Event Recaps

The Power of Podcasting
Event Recaps March 14, 2019
Now a $314 million industry, podcasts offer brands and advertisers a new and different way to engage with audiences.
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Attribution and Customer Lifetime Value at Publishers Clearing House
Event Recaps March 13, 2019
Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.
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Calculating Lifetime Value for E-Commerce Retail Customers
Event Recaps March 13, 2019
Jet explained its approach to determining Customer Lifetime Value.
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Paving the Path to In-House Success
Event Recaps March 13, 2019
With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Event Recaps March 13, 2019
Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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How this Nonprofit Shares Its Brand Story
Event Recaps March 8, 2019
Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.
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Later Haters: Using Influencers to Change the Narrative Around Online Hate
Event Recaps March 8, 2019
AT&T offered insights into its “#LaterHaters” campaign and tips and tricks for selecting the best influencers to help garner the most results for your campaigns.
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You’re Measuring Influencer Marketing Wrong
Event Recaps March 8, 2019
Collective Bias, an influencer agency and division of tech company Inmar, shared best practices and actionable insights to help measure the impact of investments in influencer-generated content.
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SEO at the Core of Nationwide's Content Strategy
Event Recaps March 7, 2019
Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.
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Going for Broke: Inside National Geographic’s “Valley of the Boom”
Event Recaps March 5, 2019
National Geographic’s acclaimed docuseries “Valley of the Boom” chronicled the mid-90’s tech boom, as told through the rise and fall of three pioneering companies. Learn about the distinctive marketing campaign that captured the frenzy, drama (and humor) of a modern-day gold rush.
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Mike's HARDER Pop-Up Experience
Event Recaps March 5, 2019
Learn about the partnership between mike's HARDER and Deadpool 2 and how the events resulted in 112 million media impressions and coverage in over 200 media articles, including top-tier outlets like Complex, Elite Daily and Mashable.
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Purposeful Experiential Marketing That Will Not Be "Forgotten"
Event Recaps March 5, 2019
Learn how the Illinois Council Against Handgun Violence partnered with FCB Chicago and did what all the headlines and news coverage on the gun violence epidemic couldn't: it stopped people in their tracks and motivated them to take action.
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Big Brands Still Matter
Event Recaps March 1, 2019
A team of traditional CPG marketers delivered strong growth on $1 billion brands by using a mix of old and new tools.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Event Recaps March 1, 2019
Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
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Revitalizing the Mortgage Industry
Event Recaps March 1, 2019
Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
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Shopping for Cannabis with MedMen
Event Recaps March 1, 2019
Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
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Brand Activation Legal Committee: February 2019
Event Recaps February 28, 2019
Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
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Host Opening Remarks for the 2019 Brand Masters Conference
Event Recaps February 28, 2019
Conference host and ANA Brand Management Committee Chair Roger Adams delivered opening remarks at the 2019 Brand Masters Conference.
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New Services, New Marketing Techniques: Aetna’s Story
Event Recaps February 28, 2019
Aetna described its reconceived mission, services, and marketing methods.
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Operating Principles from Kraft-Heinz
Event Recaps February 28, 2019
At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. This approach is known as “The KHC Way.”
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