Event Recaps

Risk Management for In-House Agencies
Event Recaps March 15, 2019
Leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Event Recaps March 14, 2019
Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Event Recaps March 14, 2019
Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Event Recaps March 14, 2019
Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Event Recaps March 14, 2019
Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Making a Difference with TIAA
Event Recaps March 14, 2019
In preparation for its 100th anniversary, financial services organization TIAA created a program to highlight 100 difference-makers in the not-for-profit community.
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The Continued Rise of the In-House Agency
Event Recaps March 14, 2019
A new ANA study concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Event Recaps March 14, 2019
Electronic Arts has been on a two-year journey to fully build its in-house media buying function.
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The Power of Podcasting
Event Recaps March 14, 2019
Now a $314 million industry, podcasts offer brands and advertisers a new and different way to engage with audiences.
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Attribution and Customer Lifetime Value at Publishers Clearing House
Event Recaps March 13, 2019
Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.
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Calculating Lifetime Value for E-Commerce Retail Customers
Event Recaps March 13, 2019
Jet explained its approach to determining Customer Lifetime Value.
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Paving the Path to In-House Success
Event Recaps March 13, 2019
With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Event Recaps March 13, 2019
Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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How this Nonprofit Shares Its Brand Story
Event Recaps March 8, 2019
Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.
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Later Haters: Using Influencers to Change the Narrative Around Online Hate
Event Recaps March 8, 2019
AT&T offered insights into its “#LaterHaters” campaign and tips and tricks for selecting the best influencers to help garner the most results for your campaigns.
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You’re Measuring Influencer Marketing Wrong
Event Recaps March 8, 2019
Collective Bias, an influencer agency and division of tech company Inmar, shared best practices and actionable insights to help measure the impact of investments in influencer-generated content.
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SEO at the Core of Nationwide's Content Strategy
Event Recaps March 7, 2019
Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.
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Going for Broke: Inside National Geographic’s “Valley of the Boom”
Event Recaps March 5, 2019
National Geographic’s acclaimed docuseries “Valley of the Boom” chronicled the mid-90’s tech boom, as told through the rise and fall of three pioneering companies. Learn about the distinctive marketing campaign that captured the frenzy, drama (and humor) of a modern-day gold rush.
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Mike's HARDER Pop-Up Experience
Event Recaps March 5, 2019
Learn about the partnership between mike's HARDER and Deadpool 2 and how the events resulted in 112 million media impressions and coverage in over 200 media articles, including top-tier outlets like Complex, Elite Daily and Mashable.
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Purposeful Experiential Marketing That Will Not Be "Forgotten"
Event Recaps March 5, 2019
Learn how the Illinois Council Against Handgun Violence partnered with FCB Chicago and did what all the headlines and news coverage on the gun violence epidemic couldn't: it stopped people in their tracks and motivated them to take action.
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