Event Recaps
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Finding Media and Marketing Efficiencies Through Industry Common Practice and Standards
Event Recaps October 4, 2023ANA senior vice president of Media and Measurement, Jason Trubowitz, reviewed the need for the Media & Measurement Leadership Council (MMLC) given the present state of media, lack of standards and related inefficiencies, and the current MMLC initiatives directed at addressing these most pressing issues.
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How MetLife Built a Vendor Management Office
Event Recaps October 4, 2023MetLife's Shakeeb Mustafa spoke on the value of marketing procurement at MetLife and how operations are scaled globally to support several MetLife products including life insurance, accident and health insurance, retirement, and savings products.
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Maximizing Impact: Activating Brand-Building Campaigns with a Performance Mindset
Event Recaps October 4, 2023In 2023, BabyBjörn celebrated the 50th anniversary of their iconic baby carriers. Performance Marketing Manager Morgan Graham talked about how the team transformed a heritage campaign into a dual force of awareness and conversion utilizing media partners and traditional performance channels.
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MMM and the Layered Approach to Measurement
Event Recaps October 4, 2023Bloomberg Media shared how it earned buy-in from the C-suite to implement media mix modeling and evolve its measurement framework.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps October 4, 2023Bloomberg’s Chinwe Obinani detailed her experience balancing structure and flexibility across numerous indirect categories. Chinwe explained the importance of proactivity in balancing the left and right-brain mentalities of marketing and how that will position procurement and sourcing as necessary partners to the overall marketing function.
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Creating Amazing Brand Experiences
Event Recaps October 3, 202323andMe discussed how brands can leverage experiential activations to build strong connections with consumers.
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Enhancing the Consumer Experience Through Digital Transformation
Event Recaps October 3, 2023Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.
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How Citizens Reaches New Audiences Through Real-Time Content Activation
Event Recaps October 3, 2023Citizens shared the key aspects of its content strategy and provided a case study of how it leveraged content to help introduce the bank to the New York City market.
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How Kay Jewelers Hijacked the New Year’s Eve Ball Drop
Event Recaps October 3, 2023Kay Jewelers shared how it was able to turn the Times Square Ball Drop into an iconic brand moment that helped its 30-year-old tagline gain new relevance.
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Meet Your Friend AI
Event Recaps October 3, 2023In this series of presentations, go beyond generative AI and explore real-world applications with Latane Conant from 6Sense, and Simon Crownshaw from Microsoft, and Mike Parker from Carat.
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Unpacking the Thinking Behind Michelob ULTRA’s Innovative Work
Event Recaps October 3, 2023FCB New York shared how it worked with Michelob ULTRA to develop a “timeless purpose” to guide the brand’s marketing into the future, providing examples of how that purpose was brought to market by leveraging key cultural moments.
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Agile Data Science Strategies for Marketing Measurement
Event Recaps September 28, 2023Kimberly-Clark's Ali Kefeli discussed the drawbacks of marketing measurement solutions utilized by most CPGs, as well as strategies that aim to overcome those drawbacks.
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ANA Legislative Update on Data Privacy
Event Recaps September 28, 2023In this session, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.
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Defining a Modern CDP: Closing the Gap Between Expectation and Reality
Event Recaps September 28, 2023Zeta and Forrester shared findings from a research report in which they interviewed 313 individual CDP users to determine how CDPs are defined, their effectiveness within marketing, and appropriate guardrails for marketers still in the CDP evaluation phase.
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Findings from ANA/AIMM’s LGBTQ+ Inclusivity Perceptions Study
Event Recaps September 28, 2023Earlier this year, ANA AIMM released a new study that covers the U.S. perception of inclusivity in advertising, particular to LGBTQ, and assesses consumers' expectations of brands. In this session, ANA AIMM shared the results of the survey and what it means for brands.
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How General Mills Is Innovating on Data Collection and Implementation
Event Recaps September 28, 2023Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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How Revry Is Changing the Streaming World
Event Recaps September 28, 2023Revry is a global streaming network launched in 2016 that focuses on queer content and creators. Revry discussed successes and challenges, as well as what is planned for the LGBTQ-owned media network.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Event Recaps September 28, 2023A panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Navigating the Customer Information and Privacy Landscape in Marketing
Event Recaps September 28, 2023Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.
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Solitude and Seclusion of Data
Event Recaps September 28, 2023In the non-profit sector, some alternatives to how data is applied to individual constituents and beyond have taken hold. New data capture algorithms using speech, image, and text analytics have created unique backdoors. Matt Ryan with St. Jude's Children's Research Hospital — ALSAC discussed recent trends.
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