Event Recaps

SAG-AFTRA and the JPC — Commercial Production for a New Era
Event Recaps March 19, 2019
Get an update from JPC Chief Negotiator Stacy Marcus and SAG-AFTRA Chief Contracts Officer Ray Rodriguez on the status of contract negotiations and how the union and industry are building a collaborative relationship to bring commercial production into a new era.
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Social Media Platforms and Trust
Event Recaps March 19, 2019
Like the television networks, social media platforms have their own standards which govern the types of advertising they will accept. We examined these standards and how they are enforced, and discussed why getting it right is critical to building trust with advertisers and consumers.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Event Recaps March 19, 2019
This panel discussed trends at NAD, the impact of recent changes to ASRC procedures, proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.
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Using Content to Build Trust with Customers — Key IP Considerations
Event Recaps March 19, 2019
In this session, learn about key legal issues every lawyer should know when advising clients on creating, sourcing, distributing, and in some cases, monetizing its intellectual property used in advertising and marketing.
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Bank of America’s In-House Agency Experiments with Agile
Event Recaps March 15, 2019
Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.
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Risk Management for In-House Agencies
Event Recaps March 15, 2019
Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Event Recaps March 14, 2019
Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Recaps March 14, 2019
Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Event Recaps March 14, 2019
Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Event Recaps March 14, 2019
Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Making a Difference with TIAA
Event Recaps March 14, 2019
In preparation for its 100th anniversary, financial services organization TIAA created a program to highlight 100 difference-makers in the not-for-profit community.
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The Continued Rise of the In-House Agency
Event Recaps March 14, 2019
A new ANA study concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Event Recaps March 14, 2019
Electronic Arts has been on a two-year journey to fully build its in-house media buying function.
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The Power of Podcasting
Event Recaps March 14, 2019
Now a $314 million industry, podcasts offer brands and advertisers a new and different way to engage with audiences.
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Attribution and Customer Lifetime Value at Publishers Clearing House
Event Recaps March 13, 2019
Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.
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Calculating Lifetime Value for E-Commerce Retail Customers
Event Recaps March 13, 2019
Jet explained its approach to determining Customer Lifetime Value.
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Paving the Path to In-House Success
Event Recaps March 13, 2019
With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Event Recaps March 13, 2019
Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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How this Nonprofit Shares Its Brand Story
Event Recaps March 8, 2019
Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.
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Later Haters: Using Influencers to Change the Narrative Around Online Hate
Event Recaps March 8, 2019
AT&T offered insights into its “#LaterHaters” campaign and tips and tricks for selecting the best influencers to help garner the most results for your campaigns.
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