Event Recaps
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Event Recaps February 8, 2023Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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Maximizing ROI with a Human-Centric Approach to AI
Event Recaps February 8, 2023Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.
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Tests for Email Marketing: Examples from Marriott
Event Recaps February 8, 2023Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
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The News from the States
Event Recaps February 8, 2023Michael Signorelli from Venable LLP discussed data privacy bills on the state level.
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Use Templates and Focus Your Time on What Matters
Event Recaps February 8, 2023Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
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Verizon and Kellogg's: Creating a Pipeline for In-House Talent
Event Recaps February 8, 2023Learn how adfellows has helped attract bright, young, diverse talent to Kellogg's in-house teams.
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What Makes a Great Email Marketer?
Event Recaps February 8, 2023Oracle Marketing Consulting's Chad S. White shared a framework for gaining the skills necessary to be an effective email specialist or the head of an email marketing program. He highlighted the skills email marketers need to develop most to succeed in the industry in the years ahead.
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Ad Net Zero’s Recommendations for Achieving Net Zero Creative Production
Event Recaps February 7, 2023Ad Net Zero, along with its partner Green the Bid, explored the importance of taking steps to mitigate the carbon crisis across creative production and shared examples of how the production world can curb carbon emissions without compromising quality.
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Hasbro: Creating Strong Influencer Partnerships
Event Recaps February 7, 2023Monica Elias, director of global brand strategy and marketing for Nerf Sports and Actions at Hasbro, discussed how the Nerf brand approaches working with influencers, outlining the process from campaign ideation through contract negotiations and ultimately to content creation.
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How to Navigate the CDP And ESP Vendor Landscape Workshop
Event Recaps February 7, 2023Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).
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How to Run a Successful Email Audit Workshop
Event Recaps February 7, 2023It is not a secret that email is an extremely important marketing channel for any business. In some cases, businesses have very high expectations for the email program, which are not always met. Instead of wondering and guessing about the cause, a complete audit of the email marketing program will provide the answer.
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Measuring Sponsorship ROI
Event Recaps February 7, 2023Adam Honig of Publicis Sport & Entertainment identified some of the major challenges to accurately measuring sponsorship ROI, some of the approaches that marketers are left to make the best of in the face of those challenges, and some industry changes that could be undertaken to improve the outcomes for marketers.
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Moving from Functional to Purposeful at Ulta Beauty
Event Recaps February 7, 2023Ulta Beauty described how it has embraced purpose as a brand and the impact that change has had on its business performance.
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Production Incentives Update: Timing, Tips, and Tricks
Event Recaps February 7, 2023TPC, an award-winning media production company, provided an overview of what production incentives are, where they are offered, and some key internal strategies that brands should consider for capitalizing on these incentives with their own productions.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Event Recaps February 7, 2023For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. Jennings discussed how to enhance email marketing.
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Why Email Is Critical to Your Relationship Marketing Strategy
Event Recaps February 7, 2023Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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Make Every Customer Interaction Count in the Digital Experience Funnel
Event Recaps February 6, 2023SAP’s Zev Krauss and Nicole Bohorad shared how they analyze and assess SAP’s end-to-end consumer journeys to determine how to create seamless user experiences that optimize digital marketing efforts to better achieve business goals.
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TikTok Influencers: A Winning Ingredient for DiGiorno
Event Recaps February 6, 2023DiGiorno partnered with a diverse team of TikTok influencers, empowering them to create original content related to the brand’s new product. The result was a campaign that drove a 13 percent increase in new customer acquisition from the brand’s competitors.
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Balancing In-Housing and Outsourcing at Upwork
Event Recaps February 2, 2023Patrick Holly, executive creative director at Upwork, shared his in-house team’s approach to working with external agencies, identifying three types of projects that most benefit from the arrangement.
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How to Manage, Motivate, and Inspire Agencies
Event Recaps February 2, 2023Flock Associates offered advice on how clients can improve their working relationships with agencies and shared nine tips for motivating and inspiring those agencies.
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