Event Recaps
-
Building Trust Leads to Business Success
Event Recaps October 19, 2022In this session, Ali Schwartz, Senior Manager, Marketing at Yelp, discussed the importance of building trust and why it’s been Yelp's north star in cultivating community, content, and reviews.
view -
State Attorney General Elections
Event Recaps October 19, 2022Steve Jewett and Scott Will from Attorney General Strategies provided an in-depth review of the current state of the world of State AGs.
view -
Branded Content and Content Synergy at ESPN Creative Studio
Event Recaps October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. During a session at the ANA’s 2022 Brand Activation and Creativity Conference, Jay Marrotte provided several examples of his team’s efforts in this direction.
view -
Craft a Holistic Customer Journey
Event Recaps October 13, 2022In this session, Neustar, a TransUnion company, explored how to create a holistic marketing program that delivers meaningful impact for customers and organizations.
view -
Creative (Re)Branding
Event Recaps October 13, 2022Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
view -
Digital Audio: The Medium, the Message, and the Money
Event Recaps October 13, 2022SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
view -
Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Recaps October 13, 2022In this session, learn the spectrum of metrics, data, and decisions required for delivering groundbreaking Outcomes and Data Quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
view -
How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Recaps October 13, 2022Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
view -
Pay it Forward
Event Recaps October 13, 2022In Spring 2021, Spectrum Reach launched the Pay it Forward program, offering complimentary advertising and valuable marketing resources to many diverse businesses. Amber Fogler-Tortora spoke about the tremendous impact the program has had on the communities and the small businesses in the program.
view -
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Event Recaps October 13, 2022Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
view -
Reimagining Retail with American Eagle and Snapchat
Event Recaps October 13, 2022American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
view -
The Best Advertising Isn’t Advertising at All
Event Recaps October 13, 2022Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view -
The Power of Focus: Choosing the Right “Starter” for Panera Bread
Event Recaps October 13, 2022Like any good baker will tell you, the heart of any bread lies in its starter, the central ingredient. To crystalize what Panera is as a brand meant grounding itself in its starter and expressing that creatively with the same energy and vibrancy that goes into each recipe. For Panera, and VP of brand building, Drayton Martin, that means going back to where it all began — generosity.
view -
A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Event Recaps October 12, 2022Bianca Bradford, head of agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
view -
Advocacy Round-up
Event Recaps October 12, 2022In this session, get an update from ANA's government relations team on privacy efforts at the state and federal level, a proposal from California on age-appropriate design, and other state issues.
view -
Commanding the Brand for the Washington Commanders
Event Recaps October 12, 2022Ryan Moreland and Will Misselbrook, both of the Washington Commanders, discussed how the team has embraced its new identity, reviewing the creation of a first-of-its-kind content studio and providing some examples of non-football content that has been created to bring fans into the new era of Washington football.
view -
Consumer Fraud: Brand Impact and Brand Role
Event Recaps October 12, 2022In this session, learn what's top of mind for consumers when it comes to fraud and what a company's obligations are to protect its brand and educate consumers.
view -
Creativity Is Intelligence Having Fun
Event Recaps October 12, 2022Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
view -
How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Event Recaps October 12, 2022Grubhub's head of brand and creative, Ben Whitla, and Mark Feldstein, president and partner of Known Studios, discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
view -
In-House Creative Departments and Agency Collaboration. Cheers to That!
Event Recaps October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this session, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
view