From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare | Conference Session Videos | Event Video | All MKC Content | ANA

From Spinoff to Spotlight: How GE Is Revolutionizing Marketing Best Practices in Healthcare

In this video, Kate Rodgers, Global Brand Media Director, and Andy DeLaO, Chief Strategy and Marketing Officer, shared invaluable insights into the transformation of brand and demand strategies at GE Healthcare.