Event Recaps
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In-Housing Programmatic Media
Event Recaps November 15, 2022Programmatic ad spending in the U.S. is projected to be $220 billion in 2022 and grow to $300 billion by 2024. Many marketers now invest more in programmatic — primarily digital display and digital video — than anywhere else. Amy Bartle shared the TaxAct approach to in-housing programmatic media.
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Privacy’s Impact on Big Tech and Why It’s Important to Advertisers
Event Recaps November 15, 2022USAA’s Brad Dolian discussed how advertisers must be both proactive and reactive in how they navigate the challenges of privacy and the tech companies.
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Supplier Diversity in Advertising and Marketing
Event Recaps November 15, 2022The importance of supplier diversity has increased significantly over the past year, as has spending with diverse suppliers. In addition to the challenges, this session explores areas including the benefits, spend, goals, and measurement of supplier diversity with a focus on media.
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Tap Your In-House Superpowers
Event Recaps November 15, 2022WBC Advisors recommended three ways in-house agencies can improve creative workplaces.
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Advertising Litigation Developments
Event Recaps November 10, 2022This session addresses significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Event Recaps November 10, 2022This panel combines a first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Event Recaps November 10, 2022This presentation discusses various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and more.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Event Recaps November 9, 2022This session highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
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Advertising Year in Review
Event Recaps November 9, 2022From compliance to legal risk and the latest trends in advertising and marketing law, Ron Urbach takes us inside The Inverse Universe: Riddle of the Pyramid, where enduring truths compete with current uncertainties.
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Branded Entertainment
Event Recaps November 9, 2022Speakers in this session discuss legal strategies brands consider during the development, production, and distribution phases of branded entertainment project.
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Consumer Class Actions
Event Recaps November 9, 2022In this session, take a deep dive into trends over the past year, including types of challenged claims and defense strategies at all stages.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Event Recaps November 9, 2022This panel featured diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Get Your Brand’s Groove On
Event Recaps November 9, 2022A panel of experts from both independent firms and the brand side reviewed music in advertising, including performers’ rights, different types of music licenses, how to engage cover artists, and key things to know when preparing to negotiate for the rights of a song with a publisher or record label.
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Global Green Marketing Issues
Event Recaps November 9, 2022Members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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Modernizing the 2022 SAG-AFTRA Commercials Contract
Event Recaps November 9, 2022This panel discusses differences between the 2022 Contract and past contracts, how the contract was designed to keep pace with the industry, experiences working with the contract and Union talent, and more.
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Navigating a Sea of Change: Addressable Advertising and Media
Event Recaps November 9, 2022This session dives into the myriad state laws and FTC regulations in place and being considered and will help marketers understand how to navigate these and effectively communicate to their audiences.
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Navigating Legal Risks and the Effective Use of Outside Counsel
Event Recaps November 9, 2022A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.
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New Frontiers of Advertising
Event Recaps November 9, 2022This session looks at new and emerging forms of advertising, as well as new challenges to more established methods — and speakers discuss a framework for approaching advertising to clients in a brave new world.
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NFTs and Luxury Brands/Goods
Event Recaps November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? Explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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Privacy Enhancing Technologies (PETS)
Event Recaps November 9, 2022Privacy Enhancing Technologies (PETS) are an essential part of the future of personalized advertising. In this session, learn what they are, the current industry efforts in development, and some of the legal and regulatory considerations.
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