Event Recaps
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How Employee Resource Groups (ERGs) Help with Inclusion and Diversity
Event Recaps February 8, 2024Phillips 66’s employee resource groups (ERGs) are an extension of its commitment to integrating inclusion and diversity into the company culture and business practices.
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The Best of 2023 Automotive Influencer Marketing
Event Recaps February 8, 2024MediaPost shared some of the best automative influencer campaigns of 2023.
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Be the Partner Your Agency Needs
Event Recaps February 1, 2024At a February 2024 meeting of the ANA’s Agency Relations Committee, author, inspiration expert, and veteran marketer Michael Fanuele offered his audience advice for inspiring their agency partners.
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Cleaning Up with a Data Clean Room
Event Recaps February 1, 2024Imteaz Ahamed, director of performance marketing at Reckitt, discussed how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data, to drastically improve ad efficiency.
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Incremental Buy-In to A/B Testing: Leading Your Organization’s Test and Learn Data Strategy
Event Recaps February 1, 2024TJ Sizemore discussed leading athletic footwear retailer ASICS' approach to A/B testing and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.
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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
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Why a Commercial View Is Necessary for Brand Decisioning
Event Recaps February 1, 2024Trent Huxley addressed the importance of a commercial view of data and analytics and what is lost if spending is prioritized based on siloed metrics.
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AI Trends and Forecasts
Event Recaps January 30, 2024Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Dove’s 10 Tips for Practicing Brand Purpose
Event Recaps January 30, 2024At a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Five Emerging Trends in Contemporary Business and Culture
Event Recaps January 30, 2024At a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Event Recaps January 30, 2024In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Event Recaps January 30, 2024Drawing on the collective research and insights of strategists, futurists, and innovators, a new report from Dentsu Creative articulated five trends in creativity for marketers in 2024.
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What to Expect at Retail in 2024
Event Recaps January 30, 2024CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.
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Ally Financial’s Excellence in Marketing Analytics Growth
Event Recaps January 25, 2024To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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How Ford Drove Engagement with Younger Consumers at TwitchCon
Event Recaps January 25, 2024To increase relevancy with younger consumers, Ford Motor Company collaborated with Full Squad Gaming, a digital media brand focusing on viral gaming content for YouTube and TikTok. Learn how Ford built out a mobile gaming studio inside a Transit Trail van to stream the Full Squad Gaming crew’s adventures.
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Key Findings from the Programmatic Media Transparency Study
Event Recaps January 25, 2024In this session, ANA's Bill Duggan discussed the Programmatic Media Transparency Study and action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, the benefits of inclusion lists, SSP optimization, log-level data, and more.
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Three Steps to Effective Marketing
Event Recaps January 25, 2024Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. Learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.
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How Marketing Can Align with the Business and Achieve Impressive Results
Event Recaps January 23, 2024Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Event Recaps January 23, 2024PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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How to Create an Investor Mindset Culture at Your Business
Event Recaps January 23, 2024Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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