Event Recaps
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Shopper Marketing: The Good, the Bad, and the Ugly
Event Recaps March 20, 2019WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.
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A Mandate for Diversity and Inclusion
Event Recaps March 19, 2019A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.
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Advertising in the Washington Labyrinth
Event Recaps March 19, 2019ANA's Dan Jaffe provided an update on important advertising and marketing legislative, regulatory, and legal issues.
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Compelled Speech and the Evolving Commercial Speech Doctrine
Event Recaps March 19, 2019This presentation examined the law concerning the government’s ability to compel speech, following last term’s Supreme Court decision in National Institute for Family & Life Advocates v. Becerra. It also explored some implications of the California Consumer Privacy Act of 2018, widely touted as the strictest in the nation.
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Establishing Trust in Influencers and Third Parties
Event Recaps March 19, 2019This panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.
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Ethics and Innovation in Legal Services
Event Recaps March 19, 2019This presentation compared the relative lack of innovation in law with the record of robust innovation in other fields, and described how ethics standards restricting the unauthorized practice of law, non-lawyer ownership of law firms, and sharing of legal fees with non-lawyers are holding back innovation.
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Global Advertising in a Turbulent Marketplace
Event Recaps March 19, 2019Members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.
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SAG-AFTRA and the JPC — Commercial Production for a New Era
Event Recaps March 19, 2019Get an update from JPC Chief Negotiator Stacy Marcus and SAG-AFTRA Chief Contracts Officer Ray Rodriguez on the status of contract negotiations and how the union and industry are building a collaborative relationship to bring commercial production into a new era.
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Social Media Platforms and Trust
Event Recaps March 19, 2019Like the television networks, social media platforms have their own standards which govern the types of advertising they will accept. We examined these standards and how they are enforced, and discussed why getting it right is critical to building trust with advertisers and consumers.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Event Recaps March 19, 2019This panel discussed trends at NAD, the impact of recent changes to ASRC procedures, proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.
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Using Content to Build Trust with Customers — Key IP Considerations
Event Recaps March 19, 2019In this session, learn about key legal issues every lawyer should know when advising clients on creating, sourcing, distributing, and in some cases, monetizing its intellectual property used in advertising and marketing.
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Bank of America’s In-House Agency Experiments with Agile
Event Recaps March 15, 2019Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.
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Risk Management for In-House Agencies
Event Recaps March 15, 2019Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Event Recaps March 14, 2019Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Recaps March 14, 2019Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Event Recaps March 14, 2019Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Event Recaps March 14, 2019Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Making a Difference with TIAA
Event Recaps March 14, 2019In preparation for its 100th anniversary, financial services organization TIAA created a program to highlight 100 difference-makers in the not-for-profit community.
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The Continued Rise of the In-House Agency
Event Recaps March 14, 2019A new ANA study concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Event Recaps March 14, 2019Electronic Arts has been on a two-year journey to fully build its in-house media buying function.
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