2022 ANA Response Rate Report Results — How Did Direct Mail Perform? | Event Recaps | All MKC Content | ANA

2022 ANA Response Rate Report Results — How Did Direct Mail Perform?

The ANA has again partnered with Demand Metric to survey the direct marketing community and ANA members. The result? Critical benchmarking data for the past post-COVID year. Learn about the impact of direct mail and how it compares to other marketing channels.