Event Recaps
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The Power of the Influencer
Event Recaps September 29, 2022Global marketing executive Emily Culp shared her perspective on the power of the influencer, how to measure their impact, and how to monetize their worth.
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The Role of Influencer Marketing in UGC
Event Recaps September 29, 2022KitchenAid has a strong and vibrant social media community. In this session, take walk through their recent UGC program — Made With KitchenAid — the content partnership, social content, and the important role influencers played in galvanizing participation.
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Successful LGBTQ Outreach Strategies Are Built on Research
Event Recaps September 28, 2022Tom Roth and David Paisley from CMI discussed the recent 16th Annual LGBTQ Community Survey (n=15,000 LGBTQ Americans), as well as advertising and marketing best practices to reach and serve this important segment.
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Building Up an Organizational Culture of Great UX
Event Recaps September 27, 2022In this session, learn how to position user experience as a strategically important tactic within an organization's critical priorities.
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Prioritizing Trust Drivers for a Winning Brand Strategy
Event Recaps September 23, 2022Robert Levy and Scott Boyer from BrandSpark International offered a framework for an effective brand trust strategy that considers a brand’s competitive context.
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What's the Right Agency Support Model for Your Organization?
Event Recaps September 23, 2022Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.
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Agency Partnerships for 2030
Event Recaps September 22, 2022With 65 percent of marketers going beyond traditional agencies to work with specialists and media platforms, how will the future of integrated marketing affect agency partnerships? R3’s Greg Paull shared a forecast on agency models, ways of working, and which model might be best suited for the future.
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Composable Enterprises: The Tech Stack of the Future
Event Recaps September 22, 2022VShift Managing Director Eric Feige explained why decoupling your MarTech stack using MACH technologies (microservices, APIs, cloud-native and "headless") is rapidly being adopted by innovation-focused organizations.
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Simplifying the Search Process
Event Recaps September 22, 2022In this session, learn about a survey from the ANA and the 4A's to identify misalignments between clients and agencies. Presenters discussed key takeaways from the survey and best practices to simplify the agency search and pitch process.
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The World of Synthetic Media
Event Recaps September 22, 2022Blue Chip demystified the evolving landscape sharing immediate applications that can lead to quick wins and outlined the longer-term commerce opportunities for brands.
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Maybelline New York: Defining Our Brows and Streaming Success
Event Recaps September 21, 2022In this session, learn how L'Oreal's in-house agency LeDesk used programmatic media to break through the clutter in the competitive streaming CTV landscape.
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The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
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Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
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From Insight to Action — How Land O’Lakes Uses Data to Drive Optimization
Event Recaps September 20, 2022Steve Rude of Land O’Lakes explained how he revamped the company’s data optimization program, including outlining the organization’s new guiding principles and a process to identify useful data insights and turn them into actionable takeaways.
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How Spotify Leveraged Mixed Method Insights and Experimental Design
Event Recaps September 20, 2022Spotify discussed mixed methods, research, and experimental design to improve the conversion funnel through technology, and insights and experimentation.
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Increasing Animal Lifesaving Awareness Among Hispanics: Best Friends Animal Society’s Spanish Campaign
Event Recaps September 20, 2022Best Friends Animal Society strove to promote pet adoption among Hispanics.
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Muchacha Coffee: Branding Innovators While Breaking Stereotypes
Event Recaps September 20, 2022A women's coffee brand grown in Colombia offers all-women supply chain coffees in the U.S. Learn why their coffee blends are named after Hispanic women and how they successfully market their brand on the mainland while using Latina figures in their packaging to tell their story.
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Rapid Experimentation in Marketing
Event Recaps September 20, 2022Intuit shared its process for leveraging data and testing to optimize personalization and the end-user experience.
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Testing and Learning for Marketing Excellence in an Uncertain World
Event Recaps September 20, 2022The Clorox Company’s Narasu Rebbapragada shared how the Clorox brand responded to continuously evolving consumer sentiments around COVID-19 by using a test-and-learn mentality, providing two examples of how her brand ran quick and efficient tests to optimize messaging and targeting.
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Upwork: 2022 ANA In-House Excellence Awards In-House Agency of the Year Finalist
Event Recaps September 20, 2022Take a look inside Upwork's in-house agency in this session. This year, Upwork was a finalist in the In-House Agency of the Year category. Learn how Upwork's in-house agency functions and what sets them apart from others.
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