Event Video

Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021
In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
view
Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Highlights May 12, 2021
An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
view
Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Session Videos May 12, 2021
In this video, Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
view
How ADT Cracked the Social Code
Conference Highlights May 12, 2021
Developed by ADT’s digital brand team, “Safe at Home” created a value exchange with consumers during the pandemic.
view
How ADT Cracked the Social Code
Conference Session Videos May 12, 2021
In this video, ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
view
How Brands Can Move at the Speed of Change
Conference Session Videos May 12, 2021
In this video, Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
view
Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Conference Session Videos May 12, 2021
This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
view
Launching B2B Marketing and Sales Programs in a Virtual World
Webinar Rewinds May 12, 2021
The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.
view
Opening Remarks of the 2021 ANA In-House Agency Conference
Conference Session Videos May 12, 2021
Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2021 ANA In-House Agency Conference.
view
TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Highlights May 12, 2021
Lesson learned by TD Bank’s in-house agency — be flexible about methods for achieving goals.
view
TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Session Videos May 12, 2021
In this video, TD Bank shared its experience with developing an in-house agency, along with a number of the lessons learned along the way.
view
The Un-House Agency
Conference Highlights May 12, 2021
The most productive in-house business relationships are strategic partnerships.
view
The Un-House Agency
Conference Session Videos May 12, 2021
In this video, Amina Dilawari and Michael Rowland with St. Jude Children's Research Hospital, Inc. ALSAC shared how they are letting go of traditional ways of working to build a more collaborative and effective approach.
view
A Winning Holiday Strategy: Analyzing, Planning, and Executing
Conference Session Videos May 6, 2021
In this video, Positive Promotions shared how it used insights from 2019’s holiday email campaign to guide its 2020 initiative.
view
AI — Love It or Loathe It?
Conference Highlights May 6, 2021
Identify what email marketing challenges you’re trying to solve before investing in AI technologies.
view
AI — Love It or Loathe It?
Conference Session Videos May 6, 2021
In this video, learn about the challenges and benefits of using AI in your email program.
view
ANA Legal Webinar: Non-Fungible Tokens
Webinar Rewinds May 6, 2021
In this webinar, speakers from Crowell & Moring LLP explored legal and regulatory considerations applicable to NFTs including those involving money transmission, securities, commodities, advertising and media, corporate, tax, consumer protection, intellectual property, and cybersecurity and privacy law.
view
Demystify Email Optimization to Get More Emails to the Inbox
Conference Highlights May 6, 2021
Building a rest period into your email frequency can optimize performance.
view
Demystify Email Optimization to Get More Emails to the Inbox
Conference Session Videos May 6, 2021
In this video, hear the perspectives from both a deliverability and compliance expert (Udeme Ukutt of Linkedin) and an email marketing expert (April Mullen of SparkPost) on opportunities to make your emails much more effective.
view
EEC Awards Celebration
Conference Session Videos May 6, 2021
In this video, meet the 2021 EEC winners of Program Awards, Stefan Pollard Award Recipient, and the Email Marketer Thought Leader of the Year.
view