Event Video | Marketing Knowledge Center

2021 State Privacy Roundup

Webinar Rewinds July 13, 2021

This webinar provides a wrap-up of the numerous state privacy bills that have passed this year as many legislatures are in the process of or have already ended their sessions for 2021.

view

From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture

Conference Session Videos July 8, 2021

Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.

view

From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World

Webinar Rewinds July 8, 2021

In this webinar, speakers discussed the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.

view

Fueling Campaign Performance with Intelligent Creative

Conference Session Videos July 8, 2021

In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.

view

Innovating Today, Envisioning Tomorrow: The Path to Convergence

Conference Session Videos July 8, 2021

In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.

view

The Three Roles of Creative in Marketing

Conference Session Videos July 8, 2021

In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.

view

What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots

Conference Session Videos July 8, 2021

In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.

view

Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation

Webinar Rewinds July 7, 2021

In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.

view

Marketing to Small Businesses in a Post-Pandemic World

Conference Session Videos June 30, 2021

In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.

view

Overview of the 2021 ANA Advertising Financial Management Conference

Conference Highlights June 30, 2021

In this video, get a two-minute overview of the 2021 ANA Advertising Financial Management Conference.

view

Up Your Email Marketing Game Through Testing and Optimization

Webinar Rewinds June 30, 2021

In this webinar, Karen Talavera, founder of Synchronicity Marketing and EEC Vice Chair, along with other strategy experts, broke down email testing best practices and an approach to email marketing optimization.

view

What Marketers Need to Know About Google Analytics

Webinar Rewinds June 30, 2021

In this deep dive of Google Analytics' Universal Analytics, IQ Certified Ben Holland shares what marketers need to know to become analytics pros.

view

Ad-Effectiveness and Efficiencies in a Cookie-Less Market

Conference Highlights June 29, 2021

The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

view

Ad-Effectiveness and Efficiencies in a Cookie-Less Market

Conference Session Videos June 29, 2021

In this video, learn how 100% measurement with existing and reliable transactional data can maintain proper ad effectiveness and delivery efficiency without risking violation of regulatory and industry rules around user data utilization.

view

Commercial Relationships with Agencies Post-Pandemic

Conference Session Videos June 29, 2021

In a volatile pandemic year of constant change, this video explores the multiplicity of impacts on commercial relationships with agencies.

view

Enhancing Enterprise Value Through Purpose-Driven Marketing

Conference Highlights June 29, 2021

Authenticity elevated business results from purpose-driven marketing.

view

Enhancing Enterprise Value Through Purpose-Driven Marketing

Conference Session Videos June 29, 2021

In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

view

Financial Automation in Media

Conference Session Videos June 29, 2021

In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

view

Leveraging Attribution

Conference Highlights June 29, 2021

The proliferation of non-branded search has mandated dynamic budgeting for hotel brands.

view

Leveraging Attribution

Conference Session Videos June 29, 2021

Attribution is both an art and a science. In this video, Dorothy Dowling with Best Western Hotels discussed trends in the travel industry during the pandemic.

view