Event Recaps
-
The Paper Market: Status and Forecast for 2023
Event Recaps November 30, 2022Lindenmeyr Munroe, a leading paper distribution company, provided an update on the paper market.
view -
USPS’s Informed Delivery and the Pandemic Response
Event Recaps November 30, 2022The United States Postal Service described how its Informed Delivery technology works and how the organization used it to support the U.S. government’s response to the pandemic.
view -
What’s New in Agency Compensation
Event Recaps November 30, 2022Dave Beals, CEO at JLB + Partners, provided a summary of the key insights and takeaways from the 18th edition of the Trends in Agency Compensation research report.
view -
Five Keys to Brand Purpose and How to Avoid Purpose Washing
Event Recaps November 29, 2022CSL Behring shared five principles to brand purpose and avoiding purpose washing.
view -
How to Thrive as a True Purpose Brand: Key Success Factors
Event Recaps November 29, 2022FullSurge explored what it means to be a purpose-driven brand and offered recommendations for defining and activating a brand’s purpose.
view -
If You Want to Go Far, Go Together
Event Recaps November 29, 2022Truth Initiative shared a series of case studies demonstrating how it partnered with brands to fight tobacco use.
view -
Talking About the Unmentionables
Event Recaps November 29, 2022The Crohn’s & Colitis Foundation shared how it developed a PSA campaign and restroom finder app to destigmatize and support people suffering from Crohn’s disease or ulcerative colitis.
view -
An LGBTQ+ Cultural State of the Union for Brands
Event Recaps November 22, 2022As marketers, we all aspire to connect with culture, to celebrate it, or even create it — but most trail behind it. Cultural strategy pioneer Nic Allum and Kate Wolff, Lupine Creative CEO, introduced Do the WeRQ, a rising platform for queer advocacy and share-of-voice in marketing.
view -
LGBTQ+ and the Future of Consumer Expectations
Event Recaps November 22, 2022Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. This year they also looked at consumers' expectations as related to brand purpose and social activism. Marketers have long discussed that addressing the LGBTQ+ audience with relevant and authentic messaging is imperative for brand growth.
view -
Building Better Agency Relations
Event Recaps November 17, 2022Agency reviews and scoping are top of mind for agency relations professionals this time of year. Heather Kaster, director of marketing services at Beam Suntory, and Julie Backer, senior manager of strategic partnerships at Target, shared the approaches they take to enhance and improve the client/agency relationship to obtain the best business results.
view -
Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
Event Recaps November 17, 2022When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
view -
Shaping Agency Future Together
Event Recaps November 17, 2022Bruno Gralpois, co-founder and principal of Agency Mania Solutions, shared existing advertising and partnership trends, which ones are likely to stick or vanish, and their implications on client/agency partnerships in 2023 and beyond.
view -
How Land Rover Partnered with A+E Networks to Promote a New Truck
Event Recaps November 16, 2022Representatives from A+E Networks and Z Media Ventures’ Jim Zarchin gave an inside look at how they used content to promote the Land Rover Defender, covering how multiple brands came together to create a powerful piece of content that captured viewer attention and drove business results.
view -
Leading with Purpose: Creating a Positive Impact for Clients
Event Recaps November 16, 2022Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
view -
Measuring the Power of Social Advertising with Location Technology
Event Recaps November 16, 2022In this session, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
view -
Performance and Purpose Through Content
Event Recaps November 16, 2022Lysol’s Whitney Braddock shared how her brand used the pandemic as an opportunity to launch an ongoing content series that eschewed short-term sales strategies in favor of educating consumers and making them aware of all the ways they could stop COVID-19’s spread, even beyond using Lysol.
view -
Brand Engagement 360: Marketing in the Era of ESG and Stakeholder Capitalism
Event Recaps November 15, 2022In this session, learn how to help enhance brand equity, sales, and loyalty by addressing the interests of all stakeholders, not only shareholders, in external and internal marketing, and also by providing brands, travel experiences, and engagement services to the $500 billion engagement marketplace.
view -
CTV: A Massive Transformation That’s Occurring Right Before Our Eyes
Event Recaps November 15, 2022CTV is the buzzy topic of the day, but is the juice worth the squeeze? In this session, learn why CTV is having an outsized impact on the market now.
view -
Dorman Products: How BuzzWagon Organizes and Prioritizes
Event Recaps November 15, 2022Dorman Products shared how it transformed its small creative services department into an in-house creative agency named BuzzWagon.
view -
How The Meteoric Expansion of the Retail Media Ecosystem and the Social Commerce Revolution Are Reshaping the Future of Brand Marketing as We Knew It
Event Recaps November 15, 2022In this session, learn how the faces of commerce and brand building are intertwining and driving an unprecedented transformation for which branded commerce media emerges as the biggest digital paradigm shift since programmatic.
view