Event Recaps
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Aspirational ESG Advertising — How to Mean What You Say, and Say What You Mean
Event Recaps November 16, 2023This presentation explores the dos and don’ts of aspirational ESG advertising, with practical guidance on setting science-based targets with measurable metrics and examples from companies that are doing it right.
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Auditing Your MarTech Stack
Event Recaps November 16, 2023In this session, learn how to take the first step in harnessing the full potential of your MarTech stack by conducting a comprehensive audit that will help you design and build a stack that is "best-fit-for-purpose" to support complex use cases and to develop a roadmap leading towards MarTech success.
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Bringing Research to Life in Your Content Marketing Campaigns
Event Recaps November 16, 2023Rachel Ferrigno, senior manager of content marketing and SEO at Zoetis, shared examples of research-driven content marketing campaigns she’s created, the results of those campaigns, and ideas to recreate at your own company.
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Choose Your Own (Adlaw) Adventure!
Event Recaps November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
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Five Things You Can Do Today to Diminish Your Company's Class Action Litigation Risk
Event Recaps November 16, 2023Speakers discussed steps that brands can take to decrease their risk of being targeted for consumer class actions and position cases for early dismissal or a beneficial resolution.
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Gen AI: Intellectual Property Deep Dive from First-Chair IP Litigators
Event Recaps November 16, 2023This session takes a deep dive into the IP issues every marketing lawyer should be aware of when it comes to using Gen AI tools. From protectability to key infringement risks to practical advice on negotiating deals and licenses, the session is meant to enhance your Gen AI toolbox.
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Hot Topics in Environmental Marketing Around the World
Event Recaps November 16, 2023In this session, panelists from the Global Advertising Lawyers Alliance (GALA) cover the latest rules, self-regulatory guidance, and cases on environmental marketing claims from a global perspective.
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Lions and Tigers and Bears — Oh My!
Event Recaps November 16, 2023In this session, panelists and audience members raise issues and approaches they are using to solve problems. Everyone is asking, “How are other companies operationalizing x, y, and z?”. This session is a chance to learn and share solutions to questions everyone is facing.
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Navigating California's Retail Legal Landscape: Greenwashing, Wiretapping, and Beyond
Event Recaps November 16, 2023This session is a must for any retailer selling to consumers in California with a panel providing a “from the trenches” look at the biggest legal issues emerging from California and spreading nationwide, including greenwashing/PFAS laws and litigation, public enforcement task forces, and more.
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Strategies for Minimizing Litigation and Regulatory Risks When Maximizing New and Emerging Marketing Technologies, Including Adtech and AI
Event Recaps November 16, 2023In this session, get an update on the hottest litigation and regulatory trends involving AdTech and AI, and learn practical and innovative strategies to share with your marketing clients to help reduce the current risks.
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Successful Gen Z Advertising
Event Recaps November 16, 2023Libby O’Neill, partner at Loeb & Loeb LLP, and Jasmine Davis, senior counsel of marketing and intellectual property at Conagra Brands, discussed the major points of sponsorship agreements from the perspectives of both sides of the deal.
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Swiping Right with Another Brand: Practical Tips and Tricks for Joint Marketing Arrangements
Event Recaps November 16, 2023When they work well, joint marketing and promotional arrangements allow each party to expand their reach into new markets and enhance brand identity. Our panel discusses various tips and tricks they have learned when advising on and structuring joint marketing and promotional arrangements.
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Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance
Event Recaps November 16, 2023A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.
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Top 10 Technology Law Issues for Advertising Lawyers
Event Recaps November 16, 2023This session looks at some of the major technology issues facing advertising lawyers today (including AI, digital design choices that lead to legal risk, use of data for marketing purposes, and regulation of social media), and discusses a framework for approaching this brave new world.
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Top Five Sustainability Marketing Trends Every In-House Lawyer Needs to Know About
Event Recaps November 16, 2023This panel features diverse perspectives from industry veterans and the National Advertising Division (NAD) who examine regulatory and litigation trends in environmental marketing claims, disclosures and substantiation, as well as the impact of the FTC's ongoing Green Guides review.
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Want to Work at the Speed of AI?
Event Recaps November 16, 2023In this sesssion, Microsoft's legal marketing team shows you how to use AI Copilots to make your everyday work more efficient.
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Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Event Recaps November 16, 2023During a session at the ANA’s 2023 Masters of Advertising Law Conference, veteran lawyer Ron Urbach offered numerous observations on emerging legal developments connected to wide-ranging topics that included dark patterns and junk fees, endorsement guidelines, ESG claims, health product claims, and AI.
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Activation Through Prizes: A Modern Look at the Law of Sweepstakes and Contests
Event Recaps November 15, 2023Drawing from decades of experience with prize promotion jurisprudence, this panel focuses on the ways prizes and awards are used today to drive sales, attention, and social capital for the benefit of brands.
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Advertising Claim Substantiation: Challenging Competitor Claims and Substantiating Your Own
Event Recaps November 15, 2023Speakers in this session discuss the basics of substantiating claims, from developing protocols, to conducting testing, to ensuring that the testing actually substantiates the claims the marketing team wants to make.
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Basics of Advertising Law
Event Recaps November 15, 2023This session provides an introduction to key topics in advertising law that both lawyers and marketers should know. The panel discusses things like how to determine what claims are conveyed in an ad, how to substantiate different types of claims, and how to make effective disclosures.
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