Event Recaps
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You’re Measuring Influencer Marketing Wrong
Event Recaps March 8, 2019Collective Bias, an influencer agency and division of tech company Inmar, shared best practices and actionable insights to help measure the impact of investments in influencer-generated content.
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SEO at the Core of Nationwide's Content Strategy
Event Recaps March 7, 2019Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.
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Going for Broke: Inside National Geographic’s “Valley of the Boom”
Event Recaps March 5, 2019National Geographic’s acclaimed docuseries “Valley of the Boom” chronicled the mid-90’s tech boom, as told through the rise and fall of three pioneering companies. Learn about the distinctive marketing campaign that captured the frenzy, drama (and humor) of a modern-day gold rush.
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Mike's HARDER Pop-Up Experience
Event Recaps March 5, 2019Learn about the partnership between mike's HARDER and Deadpool 2 and how the events resulted in 112 million media impressions and coverage in over 200 media articles, including top-tier outlets like Complex, Elite Daily and Mashable.
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Purposeful Experiential Marketing That Will Not Be "Forgotten"
Event Recaps March 5, 2019Learn how the Illinois Council Against Handgun Violence partnered with FCB Chicago and did what all the headlines and news coverage on the gun violence epidemic couldn't: it stopped people in their tracks and motivated them to take action.
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Big Brands Still Matter
Event Recaps March 1, 2019A team of traditional CPG marketers delivered strong growth on $1 billion brands by using a mix of old and new tools.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Event Recaps March 1, 2019Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
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Revitalizing the Mortgage Industry
Event Recaps March 1, 2019Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
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Shopping for Cannabis with MedMen
Event Recaps March 1, 2019Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
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Brand Activation Legal Committee: February 2019
Event Recaps February 28, 2019Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
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Host Opening Remarks for the 2019 Brand Masters Conference
Event Recaps February 28, 2019Conference host and ANA Brand Management Committee Chair Roger Adams delivered opening remarks at the 2019 Brand Masters Conference.
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New Services, New Marketing Techniques: Aetna’s Story
Event Recaps February 28, 2019Aetna described its reconceived mission, services, and marketing methods.
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Operating Principles from Kraft-Heinz
Event Recaps February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. This approach is known as “The KHC Way.”
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Seven Super Bowl Ads for the Internet: Fiat Chrysler’s "Big Game Blitz”
Event Recaps February 28, 2019Fiat Chrysler described its wide-ranging 2019 Super Bowl ads, which it created exclusively for the web.
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T-Mobile’s Improvements to Customer Experience
Event Recaps February 28, 2019Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.
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Three Principles for a Successful Agency Relationship from Prudential
Event Recaps February 28, 2019Three guiding principles have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Event Recaps February 28, 2019Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Event Recaps February 28, 2019Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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2018 Analytic Challenge Winner Presentation
Event Recaps February 27, 2019Learn how Cartesian DataSciences developed the highest scoring algorithm for the 2018 ANA's DMA Analytic Challenge, creating a solution for analyzing a set of first-party data provided by a direct marketer of consumer products that predicts new customers' six-month "lifetime" value to the marketer.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps February 27, 2019Eric Asche, CMO at Truth Initiative, explained how to create campaigns that speak to bigger truths and make the world a safer place to live.
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