Event Video
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Email Evolution 2024 Highlights and Key Takeaways for 2025
Webinar Rewinds December 12, 2024This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.
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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law
Webinar Rewinds December 10, 2024This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Conference Highlights November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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SeeHer: Equality for Women, from Menstruation to Menopause
Conference Highlights November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Conference Highlights November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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AARP Harnesses the Spending Power of Consumers Aged 50 and Older
Conference Session Videos November 19, 2024In this video, AARP's Chief Communications and Marketing Officer Martha Boudreau discussed the critical need for businesses to break down internal barriers and embrace older consumers as a vital part of their diversity and inclusion strategies.
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ANA’s Commitment to DEIB
Conference Session Videos November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
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California Enacts 18 New AI Laws — What Advertisers Need to Know
Webinar Rewinds November 19, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Creating Connections That Drive Action: Making the Magic Happen with Intentionality
Conference Session Videos November 19, 2024During a session at the 2024 ANA Multicultural Marketing and Diversity Conference, Disney Advertising discussed content partnerships with equalpride and MECENAS.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Conference Session Videos November 19, 2024In this video, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Conference Session Videos November 19, 2024In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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Latinos: Verizon's Growth Disruptors
Conference Session Videos November 19, 2024In this video, Verizon's Ricardo Aspiazu discussed ways in which the audience, specifically the Latino audience, can disrupt media.
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Latinos: Verizon's Growth Disruptors
Conference Highlights November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Session Videos November 19, 2024In this video, the National Down Syndrome Society (NDSS) explored how it has partnered with brands like Barbie and Voya Financial to advance their shared commitment to advancing representation and shifting public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Conference Highlights November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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