Event Video
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The Benefits of Paid Activation on Social Media
Conference Session Videos July 21, 2021In this video, Traci Spiegelman at Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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The Digital Transformation of an Iconic Brand
Conference Session Videos July 21, 2021In this video, hear why Little Caesars evolved from creating content to creating conversations, and how that has had a significant impact on the business over the last 18 months.
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Tips and Tricks: How to Prevent Your Emails Being Blocked
Webinar Rewinds July 21, 2021In this webinar, learn about some of the most common causes for being added to an IP or domain Blocklist, myths about spamtraps, how to work with a blocklist provider, and the difference between a public and a private blocklist.
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What Next?
Conference Session Videos July 21, 2021It has been over a quarter of a century since digital media and marketing began. In this video, industry veteran Rishad Tobaccowala shares some ideas on where things are going next.
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Building a Framework for Transformational Creativity
Conference Session Videos July 20, 2021In this video, McCormick & Co.’s Alia Kemet shared a digital marketing framework used by her organization to ensure that its efforts are always poised for success by remaining flexible, capitalizing on online trends, and keeping consumer experiences at the center of everything they do.
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Digital Media Management: The Keys to Brand Growth
Conference Session Videos July 20, 2021In this video, ANA CEO Bob Liodice, shares his thoughts on digitally focused media initiatives underway in the industry. He also shares what the ANA and advertisers are doing to embrace change, unlock pathways to growth, and shape the industry to the benefit of those who fund it, the advertisers.
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Guy Fieri and King’s Hawaiian Make Everything Taste Better
Conference Session Videos July 20, 2021Shocked to learn even its most loyal advocates weren’t aware that King’s Hawaiian sells things besides dinner rolls, the brand enlisted the help of celebrity chef Guy Fieri to launch a new campaign and introduce consumers to a side of King’s Hawaiian they hadn’t seen before.
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How Hyundai Approaches Influencer Campaigns
Conference Session Videos July 20, 2021In this video, Hyundai’s PR and marketing teams reviewed how they both approach influencer marketing, sharing the framework that ensures the two teams are always singing from the same sheet of music and some examples of how the brand has recently partnered with influencers.
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How to Create Shoppable Moments Everywhere
Conference Highlights July 20, 2021With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.
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How to Create Shoppable Moments Everywhere
Conference Session Videos July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.
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Innovation at the Speed of Culture
Conference Highlights July 20, 2021Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.
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Innovation at the Speed of Culture
Conference Session Videos July 20, 2021In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos July 20, 2021In this video, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Conference Session Videos July 20, 2021In this video, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Conference Highlights July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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The ANA Programmatic RFP
Conference Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Highlights July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
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New Insights on Consumers’ Attitudes Toward Online Tracking and Opt-In Preferences: A Forum for Senior Marketers
Webinar Rewinds July 15, 2021In this webinar, learn more about consumers’ attitudes toward online tracking and opt-in preferences from a custom survey of 2,200 U.S. adults.
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