Event Video
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Four Priorities for B2B Marketers
Conference Session Videos July 22, 2021In this video, Oracle offered suggestions to B2B marketers who are adapting to a world in which more of the buying cycle is becoming digitalized and therefore falling under their purview.
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How a Former Chef Masters the Complex Art of Simplicity in Marketing
Conference Session Videos July 22, 2021In this video, Neil Siddons, CMO at GE Additive, offered advice to marketers that covered such topics as how to hire and the value of a willingness to pivot.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Event Soundbites July 22, 2021To break through the messaging clutter and connect with buyers, B2B marketers need to leverage emotion.
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How a Software Firm Tapped into Emotion to Reshape B2B Marketing
Conference Session Videos July 22, 2021In this video, Ping Identity shared how B2B companies can connect with audiences on an emotional level by using influencer marketing.
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How B2B Brands Grow
Conference Session Videos July 22, 2021In this video, Peter Weinberg of LinkedIn’s B2B Institute explained the concept of “Mental Availability” and how brands can capitalize on its implications to grow.
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Marketing to Small Businesses in a Post-Pandemic World
Conference Session Videos July 22, 2021The mindsets, needs, and behaviors of small and mid-sized businesses have drastically shifted during the pandemic. In this video, Inc. Media’s Richard Russey and Cargo’s Dan Gliatta shared five key insights related to these shifts, as well as actions a B2B brand can take to respond to each shift.
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Opening Remarks of the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of B2B Marketing Conference.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Event Soundbites July 22, 2021To boost marketing effectiveness, NI centralized content development.
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Pushing Creative Boundaries and Building Richer Experiences for Customers
Conference Session Videos July 22, 2021In this video, NI CMO Ana Villegas shared highlights from her brand’s ongoing marketing transformation efforts, covering business and marketing obstacles that arose during the transformation and how her team forged stronger partnerships with key stakeholders and outside partners to align on pushing creative boundaries.
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Strategically Prioritizing Budget Allocation with NI CMO Ana Villegas
Event Soundbites July 22, 2021Ana Villegas, CMO at NI, explains her ruthless approach to budget optimization, using data to determine where budget investment is and isn’t working and not being afraid to pull the plug when it is not.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Event Soundbites July 22, 2021Among the Paycheck Protection lessons learned by Chase — think customer first, and failure is not an option.
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Turning the Titanic into a Speedboat: How JPMorgan Chase Adopted a Start-Up Mentality to Deliver the Paycheck Protection Program in Eight Days
Conference Session Videos July 22, 2021In this video, learn how JPMorgan Chase, when faced with the challenge of delivering the new Paycheck Protection Program (PPP) to more than 4 million business customers during an unprecedented pandemic, rewrote the playbook to distribute the much-needed funds.
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Welcome to the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, Peter Weinberg, Head of Development, B2B Institute at LinkedIn, welcomed attendees to the 2021 ANA Masters of B2B Marketing Conference.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos July 22, 2021This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.
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Creating a Better World Through Powerful Storytelling
Event Soundbites July 21, 2021Social media was a key tool in selecting the crew for the first all-civilian mission to space.
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Creating a Better World Through Powerful Storytelling
Conference Session Videos July 21, 2021How do you tell a story that’s never been told before? In this video, learn how a historic moment unfolded when Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space.
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Debunking Connected TV Measurement Myths
Event Soundbites July 21, 2021A study finds that marketers haven’t tapped the potential to maximize unique reach in connected TV.
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Debunking Connected TV Measurement Myths
Conference Session Videos July 21, 2021In this video, Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.
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eos’ Social State of Mind
Conference Session Videos July 21, 2021In this video, Soyoung Kang, CMO at eos, discussed why the brand depends on social media, and how a social-first mindset is shaping everything from eos’s insights approach to product innovation to creative strategy.
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How Social Commerce Is Transforming Retail
Event Soundbites July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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