Event Recaps
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Value, Growth, and Eliminate Waste Through Marketing Technology
Event Recaps March 30, 2022An ANA task group developed a set of documents to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Behind the Tweets
Event Recaps March 29, 2022Twitter shared how it leverages data, trends, and information provided by its users to deliver high-performing campaigns.
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Creating the Future of Sales and Marketing at Intel
Event Recaps March 29, 2022Intel shared its approach to digital transformation, which has enabled it to improve the experiences it offers to both customers and sellers.
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Managing Identifiers Panel Discussion
Event Recaps March 29, 2022In this session, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
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Metaverse Marketing: Challenges and Solutions
Event Recaps March 29, 2022In this session, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Technology + Data and the Humans at the Center of It All
Event Recaps March 29, 2022In this session, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.
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The Merits of Developing Agency Guidelines for Video Production
Event Recaps March 29, 2022Leaders from Haynes-Vozza reviewed a five-part framework for creating a standard set of guidelines that can be applied across all video production projects and stakeholders, creating much more efficiency and ultimately supercharging any business’s video production efforts.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Event Recaps March 29, 2022Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Recaps March 29, 2022Molson Coors delineated the five-step process it used to arrive at a unified performance marketing solution that helped it eliminate conflicting reporting.
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Areas of Innovation in the Great App Explosion
Event Recaps March 28, 2022HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Event Recaps March 28, 2022Nielsen and Wharton Customer Analytics discussed some approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context, which makes useful analysis more difficult.
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Overcoming Three Marketing Measurement Challenges
Event Recaps March 28, 2022Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Event Recaps March 28, 2022Speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Event Recaps March 28, 2022Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Jack Daniel’s Tennessee Fire Recent Experiential Journey
Event Recaps March 25, 2022From building the world's first project mapping truck and hosting drag queen events to producing the brand's first-ever reality series starring RuPaul's Drag Race alums, Brown-Forman's Fabrícia da Silva showcased some of Jack Daniel's Family of Brands' award-winning experiential work and the unique cultural insights that inspired them.
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State Farm Kicks off NFL Season with AR Activation
Event Recaps March 25, 2022Hear how an AR activation from State Farm became a viral sensation that exceeded all expectations, leading to the creation of brand affinity and new customers among Millennial and Gen Z audiences.
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The Circle of Intention
Event Recaps March 24, 2022The current marketing landscape is so saturated that it’s hard to break through the noise. Lean how the Circles of Intention builds brands from the inside out — all the way from the core values to the marketing, and everything else in-between.
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The Values-Motivated Consumer: Building Brands by Separating Myth from Reality
Event Recaps March 24, 2022No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.
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Accessibility Issues for Nonprofit Organizations in the Digital Age
Event Recaps March 23, 2022SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.
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LinkedIn and Nonprofit Opportunities
Event Recaps March 23, 2022LinkedIn explored its platform’s newest features and shared recommendations for nonprofits to optimize their LinkedIn profiles.
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