Event Recaps

Using Sustainer Attribution to Drive Future Growth
Event Recaps February 15, 2019
The ASPCA and WGBH explored specific examples of how each organization leveraged key metrics to guide decisions about diversifying the brands’ acquisition channels, testing new approaches, and assessing the success of sustainer investments.
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Want a Commitment? How These Nonprofits Turned to Monthly Donation Programs
Event Recaps February 15, 2019
Operation Smile and One & All talked through the specific components of strong monthly offers and what the journey might look like en route to your finished “product.”
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Advanced TV Case Study from Tyson Foods
Event Recaps February 14, 2019
Tyson Foods experimented with advanced TV and shared how lessons learned influenced future strategic decisions.
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Creating Effective Conversion and Stewardship Journeys
Event Recaps February 14, 2019
Learn how smaller organizations, and missions with less immediate urgency, blend rapid response tactics with evergreen messages to create a responsive, replicable, and supportable donor experience that drives not only engagement and interest, but dollars.
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Does Brand Awareness Affect Online Fundraising?
Event Recaps February 14, 2019
M+R studied the relationship between brand awareness and fundraising, illustrating how organizations today are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.
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From Giving to Givebacks: Keep Donors Coming Back for More
Event Recaps February 14, 2019
Leaders from Anne Lewis Strategies and partners at the Bill & Melinda Gates Foundation unpacked the whys and hows of developing and executing a digital strategy that keeps your supporters clicking, opening, liking, sharing, and coming back for more.
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From Saturation to Success: Acquisition Breakthroughs!
Event Recaps February 14, 2019
Hear from non profits who opened up new markets and improved their prospecting with new acquisition creative.
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Hot Creative Ideas to Heat up Your Fundraising Results
Event Recaps February 14, 2019
Leaders in nonprofit marketing shared creative ideas to spark inspiration.
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Implementing Long-Term Growth Plans at Nonprofits
Event Recaps February 14, 2019
Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.
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Kiss My Ask! Testing Unconventional Ask Methodologies
Event Recaps February 14, 2019
This session provided nonprofits with a new arsenal of ask strategies to test and to shake up your current fundraising programs.
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Know Me! Segmentation Made to Talk to Me Like We're Besties
Event Recaps February 14, 2019
Explore different donor behavior, demographics, and lifestyle selects bundled into eleven donor personas that are excited to hear from you in a way that shows you know them and that you want to get to know them even better.
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Mapping the Donor Journey
Event Recaps February 14, 2019
Brian Crimmins, Global Managing Partner of ONE HUNDRED, and Dave Strauss, Director of Global Membership of The Nature Conservancy, discussed how an organization can more effectively and more efficiently maximize the donor journey through the integration of branding, marketing, and fundraising.
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Media Mix Modeling and Measurement at Altice USA
Event Recaps February 14, 2019
To make smarter decisions regarding media placement and budgetary allocations, Altice USA used multi-touch attribution (MTA) and media mix modeling (MMM).
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Mid-Level: Modeling, Messaging, and Magic — Oh My!
Event Recaps February 14, 2019
Experienced leaders of midlevel programs shared the critical success factors that built their programs and discussed what new innovations and tests they are embarking on now.
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No Kids, No Dogs: How to Create Emotional Fundraising
Event Recaps February 14, 2019
Get inspired by examples from health, environmental, cultural, and other "non-sexy" orgs that have tested and broken through with great creative in their emails and ads.
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Novo Nordisk Reorganizes Its Supplier Ecosystems
Event Recaps February 14, 2019
Novo Nordisk’s marketing procurement team reorganized the supplier ecosystem to better suit the needs of the brand.
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Opening Keynote: Humans Not Donors
Event Recaps February 14, 2019
Douglas Van Praet explored the most brilliant and revolutionary concepts from cognitive science and applied them to how we market, advertise, and raise funds in the modern digital age.
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Psssst…. Direct Response Teams: It’s Time You Added Planned Giving Lead Generator to Your Resume
Event Recaps February 14, 2019
Learn how to collaborate with your Planned Giving team to create a subtle and seamless path to a legacy gift and become the hero of your development department.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Event Recaps February 14, 2019
Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.
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The Art and Science of High-Touch, Mid-Level Giving
Event Recaps February 14, 2019
Planned Parenthood showed how they use industry resources such as database scores, donor attributes, and segmentation to isolate patterns of giving that indicate donor loyalty and financial strength.
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