Event Video
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The Growth of Supplier Diversity
Conference Session Videos June 28, 2021The importance of supplier diversity has increased for almost 90 percent of marketers over the past year, according to a new ANA survey. In this video, get survey results including the specific diverse segments marketers are supporting, metrics used to assess progress, benefits, and challenges.
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The New Creative Economy
Conference Session Videos June 28, 2021In this video, Johannes Leonardo’s Bill Afonso says businesses will have to be creatively brave in order to capitalize on the potential economic boom that may follow the COVID-19 pandemic.
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Brand Activation Legal Committee: June 2021
Conference Session Videos June 24, 2021For June's meeting, Crowell & Moring, LLP provided updates in the following areas: NAD and NARB; Lanham Act and false advertising class actions; FTC and State AG activity; and developments in privacy law.
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Safeguarding Your Digital Campaigns for a Cookieless World
Webinar Rewinds June 24, 2021With the imminent removal of third-party cookies and mobile IDs (MAIDS), the world of digital advertising will enter unchartered waters. In this webinar, learn more about the new set of challenges emerging for the digital marketer.
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Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan
Webinar Rewinds June 24, 2021While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.
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Break the Cycle with Data: How Creative Can Change Consumer Behaviors
Webinar Rewinds June 23, 2021In this webinar, learn why marketers need new data-driven solutions to help them understand changing consumer behaviors, make better decisions, and evolve creative strategies.
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NFTs: What Are They and How Is This Relevant to the Marketing Industry?
Webinar Rewinds June 23, 2021In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.
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2020: A Media Odyssey
Conference Highlights June 18, 2021An imperative for Burger King during the pandemic was being agile in redefining and executing its media strategy.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Highlights June 18, 2021Persistent recognition provides AutoNation with unified customer data for optimizing media strategies.
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How AutoNation Uses Data for a More Relevant and Optimized Customer Journey
Conference Session Videos June 18, 2021In this video, learn how the AutoNation marketing ecosystem leverages 1st, 2nd, and 3rd party data to personalize and deliver an optimized customer experience across an omnichannel media environment.
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Overview of the 2021 ANA Media Conference
Conference Highlights June 18, 2021In this video, get a two-minute overview of the 2021 ANA Media Conference.
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The ANA Programmatic RFP
Conference Session Videos June 18, 2021The ANA has issued an RFP for a comprehensive study of the programmatic media buying ecosystem. The focus of the RFP is to identify ways to help advertisers eliminate waste. In this video, speakers discussed the rationale behind the RFP, what we’re doing, and what we expect to learn.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Highlights June 18, 2021To achieve their goals for holistic attribution, marketers need to wean themselves from the walled gardens and cookies.
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The Three Big Hairy Challenges Facing Marketers in a COVID-Impacted Digital World
Conference Session Videos June 18, 2021In this video, eMarketer co-founder Geoff Ramsey discussed the three challenges facing marketers in a COVID-impacted digital world.
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Advertising as a Service to the Consumer
Conference Highlights June 17, 2021Ad value can be increased in the media planning process by buying ad units that elevate the customer experience.
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Advertising as a Service to the Consumer
Conference Session Videos June 17, 2021In this video, Shenan Reed of L’Oréal discussed how marketers can reach customers more effectively through advertising.
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ANA Legal Webinar: NAD Discussion with NAD and Davis Wright Tremaine LLP
Webinar Rewinds June 17, 2021In this webinar, speakers from Davis Wright Tremaine LLP took stock of NAD’s SWIFT and Complex tracks, its partnership with Facebook, recent NAD cases that broke new ground, and speculation about the future of self-regulation.
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Coffee with Kroger: Media KPIs in Action — How Unilever Used Retail Media to Drive Real Business Outcomes
Conference Session Videos June 17, 2021In this video, discover how Unilever used Kroger’s first-party data and advanced targeting capabilities to identify the most relevant audience and align tactics to meaningful KPIs.
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Effective Media Management: The Keys to Brand Growth
Conference Session Videos June 17, 2021ANA CEO Bob Liodice shared his thoughts on media initiatives underway in the industry, such as PRAM, CMM, GARM, and TAG. He also discussed what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the media industry to the benefit of those who fund it, the advertisers.
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Four Critical Ingredients for the Post-Cookie World
Conference Session Videos June 17, 2021In this video, earn why the future of addressability will require both marketers and publishers to build new connections and maintain unique integrations across authenticated and non-authenticated traffic.
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