Event Recaps
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Seven Super Bowl Ads for the Internet: Fiat Chrysler’s "Big Game Blitz”
Event Recaps February 28, 2019Fiat Chrysler described its wide-ranging 2019 Super Bowl ads, which it created exclusively for the web.
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T-Mobile’s Improvements to Customer Experience
Event Recaps February 28, 2019Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.
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Three Principles for a Successful Agency Relationship from Prudential
Event Recaps February 28, 2019Three guiding principles have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Event Recaps February 28, 2019Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Event Recaps February 28, 2019Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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2018 Analytic Challenge Winner Presentation
Event Recaps February 27, 2019Learn how Cartesian DataSciences developed the highest scoring algorithm for the 2018 ANA's DMA Analytic Challenge, creating a solution for analyzing a set of first-party data provided by a direct marketer of consumer products that predicts new customers' six-month "lifetime" value to the marketer.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps February 27, 2019Eric Asche, CMO at Truth Initiative, explained how to create campaigns that speak to bigger truths and make the world a safer place to live.
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Machine Learning and AI for Marketing and Other Disciplines
Event Recaps February 27, 2019Panelists described a wide array of game-changing applications for AI and machine learning.
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Oreo: A Cookie with Cultural Cred
Event Recaps February 27, 2019Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures while honoring its storied past.
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ABM Is NOT Just a Marketing Program
Event Recaps February 26, 2019Learn why sales needs to be your partner in planning and execution to realize the potential a well-executed ABM strategy can deliver.
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From Pilot to Performance — Building a Successful ABM Program from the Ground Up
Event Recaps February 26, 2019Discover how SAP’s Strategic ABM program in North America grew from a small, successful pilot project to an integrated, disciplined, and effective program that drives results with dozens of key accounts.
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GE Power: A Thought Leadership Content Case Study
Event Recaps February 21, 2019GE Power shared the innovative work it’s doing in creating thought leadership content.
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Habitat for Humanity International: Giving Tuesday Case Study
Event Recaps February 21, 2019Habitat for Humanity shared insights from its Giving Tuesday campaign, “Give Habitat a Lift!” During this campaign the organization partnered with Lyft, Nissan North America, and the Scott Brothers from HGTV.
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The United States Tennis Association: A Digital and Social Case Study
Event Recaps February 21, 2019The United States Tennis Association (USTA) Southern shared a campaign that successfully attracted new players to try tennis through digital and social efforts.
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“It’s Because You Have Puppies,” They Say, and Why They're Wrong
Event Recaps February 15, 2019BC SPCA shared its proven strategies for getting to know your market, determining optimal content, delivery, and format, and targeting those who are most likely to convert.
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60 Ideas in 60 Minutes — Direct Mail Fundraising at Its Best
Event Recaps February 15, 2019We all know that direct mail is still a critical element of our multi-channel fund raising programs. In this fast-paced session, three industry experts showcased winning ideas tested across a variety of vertical markets — from small to large nonprofits.
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Are You There, Alexa? It's Me... A Passionate Donor
Event Recaps February 15, 2019Voice-activated speakers such as Alexa will hit a tipping point, and it will happen faster than we can predict. Will you be present to meet your donors where they are, in the moment they're ready to support you? Don't get left in the dust!
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Close That Loop! Connecting Website Behavior and Mail Strategy
Event Recaps February 15, 2019Learn how the American Red Cross has adopted programmatic direct mail solutions, from tagging and capturing on-site behavior, through the as little as 48-hour time window of sending prospects a relevant mail piece.
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Digital Ads from Design to Dollars
Event Recaps February 15, 2019M+R and UNHCR discussed how they built a media plan (what you should spend at first and how much you can scale), the reporting basics (including attribution), reaching valuable audiences, and examples of ads design that worked.
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Digital Media Transformation: Beyond Facebook and Paid Search
Event Recaps February 15, 2019Nonprofits are allocating more and more dollars to digital media, but most are only leveraging paid search and Facebook. This session uncovered the full funnel, revealing key components to a digital media program.
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