Event Recaps
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Performance Branding: How Bloomberg Media Connected Brand to Demand to Drive Sustainable Growth
Event Recaps October 12, 2022Bloomberg Media shared how it drove consideration for its subscription business through a multi-channel performance branding campaign.
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Pouring Out Personalization: How Pepsi Delivered Hyper-Relevancy at Scale
Event Recaps October 12, 2022PepsiCo shared how it leverages personalization, testing, and targeted content to make powerful connections with consumers.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Event Recaps October 12, 2022Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Impact of the Sephora Privacy Case
Event Recaps October 12, 2022Boltive elucidated the precedents that have been set by California’s decision to fine Sephora under the CCPA.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Recaps October 12, 2022Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Unilever on Brand Purpose and Not Done Yet Marathon
Event Recaps October 12, 2022Erin Goldson, brand manager at Unilever, discussed the multichannel execution that earned the brand’s “Not Done Yet” campaign 1.2 billion earned impressions, sparking a conversation challenging everyone to move more.
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Younger the Boring Way
Event Recaps October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
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Audio Now: What You Need to Hear
Event Recaps October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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Diversity Disconnect Research — The Black Student Perspective
Event Recaps October 11, 2022As part of efforts to bridge the diversity gap, the ANA Educational Foundation hired Egg Strategy to conduct research to identify and understand the experiences that can create greater connections between the marketing/advertising industry and Black/African American emerging talent.
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G & Co. Commerce: Benchmarking Retailers’ Digital Innovation and Supply Chain Efforts in the Era of Digital Commerce
Event Recaps October 11, 2022In this session, learn how G & Co used its vetted national network from five regions across the country to obtain data to deliver a cohesive and comprehensive report built to help Saks Fifth Avenue increase its acquisition and retention rates.
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Influencer Marketing That Drives Trust, Engagement, and Results
Event Recaps October 11, 2022In this session, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Event Recaps October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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With FEVO, You Can Turn Every Transaction into a Social Moment
Event Recaps October 11, 2022Before the internet, shopping was a fundamentally social experience, with customers relying on input from friends to inform and validate their purchases. FEVO and Checkout.com discussed the changing landscape of social e-commerce and the importance of strategic partnerships.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps October 11, 2022The Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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How Just Egg Is Taking the Festival World by Storm
Event Recaps October 7, 2022This year, Just Egg made their first foray into the world of music festivals, with the knowledge that festival-goers like to discover not only new music but new fashion and new foods as well. Hear how Just Egg developed a scalable, hot-food experiential sampling program that showcased their brand and won attendees’ hearts.
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Welcome to the Sun-Maid Raisin House — A Trick-or-Treater's Nightmare
Event Recaps October 7, 2022Raisins are a beloved, naturally sweet snack 364 days of the year. But on Halloween, it’s a different story. Hear how Sun-Maid created the Raisin House and how they grew sales, social media presence, and press coverage during a key selling period.
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Equity Ignited, a New Social Responsibility
Event Recaps October 6, 2022Even as we regain our footing and economically recover from two years of a global pandemic, we face even more challenges. One thing is clear: the time for brands to stand for equity is long overdue. Meta discussed trends and case studies.
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Keeping up with the Joneses: The Homogenization of Everything
Event Recaps October 6, 2022Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Leveraging Times of Crisis to Drive Corporate Change
Event Recaps October 6, 2022Nikki Darden discussed how companies like Citi have worked to integrate societal impacts into their core businesses. She gave insight into how she has leveraged times of crisis to justify even broader change across the firm.
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Verizon’s Plan for Economic, Environment, and Social Advancement
Event Recaps October 6, 2022Verizon discussed how it is leveraging its technology, innovation, and people to help individuals and communities thrive in a digital world.
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