Event Recaps
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How a Nonprofit Attributed Mail as an Effective Channel to Reach Younger Donors
Event Recaps February 1, 2023In this session, Moore shared how getting a holistic view of attribution can help nonprofits reach younger donors.
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Innovative Data and Direct Marketing Trends Going into 2023
Event Recaps February 1, 2023In this session, Quad, a commercial printing, marketing strategy, and management services company, shared five direct mail trends emerging in 2023.
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Out of Stock, Out of Mind — How ASICS Won Back its Customers
Event Recaps February 1, 2023ASICS shared different ways brands handle online out-of-stock SKUs and how the company improved its customer retention and conversion rate by notifying consumers when out-of-stock products are available.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Event Recaps January 26, 2023William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Event Recaps January 26, 2023Forrester shared insights on how marketers, retailers, and consumers feel about retail media networks.
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Retail Media Networks Beyond CPGs
Event Recaps January 26, 2023Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Retail Media: The Power of Customer Insights
Event Recaps January 26, 2023Walmart Connect explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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2023 Economic Outlook for Marketing and Advertising
Event Recaps January 19, 2023Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.
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2023 State Legislative Kickoff
Event Recaps January 19, 2023ANA's Travis Frazier discussed legislative issues coming up in 2023 including state privacy laws.
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HP: The Supplier Diversity Journey
Event Recaps January 19, 2023HP has made incredible strides in supplier diversity, but there is still a determination to scale supplier diversity efforts to even greater heights. In this session, learn how HP started this journey, where they have found success, and how they hope to continue exceeding expectations.
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The FTC’s Updates to the Green Guides
Event Recaps January 19, 2023Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Recaps January 18, 2023Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Operationalizing Marketing Innovation
Event Recaps January 18, 2023Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.
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Fostering a Safe Work Culture for LGBTQ+ Talent
Event Recaps January 12, 2023Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.
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HRC: The Reality Flag for the LGBTQ+ Community
Event Recaps January 12, 2023The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.
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Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential
Event Recaps December 15, 2022Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.
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Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative, and Audience Personalization Can Drive ROI
Event Recaps December 15, 2022In this session, learn how PepsiCo has reinvented the use of marketing mix modeling and developed a proprietary system called the "ROI Engine" to measure the ROI of full funnel marketing campaigns and inform annual plans with its channel level predictive engine.
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Staying on the Cutting Edge Through Excellence in Analytics Adoption at Hilton
Event Recaps December 15, 2022In this session, Hilton shared how they drove adoption of Commercial Mix Analytics and Live Modeling solutions across the organization in a very short timeframe, across multiple stakeholder teams.
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Transform Your Measurement Framework
Event Recaps December 15, 2022As consumer behavior shifts, brands need to reevaluate their marketing strategy to meet changing needs. Marc Vermut with Neustar, a TransUnion company, discussed how to establish a strong foundation to navigate these changes and how to develop an effective measurement framework to drive your business forward.
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Disability Visibility in the Workplace
Event Recaps December 13, 2022Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.
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