Unlocking B2B Growth: The U.S. Latino Market Opportunity | Conference Session Videos | Event Video | All MKC Content | ANA

Unlocking B2B Growth: The U.S. Latino Market Opportunity

Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.