Event Video
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How Nonprofits Used Their Pandemic Response to Acquire New Donors
Conference Session Videos June 17, 2021In this video, Portland Rescue Mission, St. Mary’s Food Bank, and The Salvation Army shared how they used their pandemic response to acquire new donors.
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How Virtual Meetings Changed Agency Relations
Conference Highlights June 17, 2021The pandemic’s impact on consumer behavior has prompted a surge in media agency reviews.
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How Virtual Meetings Changed Agency Relations
Conference Session Videos June 17, 2021While cost is still important, unlike the mediapaloozas of the past (which focused on price and transparency) marketers are now seeking media transformation.
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Leading the Next Frontier of Media Disruption
Conference Highlights June 17, 2021To reach consumers with precision as the ban on cookies grows, P&G is using automated programmatic media buying.
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Leading the Next Frontier of Media Disruption
Conference Session Videos June 17, 2021In this video, Marc Pritchard, Chairman of the ANA and P&G’s Chief Brand Officer, discussed the next frontier of disruption in the media supply chain. He shared P&G’s roadmap to make media experiences truly superior for consumers.
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Media KPIs That Matter
Conference Highlights June 17, 2021ANA’s Media Leadership Growth Council is identifying which KPIs are most important in gauging business growth.
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Media KPIs That Matter
Conference Session Videos June 17, 2021Published in May 2021, the “Media KPIs That Matter” report shone a light on a disconnect between how marketers view KPIs and how they implement them. In this video, learn about key takeaways from the report and action items to be taken in response to the findings.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Highlights June 17, 2021A focus on “humans being over humans buying” has been key to Best Buy’s media pivots.
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Retail and Purpose: Why Best Buy Believes Technology and Humanity Go Hand in Hand
Conference Session Videos June 17, 2021In this video, Best Buy discussed how it reconceived its brand purpose, dedicating itself to enriching lives through technology.
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The ANA Media Leadership Growth Council
Conference Session Videos June 17, 2021In this video, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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Video at the Speed of Performance
Conference Session Videos June 17, 2021In this video, Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Women’s Sports: A More Important Force Than Ever for Your Brand
Conference Session Videos June 17, 2021In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.
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Do This, Not That: Email Marketing Tips That WORK
Webinar Rewinds June 16, 2021In this webinar, take a walk through the latest email best practices to cut through the noise and ensure your emails are making an impact.
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From Billions of Tweets to Six Key Trends: Helping Brands to Connect with What Matters
Webinar Rewinds June 16, 2021In this webinar, learn about the six key trends discovered after billions of Tweets were analyzed in order to equip brands with the tools to better connect with consumers around what matters to them most.
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How Turtle Wax Measures Influencer Marketing ROI
Webinar Rewinds June 16, 2021In this webinar, Kelly Cagney, director of global marketing at Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of this important marketing lever.
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How Better Cybersecurity Creates Better Customer Experiences
Webinar Rewinds June 9, 2021In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.
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Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinar Rewinds June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Conference Session Videos June 3, 2021In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Conference Session Videos June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Best Behavioral Science Secrets for Direct Mail Success
Conference Session Videos June 3, 2021In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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