Event Recaps
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2022 ANA Response Rate Report — The Results Are In
Event Recaps October 4, 2022Demand Metric and the ANA presented results from their study Response Rate Report 2022: Performance and Cost Metrics Across Direct Media, sharing benchmark data for media performance with the data-driven marketing community.
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A Data-Driven Approach to Concerns About the Risk of Content-Adjacent Ads
Event Recaps October 4, 2022Meta’s Kumi Harischandra and Neurons’ Mike Storm walked through some of the research their organizations have partnered on to measure the effect that ads adjacent to risky content have on brand value and to provide brand partners with a deeper understanding of how content adjacency does or doesn’t affect their business.
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Data-Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Event Recaps October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Enabling the Future Enterprise
Event Recaps October 4, 2022Acxiom explored the impact of the depreciation of third-party data and the emerging trends brands are employing to identify their most valued consumers and prospects.
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How a Busy Airport Is Using Human-Centered Innovation to Drive Personalized Service
Event Recaps October 4, 2022Dallas-Fort Worth International Airport’s Jodie Brinkerhoff discussed how the world’s second busiest airport prioritizes innovation opportunities, how they pivoted during the pandemic, and how one small, well-timed trial of a digital human is opening vast opportunities for personalized service across the airport.
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Leveraging Data and Analytics to Plan for Economic Uncertainty
Event Recaps October 4, 2022Senior director of commercial success at Analytic Partners, Joshua Bayne, explored how to confidently speed up decision making to help your business thrive in today's quickly changing world.
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Tinder’s New Way to Win Over Generation Z with Data and Deeper Connections: Diamond Echo Award Winning Meteor-Induced Apocalypses
Event Recaps October 4, 2022Tinder’s Kyle Miller and 72andSunny L.A.’s Kelly Schoeffel reviewed the development and execution of Tinder’s award-winning “Swipe Night” activation, providing key takeaways and insights they learned along the way.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Event Recaps October 4, 2022Doug Jensen, with The Estée Lauder Company, shared how he evaluated his organization’s bloated tech stack, found overlap and redundancies, and transformed it into a fully optimized ecosystem capable of contributing to business objectives across every brand.
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What’s Next in Omnichannel — Personalization and Measurement Offline and Online
Event Recaps October 4, 2022Ray Van Iterson, manager of marketing strategy at USPS, provided insights on why combining online and offline efforts gives marketers the highest chance for success and shared some tips on how to best integrate digital and analog channels into one campaign.
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Data Collaboration and the Use of Clean Rooms
Event Recaps October 3, 2022Neustar shared tips for the use of clean rooms in data collaboration and provided a case study that illustrated its advantages.
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Driving Next-Gen Fandom
Event Recaps October 3, 2022The NFL shared the guiding principles of its marketing and communications strategy.
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Leverage the Democratization of Data to Bring Intelligence Across Your Organization
Event Recaps October 3, 2022Winnie Shen, SVP of the data cloud at Zeta Global, shared ways on how marketers can leverage robust consumer insights across the organization.
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Managing Identifiers — The Latest Developments
Event Recaps October 3, 2022The Digital Advertising Alliance (DAA) discussed the organization’s addressable media identifiers (AMI) certification program and updates on how its AdChoices gateway empowers consumers to customize their advertising experience.
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Measuring the Long and Short Run Impact of Brand Investments
Event Recaps October 3, 2022This session covers detailed, proven methods for measuring both short- and long-term brand impacts on revenue growth, as well as approaches to integrate these methods into more traditional, linear marketing measurement tactics.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Event Recaps October 3, 2022Mars Wrigley outlined how it took a value-first approach to building out its data and analytics function.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Event Recaps October 3, 2022In this session, learn the key criteria to look for so your teams can maximize the value of your customer data platform (CDP), hear how industry leaders operationalize data and technology for their organizations, and understand the benefits of a true platform approach to data management.
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AB InBev's Journey in Measurement and AI
Event Recaps September 29, 2022AB InBev provided an inside look into how they used AI for creative benchmarking, testing and optimization, and the impact of AI on measuring ROI. The company discussed the steps they took, keys for implementation, best practices, and more.
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Amplifying Influencers for a Frozen Food Roll-Out
Event Recaps September 29, 2022Speakers from Conagra Brands and BabbleBoxx discussed how they implemented a multi-brand product launch that inspired buyer confidence, product awareness, and additional marketing assets to support each brand, all while navigating the hurdles of unique dietary restrictions and a diverse set of perishable food products.
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Getting Measurable Results from B2B Influencers
Event Recaps September 29, 2022Katie Yun, director of social media enablement at Nationwide, shared insights into how complex industries can execute successful influencer campaigns.
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The Evolution of Ferrara Influencer Marketing
Event Recaps September 29, 2022Ferrara’s Brian Camen shared the evolution of influencer marketing for the Ferrara portfolio of brands, successes, and growth opportunities from activations that are applicable to any marketer.
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