Event Video
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Make Your Marketing Investments Efficient
Conference Highlights June 29, 2021Effective cross-functional spend management requires internal and external collaboration.
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Make Your Marketing Investments Efficient
Conference Session Videos June 29, 2021Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.
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Media for Growth
Conference Session Videos June 29, 2021In this video, Tom Denford from ID Comms Group and Sherry Ulsh from The Hershey Co. discussed ways to rethink media as an investment and not a cost, assigning media a higher set of strategic KPIs to drive growth.
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Nationwide: Managing Influencer Marketing Program Costs Efficiently
Conference Session Videos June 29, 2021Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.
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The Growing Importance of ESG
Conference Session Videos June 29, 2021Environmental, social, and governance (ESG) concerns are top-of-mind for companies today. In this session, get a thoughtful look at a balanced, intentional approach to ESG as a business driver.
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Using Advanced Analytics to Drive Marketing ROI
Conference Session Videos June 29, 2021In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Conference Highlights June 28, 2021It’s important to focus on the morals clause when negotiating contracts with influencers.
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A Brave New World: Media, Influencers, and NFTs — Oh My!
Conference Session Videos June 28, 20212021 has already brought a whirlwind of changes to our (hopefully) soon-to-be post-pandemic world. This session led by ANA’s outside legal counsel, Reed Smith, covers five top industry issues and buzzwords.
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A CMO’s Stance on Agencies
Conference Highlights June 28, 2021In a complex ecosystem, marketers need to make mutual trust the key to procuring agency partners.
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A CMO’s Stance on Agencies
Conference Session Videos June 28, 2021In this video, Ivan Pollard, the former CMO of General Mills, discussed sources of dysfunction in the relationships between clients and agencies.
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A New Economic Model for Brands and Their Agencies
Conference Session Videos June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Agency Management: Learnings from the Past 18 Months
Conference Session Videos June 28, 2021In this video, Steven Wales, Chief Revenue Officer of Decideware, sits down with two industry leaders to hear their perspective on how the last 18 months has changed how clients and agencies work together.
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Behind a Rust-Oleum Campaign
Conference Session Videos June 28, 2021In this video, Rust-Oleum shared the campaign strategy it devised to promote Epoxy Shield, a coating for garage floors.
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Building an ROI Model to Secure Board and CFO Approval
Conference Highlights June 28, 2021An ROI model is critical to getting a company’s financial leaders to approve investments in digital transformation.
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Building an ROI Model to Secure Board and CFO Approval
Conference Session Videos June 28, 2021Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.
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Mad-Vertising: Advertising Effectiveness Through the Lens of the MAD Strategy Framework
Conference Session Videos June 28, 2021In this video, Richard Ettenson and Jonathan Knowles reviewed their MAD Strategy Framework (Magnitude/Activity/Direction), which explored the strategic opportunities that advertising can create by showing how to define your “change signal” based on your market and competitive context.
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Making Creative Asset Management a Competitive Advantage
Conference Session Videos June 28, 2021In this video, Stephen Robinson, general counsel and chief privacy officer at Extreme Reach, discussed essential best practices for marketers, their agencies, and regional partners worldwide that give brands a competitive advantage in today's complex media landscape.
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Opening Remarks of the 2021 ANA Advertising Financial Management Conference
Conference Session Videos June 28, 2021ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Advertising Financial Management Conference.
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Optimizing Client and Agency Relationships: 4P's 3.0
Conference Session Videos June 28, 2021In this video, former AFM Conference Chairs Mary Ann Brennan and J. Francisco Escobar lead a discussion that delves into the very fabric of client/agency relationships and what makes the great ones work.
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The Growth of Supplier Diversity
Conference Highlights June 28, 2021Marketers need to do a better job of onboarding diverse suppliers.
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