Event Recaps
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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The Art and Science of Marketing Operations at Tenet Healthcare
Event Recaps January 23, 2024Tenet Healthcare shared four pillars it leverages to drive marketing operations that deliver growth for its healthcare subsidiaries.
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Email Strategies for Retaining New Subscribers and Sustaining Customer Engagement
Event Recaps January 17, 2024The panel of email experts shared real-world examples, case studies, and practical tips to empower your marketing team in navigating the post-Black Friday and Cyber Monday landscape successfully.
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ANA Center for Ethical Marketing Update
Event Recaps January 11, 2024In this session, get an update on a range of things ANA is working on in the ethics space including an Ethics Code, which covers how to ethically market in 2024; DMAchoice, ANA’s data hygiene tool; and ANA’s cross-border compliance mediation service, ANA DPF Dispute Resolution.
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Tips for Optimizing Your Direct Marketing Budget in 2024
Event Recaps January 11, 2024In this session, get a 10-Part Checklist to assist and finalize your 2024 marketing budget in a continuing uncertain economic climate.
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2023 Advertising Year in Review
Event Recaps December 14, 2023A panel of experts from the law firm Proskauer reviewed legal developments that arose in 2023 in a variety of areas.
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LGBTQ+ Leaders Share Their Stories
Event Recaps December 13, 2023Care With Pride, an advocacy marketing initiative for the LGBTQ+ community created by Target 10, brought together a diverse group of advocates from across the country to share their stories while driving brand love and loyalty.
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NAPA Auto Parts: Leadership Buy-In for Production Team Growth and Studio Expansion
Event Recaps December 13, 2023Through NAPA Auto Parts’ experience, learn how to make the case for greater headcount on your production team.
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ReedSmith’s Guide for Responsible Use of Generative AI for Creative Ideation
Event Recaps December 13, 2023Michael Isselin, entertainment and media partner at ReedSmith, offered a recommendation on responsible use of AI for your production projects.
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The Seven Pitfalls of Production House Bid Management
Event Recaps December 13, 2023Haynes-Vozza Identified seven pitfalls of production house bid management across both the pre-bid and bidding processes and offered tips for avoiding each one.
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Building Purpose and Responsible Business Practices
Event Recaps December 12, 2023In this session, learn how to build purpose and responsible business practices into today’s business transformation, growth, and cost agenda.
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Five Keys to Marketing AI Success That Have Nothing to Do with Technology
Event Recaps December 12, 2023Greg Verdino, founder and principal consultant at CognitivePath, outlined five essential pillars for marketing AI success that have nothing to do with technology and discussed practical, actionable tips for putting them in place to win with AI in 2024.
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From Farm to Fiber: How the LYCRA Company Is Demonstrating Its Company Purpose by Working to Create Textile Fibers from Renewable Field Corn
Event Recaps December 12, 2023In this session, learn how the LYCRA Company has teamed up with Qore® — a joint venture of Cargill and HELM — to enable the world’s first large-scale commercial production of bio-derived spandex that has the potential to reduce the carbon footprint of its iconic LYCRA® fiber.
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Generative AI in Creative and Content: Exploring the Art of the Possible
Event Recaps December 12, 2023Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.
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How Prudential Financial Invests in the Next Generation of Leaders
Event Recaps December 12, 2023In this session, learn how Prudential is investing in innovative programs globally to provide new and inspiring opportunities for the workforce of the future, building brand equity in support of Prudential’s purpose.
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How to Take a Stand on Social Issues with Purpose
Event Recaps December 12, 2023Anne Bahr Thompson, author and global brand strategist, explored the nuances of aligning social issues with purpose. She discussed actionable strategies to balance purpose with people’s expectations — all at a time when taking a stand can pivot from passion to polarizing in a social media post.
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Inside Airbnb.org’s Mission to Unlock the Power of Sharing Space
Event Recaps December 12, 2023For close to three years, Airbnb.org has been committed to providing hosts with the opportunity to offer their properties for temporary housing to those in need. Ajayi Dupé discussed the organization’s societal contributions and homed in on the power of partnerships, which has been key to making it all possible.
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A Win/Win: Growing Your Business While Advancing Gender Equality
Event Recaps December 8, 2023Interest in women’s sports has surged with the recent fiftieth anniversary of Title IX. In this session, hear from a marketer who is leveraging this momentum and investing to raise the visibility of women in sports for long-term business growth.
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A Modern Approach to Brands x Music: Drive Culture and Commerce
Event Recaps December 7, 2023Musicians, the ultimate influencers, uniquely shape culture and deeply connect with audiences, driving meaningful action. In this session, explore the powerful impact of musicians on culture and their authentic synergy with contemporary commerce goals.
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An Example of How to Represent Women in Advertising
Event Recaps December 7, 2023Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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