Event Recaps
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The Eight Tenets of Next-Level ABM
Event Recaps December 4, 2023Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenets for taking account-based marketing campaigns to the next level.
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The Future of B2B: Predictions for 2030
Event Recaps December 4, 2023Drawing on the results of a recent study, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.
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The Success of ABM Strategies: A Third Party’s Insider View of Account-Based Marketing
Event Recaps December 4, 2023Marketing leaders from Anteriad, a full-funnel B2B marketing solutions agency, shared some key tactics and techniques for optimizing the use of data in account-based marketing (ABM).
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The Sustainability Gap: Greenwashing Versus Greenhushing
Event Recaps December 4, 2023Speakers from Brand Finance explained the concepts of greenwashing and greenhushing.
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Using Cultural Relevance to Attract Next-Gen Gamers
Event Recaps December 4, 2023Capcom shared how it worked with Nomadic Agency to reposition Street Fighter 6 as a social lubricant and more than just a fighting game.
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Best Practices for Onboarding Marketing Technology
Event Recaps November 30, 2023Danielle Balestra, director of marketing technology and operations at Goodwin, shared key questions and other considerations for marketers who are implementing or building out a martech stack.
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HP: Re-Engineering Marketing Operations to Meet Today’s Unique Challenges
Event Recaps November 30, 2023Liz Merrilees Emlay, global director of marketing planning office at HP, provided an overview of how her brand approached restructuring its marketing governance model, highlighting successes and lessons learned.
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Recent Developments Around and Guidance for Pricing Claims
Event Recaps November 30, 2023Legal experts from Finnegan, Henderson, Farabow, Garrett & Dunner LLP covered a string of recent NAD decisions that have heightened the burden on companies that make pricing claims.
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Using Data to Drive Customer Insights
Event Recaps November 29, 2023In this session, hear how Wingstop is leveraging data to make their marketing more personalized across the digital ecosystem and learn why data plays a critical role in understanding your consumer and providing them with the most relevant message to acquire and retain them.
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The Power of Personalization and AI
Event Recaps November 28, 2023Aki shared the 2023 Aki Receptivity Study results on personalization, consumer response, GenAI, and the power of using these technologies in digital and social to drive brand and demand for marketers.
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Advice for Maintaining Data Privacy Compliance from Legal Experts
Event Recaps November 17, 2023The 2023 ANA Masters of Advertising Law Conference convened a panel of legal experts who shared numerous recommendations for maintaining compliance with the proliferation of regulations on consumer data privacy being issued by states.
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Guidance for Navigating Issues in IP Law: Hair and Makeup, Tattoos, and Fashion
Event Recaps November 17, 2023During a session at the ANA’s 2023 Masters of Advertising Law Conference, attendees heard tips on negotiating issues in intellectual property delivered by Brian Murphy, partner at Frankfurt Kurnit Klein & Selz PC.
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Key Industry Issues in Client/Agency Agreements
Event Recaps November 17, 2023Learn how you can use the updated ANA Master Media Buying Services Agreement template as a roadmap to communicate with your internal business leaders, open productive conversations with your agencies, find common ground, and negotiate successful a client/agency agreement.
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Legal Issues Relating to Influencer Marketing
Event Recaps November 17, 2023Speakers from Reed Smith discussed legal issues related to influencer marketing, including AI implications, IP actions, emerging platforms, performance analytics, equality, transparency, and SAG-AFTRA considerations.
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Opening Remarks of the 2023 ANA Masters of Advertising Law Conference — Day Three
Event Recaps November 17, 2023In this session, ANA's Senny Boone and Chris Oswald delivered the opening remarks at day three of the 2023 ANA Masters of Advertising Law Conference.
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A Quick Take on Sponsorship Agreements and Partnerships
Event Recaps November 16, 2023Speakers discussed the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.
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Accepting Ads for Highly Regulated Industries: The Media Company Perspective
Event Recaps November 16, 2023Speakers from DLA Piper and Warner Bros. Discovery reviewed key considerations for media companies when deciding whether to air ads for highly regulated industries, such as real money gaming, gambling, cryptocurrency, and cannabidiol (CBD).
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Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Event Recaps November 16, 2023Legal experts provided an overview of expansions to existing data privacy laws that advertisers need to be aware of and strategies for how to comply with creeping data privacy legislation without harming advertising effectiveness.
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Advertising Litigation in the Telecom and Consumer Goods Industries: From 5G to 5X
Event Recaps November 16, 2023This breakout session covers trends in advertising litigation gleaned from NAD, consumer class action, and Lanham Act cases in the telecommunications and consumer goods categories in the last year, from claims of network speed and reliability, to quantified product performance claims.
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Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Recaps November 16, 2023A panel of lawyers from the firm Loeb & Loeb LLP shared insights on how AI applies to intellectual property law and how to develop the governance to protect your organization against the misuse of this powerful new technology and the errors to which it can be prone.
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