Event Recaps
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How a Direct Mail House Dives into Marketing Automation with a 58% Increase in Leads
Event Recaps April 25, 2019Explore how mailing.com chose to implement an onboarding program as well as a lead nurture program for their business and how they focused on intent-based messaging for the prospect.
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How Technology and Customer Focus Saved Our Email Channel
Event Recaps April 25, 2019Hilton, a 100-year-old global enterprise, turned around the performance of its email channel by being able to more finely target and personalize its vehicles while also realizing greater operational efficiencies.
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Making Shopping Easy in E-Commerce
Event Recaps April 25, 2019From a brand marketer’s view we discussed email-centric takeaways around compliance, campaign strategy, reputation, engagement, geolocation logistics, and more.
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Truth Revealed: Sort Through the Myths and Legends About Email Deliverability
Event Recaps April 25, 2019Join the postmaster from Verizon Media, Lili Crowley, as well as email and deliverability professionals from Sailthru, Marketo, SendGrid, and dotmailer who shined a light on the legends and the myths and will help you learn the real rules of the road to optimize for inbox deliverability.
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Waking Up Sleepy Subscribers: A Re-Engagement Case Study From Dell
Event Recaps April 25, 2019When Dell EMC discovered 70% of its marketable B2B contacts were inactive, the IT services company implemented a tailored strategy to either re-engage their inactive audience or simply and boldly let them go.
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Aligning Brand, Content, and Resource Strategies to Deliver Effective Demand Generation Campaigns
Event Recaps April 24, 2019Panduit shared insights on how it approaches demand generation from new product awareness through interest and conversion with a plan, test, measure, and learn approach and collaborative team dynamic.
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Email Around the World: From GDPR to CASL — A Global Compliance Bootcamp
Event Recaps April 24, 2019Learn about the key requirements from Europe to Canada to Asia, and how to navigate and comply with the multitude of international anti-spam and data protection laws and regulations.
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Marketing and AI: Lessons Learned from Developing Three Use Cases
Event Recaps April 24, 2019Learn from Grant Thornton's use of AI and be better prepared to integrate AI into your marketing strategy.
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Segmentation, Automation, and Personalization
Event Recaps April 24, 2019Email Optimization Shop shared an array of tips for capitalizing on the tools and techniques available to modern marketers.
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The Essentials of Email Deliverability
Event Recaps April 24, 2019Experienced email marketers drew on decades of experience to recommend critical steps toward optimizing email delivery.
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The Psychology of Email Response: How to Strategize, Design, and Deploy Messages That Engage and Deliver!
Event Recaps April 24, 2019In this workshop, we explored, from the strategic to the tactical, how psychology can be leveraged to maximize subscriber engagement and response, plus explain the right mindset for measuring whether your efforts are actually producing desired results and understanding why they are.
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An Inside Look at NVIDIA’s Digital Transformation
Event Recaps April 18, 2019NVIDIA has modernized its marketing organization with the power of data science, automation, and artificial intelligence.
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Brand Activation Legal Committee: April 2019
Event Recaps April 18, 2019In this presentation, learn what's happening on the federal and state consumer regulatory front, at the NAD, in the courts, and in California (i.e., CCPA)
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Hatching Creative at Cisco
Event Recaps April 18, 2019Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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How Adobe Creates Speed and Agility
Event Recaps April 18, 2019Adobe’s paid media and creative team shared how it is using data and technology to boost the business and reach prospective customers in ways that are automated and scalable.
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Humanizing Your Brand with Data Science and Technology
Event Recaps April 18, 2019Experts at Adobe Systems, Cisco, NVIDIA, Symantec, and the Oakland Athletics discussed how data science, experiential marketing, and personal storytelling can help connect consumers to brands in real ways, and engage them meaningfully through experiences and emotions.
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Symantec’s Guide to Performance Storytelling
Event Recaps April 18, 2019Symantec explained how to fully utilize and integrate performance storytelling within a strategy.
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The Future of Search: Voice and Visual
Event Recaps April 18, 2019Dan Golden, President and Chief Search Artist at Be Found Online, covered some of the big themes and changes facing the world of search marketing.
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The Oakland Athletics: Expanding a Fan Base with Segmentation
Event Recaps April 18, 2019The Oakland Athletics have used customer segmentation, digital marketing, and traditional marketing to help expand the team’s fan base.
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The Way Columbia Records Approaches Content Marketing
Event Recaps April 18, 2019By creating content true to the artists it represents, Columbia Records is able to create cultural moments that capture the attention of fans.
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