Event Recaps
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Event Recaps September 16, 2022Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Event Recaps September 16, 2022Avocados from Mexico described its approach to Super Bowl campaigns.
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From Data to Decision
Event Recaps September 16, 2022Blue Diamond Growers shared the roadmap for how it established its consumer insights and analytics team.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Event Recaps September 16, 2022CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.
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The Role of Innovation and Measurement in a Perpetually Changing Media Landscape
Event Recaps September 16, 2022In this presentation, Dr. Duane Varan outlined an approach built on delivering best-in-class measures to a brand's key communication objectives rather than allowing their objectives to be shaped by vendor products on offer.
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Achieving Agile Marketing in the Era of Data Deprecation
Event Recaps September 15, 2022Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.
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Genius Awards by Neustar
Event Recaps September 15, 2022In this session, Neustar announced the 2022 ANA Genius Awards recognizing excellence in marketing analytics. This year’s finalists represent an exciting mix of marketers across diverse industries.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Event Recaps September 15, 2022Media Rating Council addressed various outcomes, measures, and approaches, including attribution and multi-touch attribution (MTA), market mix modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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How Audi Cultivates Fandom on Social Media
Event Recaps September 15, 2022Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.
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How Madewell Stole the Summer with #JORTCORE on TikTok
Event Recaps September 15, 2022Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.
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How to Forecast and Measure Organic Marketing Channels
Event Recaps September 15, 2022Oura shared how it forecasts growth and measures the impact of organic channels.
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Industry Players Join Forces to Tackle Cross-Media Measurement
Event Recaps September 15, 2022A panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.
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Legal Watchouts and Brand Safety Risks in Metaverse and NFT Marketing
Event Recaps September 15, 2022Though brands’ interest in the metaverse is very high, the space comes with some major legal and brand safety risks. Keri Bruce, partner at Reed Smith, shared some of the major legal considerations and red flags for brands and advertising lawyers when activating within the metaverse.
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Lowering Production Costs Through State Commercial Tax Incentives
Event Recaps September 15, 2022In this session, APR updated production management committee members on the latest developments to maximize rebates and credits across the U.S.
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Maximizing Digital Marketing ROI While Navigating Consumer Privacy Hurdles
Event Recaps September 15, 2022R3’s Jason Velliquette shared tips and insights for how marketers can maximize the effectiveness and ROI of their digital campaigns despite current and anticipated data privacy challenges.
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Powering Chipotle with Insights and Analytics
Event Recaps September 15, 2022Chipotle shared how it built its marketing insights and analytics function to help support the brand’s larger marketing function and drive the company forward.
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The Evolution of CDP’s Within Your Stack Presented by the CDP Institute
Event Recaps September 15, 2022Customer Data Platforms are widely discussed but poorly understood. Long-time MarTech analyst and CDP Institute founder David Raab clarified CDP functions, use cases, benefits, and obstacles, and discussed where CDPs fit in the evolution of the larger MarTech landscape.
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The Next Generation of Measurement: Integrating Customer and Experience Measurement and Analytics Throughout Your Organization
Event Recaps September 15, 2022MetLife's Michelle Froah outlined how her brand has embraced an “outcomes mindset” and updated its approach to marketing measurement to more closely link brand and business outcomes, which has earned the marketing team more trust throughout the organization.
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Tracking and Analyzing Production Costs
Event Recaps September 15, 2022In this session, a panel of industry experts shared insights on their current data journeys and discussed technologies being used to capture, aggregate, and analyze production data.
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Curbing Media Emissions with Ad Net Zero
Event Recaps September 14, 2022At a September 2022 ANA committee meeting, the organization Ad Net Zero shared a plan for reducing the advertising industry’s carbon emissions.
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