Event Video
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Fresh Scent in 20 Markets
Conference Session Videos May 6, 2021In this video, Notino, Europe’s largest beauty e-commerce site, shared how it successfully launched its email campaigns, and how it unified all its brands under one name.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Highlights May 6, 2021Marketers will connect with underrepresented consumers by featuring inclusive imagery and copy in their email campaigns.
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Great Tips to Advance Diversity, Equity, and Inclusion in Your Email Marketing Campaigns
Conference Session Videos May 6, 2021In this video, email marketing professionals offered advice for making messages more inclusive.
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Keynote Session: The State of Email Marketing
Conference Highlights May 6, 2021Marketers are adopting AI-powered content recommendations and modular email architecture to boost their agility.
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Keynote Session: The State of Email Marketing
Conference Session Videos May 6, 2021In this video, learn how the events of 2020 have changed consumers and email marketing and what that means for email marketers in 2021.
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Overview of the 2021 ANA Email Evolution Conference
Conference Highlights May 6, 2021In this video, get a two-minute overview of the 2021 ANA Email Evolution Conference.
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The New Rules for Email Marketing: Combining Privacy and Personalization
Conference Session Videos May 6, 2021In this video, OneTrust PreferenceChoice offered tips and best practices for collecting consent.
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A Well-Managed RFP Isn’t Rocket Science. It’s a Lot Harder.
Conference Session Videos May 5, 2021In this video, a panel of marketers shared tips about choosing the right email service provider (ESP).
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Diversity and Inclusion in Marketing
Conference Session Videos May 5, 2021In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.
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Ensuring a Return on Purpose
Webinar Rewinds May 5, 2021In this webinar, three purpose champions discussed the role of brand purpose, examples of purpose in action, and how to measure return on purpose.
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Fireside Chat on Diversity and Inclusion in Marketing
Conference Highlights May 5, 2021To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.
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Future of the Inbox (AMP, BIMI, Annotations)
Conference Session Videos May 5, 2021The inbox experience is evolving, and marketers need to adapt to utilize these new technologies, looking beyond Gmail tab placement, AMP for email, BIMI, and schema. Hear directly from the individuals behind these innovations on why you should care and how to participate.
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Interactive Emails and Zero-Party Data
Conference Session Videos May 5, 2021In this video, Tim Thies from RRD discussed how email marketers can take advantage of zero-party data while also using interactive emails to deliver outstanding customer experiences.
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Level Up Your Email Copy and Design
Conference Highlights May 5, 2021Curiosity, smiling people, and instructions are among the ingredients for designing engaging email campaigns.
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Level Up Your Email Copy and Design
Conference Session Videos May 5, 2021Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. In this video, learn to make sure your design and content can capture attention and still deliver your message with power and flair.
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Opening Remarks of the 2021 ANA Email Evolution Conference
Conference Session Videos May 5, 2021ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Email Evolution Conference.
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Personalization Strategies in the Age of Creativity
Conference Highlights May 5, 2021Email and automation tools powered Office Depot’s nimbleness in supplying PPE to customers.
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Personalization Strategies in the Age of Creativity
Conference Session Videos May 5, 2021In this video, Office Depot's Tom Griffin digs into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.
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Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers
Webinar Rewinds May 5, 2021Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.
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Saying Goodbye to Data Friction
Conference Session Videos May 5, 2021In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.
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