Event Recaps
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The Future of Big Data: A People-Powered Panel
Event Recaps September 14, 2022It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. Learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Event Recaps September 13, 2022In this powerful case study, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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Elevating Engagement Through Content
Event Recaps September 13, 2022Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Event Recaps September 13, 2022Speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Event Recaps September 9, 2022David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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How Mediacom and Walgreens Leveraged Data to Build Vaccine Trust
Event Recaps September 9, 2022Walgreens described the proprietary COVID-19 vaccination readiness model it developed with Mediacom to drive vaccination appointments.
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Leveraging Data to Build and Optimize Your SEO Strategy
Event Recaps September 9, 2022American Express explained how it improved its approach to SEO.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Event Recaps September 9, 2022McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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Square Peg, Square Hole: How Square Built a Content Strategy That's a Perfect Fit
Event Recaps September 9, 2022Square's Mallory Russell shared how, in order to scale growth, she focused on business outcomes, successful pilots, and distinct themes to build the Square brand, building resources internally and externally and leveraging Knotch's technology and partnership.
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Using Innovative Creative to Inspire Tourists to Visit Alabama
Event Recaps September 9, 2022The Alabama Tourism Department discussed how it used content marketing and a multi-sensory/omnichannel marketing strategy to triple tourism.
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Are You Ready for XR Enabled Consumers?
Event Recaps September 7, 2022XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.
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Engaging Shoppers Beyond Price
Event Recaps September 7, 2022In this session, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022In this video, R3's Jason Velliquette provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Exploring the Virtualization of Commerce
Event Recaps September 7, 2022Jason Velliquette, EVP of digital marketing at R3, provided an exploration of the metaverse commerce landscape, highlighting what some brands have already done successfully in the space and discussing best practices for marketers keen on guiding their own brand into virtual shopping experiences.
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Inside Claire's Remarkable Turnaround
Event Recaps September 7, 2022Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history, over 2,300 stores across 17 countries, and a loyalty program 12 million members strong. The brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.
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The Future of Shopping Is Already Here
Event Recaps September 7, 2022dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.
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Finding Purpose While Making a Profit
Event Recaps August 31, 2022NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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How Purpose Drives the Stories of Santa’s North Pole
Event Recaps August 31, 2022Chanda Bell, co-CEO at and founder of The Lumistella Company, explained how her brand strives to support its mission and vision by authentically executing on its purpose.
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Kia Helps Shelter Pets Find Forever Homes
Event Recaps August 31, 2022At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Purpose at a Crossroads: Evolve or Self-Implode
Event Recaps August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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