Event Recaps
-
Transforming B2B Marketing into B2H Marketing
Event Recaps December 7, 2022Shell’s Dean Aragon explained the importance of being Brands for Humans.
view -
Absolut Continued Support to the LGBTQ+ Community
Event Recaps December 6, 2022To highlight the importance of protecting the future of LGBTQ bars and restaurants, Pernod Ricard's Absolut partnered with the National LGBT Chamber of Commerce (NGLCC) to make the organization's training programs around succession planning more accessible to more LGBTQ+ business owners.
view -
Investing in the Intersection of Diverse-Owned and Diverse-Targeted
Event Recaps December 6, 2022Nielsen and SBS (Spanish Broadcasting System) discussed the importance of the multicultural segment and how to address and target diverse markets appropriately.
view -
Saks Fifth Avenue and G & Co. on Benchmarking DE&I Efforts and Customer Experience
Event Recaps December 6, 2022Saks Fifth Avenue partnered with G & Co. to build its market share to reach new, diverse consumer bases and best engage with current customers.
view -
Dishing on Schlotzsky's Calzone Partnership
Event Recaps December 2, 2022Schlotzsky's partnered with Joey Fatone to introduce the “Fatone Calzone,” one of a new line of product offerings. Hear how this campaign launch and exclusive partnership set Schlotzsky’s on their way to world domination of calzones.
view -
Driving and Dining — A Perfect Pairing
Event Recaps December 2, 2022Learn how Lexus aligned its brand with the culinary masters who are crafting menus with flavors from around the world at the world renowned Food & Wine Classic in Aspen, known for its exclusive, once-in-a-lifetime experiences.
view -
Georgia Aquarium: Connecting with Real
Event Recaps December 2, 2022Customer experience is built into the Georgia Aquarium’s DNA. Hear how we are meeting the challenge of providing tangible, touchable, and teachable moments to our visitors every day.
view -
Mixing IRL and URL Strategies for a New Generation of Drinkers: Brown-Forman’s Purpose-Driven Approach to Blended Experiential
Event Recaps December 2, 2022Learn how the Jack Daniel’s Tennessee Whiskey Portfolio and Korbel California Champagne are blending IRL and URL approaches to not only connect with a new generation of drinkers but also deliver real world impact.
view -
Influencer Marketing vs. Influencer Relations: Maximize ROI with More Creative Campaigns
Event Recaps December 1, 2022Shifting from transactional, standalone influencer marketing campaigns to influencer relations initiatives can help brands rise above the noise and drive what matters.
view -
McDonald's Golden Gamers as Cultural Influencers
Event Recaps December 1, 2022Gaming has captivated time and undivided attention, especially for the genzennial. This discussion highlighted how McDonald’s collaborated with Walton Isaacson and Burrell Communications to outline a consumer strategy where black gamers brought new meaning to consumer intimacy.
view -
Positioning Poly as the Leader in Hybrid Working
Event Recaps December 1, 2022Michael Kelly, Director of Digital Strategy, discussed how Poly put influencer activation strategies at the core of its campaign to introduce its new Poly Studio P lineup of videoconferencing solutions engineered for remote workers and take a leadership position in the global conversation around Hybrid Work.
view -
Rules That Are Meant to Be Bent — Influencer Marketing in a Highly Regulated Industry
Event Recaps December 1, 2022This session showcased Molson Coors’ influencer strategy. Learn how Molson Coors identifies the best platforms and places to activate on, how the brand selects the influencers they choose to partner with, and how the brand leverages them to authentically and creatively connect with consumers in the digital world.
view -
2022 ANA Response Rate Report Results — How Did Direct Mail Perform?
Event Recaps November 30, 2022The ANA has again partnered with Demand Metric to survey the direct marketing community and ANA members. The result? Critical benchmarking data for the past post-COVID year. Learn about the impact of direct mail and how it compares to other marketing channels.
view -
Direct Mail and Digital — Better Together
Event Recaps November 30, 2022Traditionally, direct mail and digital channels didn't intersect. However, using smart data-driven marketing techniques and coordinated creative, direct mail, and digital marketing channels can work hand in hand to increase brand strength and sales.
view -
Direct Mail Creative ... All Hail or Epic Fail? Celebrating the Wins and Learning from the Losses
Event Recaps November 30, 2022In this session, Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., provided an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others...well, not so much.
view -
Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
view -
Media Procurement in an "Unboss" Culture
Event Recaps November 30, 2022Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.
view -
Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
view -
Sponsorships and the Power of Synergy
Event Recaps November 30, 2022Larry DeGaris, executive director, Medill Spiegel Research Center at Northwestern University, highlighted the powerful marketing synergies that sponsorships can deliver.
view -
The Pandemic Response of Sephora’s Experiential Marketing
Event Recaps November 30, 2022Sephora explained how it adapted its approach to experiential marketing to meet the demands foisted on it by the COVID-19 era.
view