Event Video
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Highlights May 5, 2021Do your homework and investigate before asking to be removed from a blacklist.
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So, You’re Blocked? How to Recover and Be a Better Sender
Conference Session Videos May 5, 2021In this video, a panel of representatives from block list providers offered advice for how to avoid having emails blocked and how to respond once your company has been put on a block list.
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What’s New with Data Privacy?
Conference Session Videos May 5, 2021In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.
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The 2021 Genius Awards: What You Need to Know to Win
Webinar Rewinds April 29, 2021In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.
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How Marketers Can Help Minimize Mistrust of the COVID-19 Vaccine for Diverse and At-Risk Populations
Webinar Rewinds April 28, 2021This webinar featured an important discussion between ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and esteemed industry panelists centered on disseminating truthful and trusted information on COVID among at-risk populations.
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How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World
Webinar Rewinds April 28, 2021This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.
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Backyard Dive Bar Turned Data Capture Opportunity
Conference Session Videos April 27, 2021In this video, Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.
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Ford Drives into Esports and Rocket League
Conference Session Videos April 27, 2021In this video, Scott Denby and Casie Ocaña with Ford discussed the brand's esports partnership and how brands can authentically connect with consumers on new channels.
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Hot Wheels Legends Tour: Extending the Success of an Experiential Program with Digital Content in the Age of COVID-19
Conference Session Videos April 27, 2021The global pandemic disrupted many types of experiential activations, but Hot Wheels saw the opportunity to pivot and turn its program into an engaging digital experience leveraging digital content.
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How Scotts Miracle-Gro Used Their First-Ever Superbowl Commercial to Kick off the Spring Season Like Never Before
Conference Session Videos April 27, 2021In this video, learn how Scotts Miracle-Gro used the Super Bowl to kick off the 2021 lawn and garden season, reminding everyone how much they took advantage of their outdoor space in 2020.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Conference Session Videos April 27, 2021In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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Why Gamers Love Mountain Dew
Conference Session Videos April 27, 2021In this video, Nicole Portwood, VP of marketing at Mountain Dew, dove into Mountain Dew Game Fuel's creation, the new e-shop, and PepsiCo's strategies for success with the gaming audience.
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Brand Activation Legal Committee: April 2021
Conference Session Videos April 22, 2021For April’s meeting, attorneys from Davis+Gilbert LLP provided updates on recent FTC and NAD activity, copyright and trademark updates, and related developments in privacy law.
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Actionable Content and the Collapse of the Purchase Funnel
Conference Session Videos April 21, 2021In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Building and Engaging Communities in a Virtual World
Conference Session Videos April 21, 2021In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinar Rewinds April 21, 2021In this webinar, learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Conference Session Videos April 21, 2021In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Here’s What Generation Z Cares About
Conference Highlights April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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Here’s What Generation Z Cares About
Conference Session Videos April 21, 2021In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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