Event Video

Making Creative Asset Management a Competitive Advantage
Conference Session Videos June 28, 2021
In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Conference Session Videos June 28, 2021
ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Optimizing Client and Agency Relationships: 4P's 3.0
Conference Session Videos June 28, 2021
In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Growth of Supplier Diversity
Event Soundbites June 28, 2021
Marketers need to do a better job of onboarding diverse suppliers.
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The Growth of Supplier Diversity
Conference Session Videos June 28, 2021
The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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The New Creative Economy
Conference Session Videos June 28, 2021
In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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Brand Activation Legal Committee: June 2021
Conference Session Videos June 24, 2021
For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinar Rewinds June 24, 2021
With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan
Webinar Rewinds June 24, 2021
While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.
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Break the Cycle with Data: How Creative Can Change Consumer Behaviors
Webinar Rewinds June 23, 2021
In this webinar, learn why marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.
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NFTs: What Are They and How Is This Relevant to the Marketing Industry?
Webinar Rewinds June 23, 2021
In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.
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2020: A Media Odyssey
Event Soundbites June 18, 2021
An imperative for Burger King during the pandemic was being agile in redefining and executing its media strategy.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Event Soundbites June 18, 2021
Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Session Videos June 18, 2021
In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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Overview of the 2021 ANA Media Conference
Event Soundbites June 18, 2021
In this video, get a two-minute overview of the 2021 ANA Media Conference.
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The ANA Programmatic RFP
Conference Session Videos June 18, 2021
The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Event Soundbites June 18, 2021
To achieve their goals for holistic attribution, marketers need to wean themselves from the walled gardens and cookies.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Session Videos June 18, 2021
In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Event Soundbites June 17, 2021
Ad value can be increased in the media planning process by buying ad units that elevate the customer experience.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021
In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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