Event Recaps
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10 Marketing Risk Questions Every Company Needs to Ask
Event Recaps February 5, 2019The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company's investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.
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Building Honda’s Shopping Bot
Event Recaps February 5, 2019Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.
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Driving Organic Traffic with SEO in 2019
Event Recaps February 5, 2019Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.
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Leveraging Live Video to Drive Business Outcomes
Event Recaps February 5, 2019OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.
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The Art of Going Viral
Event Recaps February 5, 2019Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.
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Transparency in Programmatic Media Buying
Event Recaps February 5, 2019Explore how to take ownership of the media buying process. See where to begin, understand what data you have, and what you are missing. Discover the savings and benefits of an in house trading desk.
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Why Farmers Insurance Embraces Native Advertising
Event Recaps February 5, 2019Farmers Insurance shared case studies on how native advertising and a soft-sell journalistic approach can improve brand’s effectiveness.
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How Two Brands Used Print to Increase Results and ROI
Event Recaps January 31, 2019The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.
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It’s Not Either/Or: How to Utilize Both Print and Digital
Event Recaps January 31, 2019Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.
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The Journey Toward an In-House Agency: Stanford Health Care’s Story
Event Recaps January 31, 2019Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.
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KISS Products Launches Bold Social Media Campaign
Event Recaps January 30, 2019KISS Products shared its innovative digital and social work as well as key lessons learned.
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Life Insurance 101: Where Life Insurance Meets Social Media
Event Recaps January 30, 2019New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.
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Marriott and Whistle Sports: Building Engaging Content for Unique Distribution Platforms
Event Recaps January 30, 2019Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docuseries “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.
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Mastering Social Media in 2019
Event Recaps January 30, 2019Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.
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A Robust Data Architecture Powers H&R Block’s Content Marketing Strategy
Event Recaps January 29, 2019H&R Block’s journey to delivering personalized website content to consumers began with an investment in data and measurement.
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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No One Should Tell Your Story Better than You
Event Recaps January 29, 2019St. Jude Children’s Research Hospital is an organization rich with stories to tell about its patients, donors, and employees. The brand hired a team of former journalists to tell these stories in a compelling way via digital media.
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Risk Management for In-House Creative Content
Event Recaps January 29, 2019The ANA and BCG researched and identified best-in-class risk management practices for in-house agencies, and shared results and findings from the research to be released later at this year’s In-House Agency Conference in April.
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