Event Recaps
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Eight Key Learnings about the Power of Love at Dunkin’
Event Recaps October 3, 2019The Dunkin’ brand has undergone a transformation in recent years, and CMO Tony Weisman shared eight key learnings gleaned along the way.
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Reviving Target’s Tar-jay Spirit
Event Recaps October 3, 2019Target’s laser-like focus on consumers, investments in stores, technology, private label brands, and fresh approaches to marketing all contributed to making Target one of today’s top retailers.
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Solving for Contradictions to Deliver Growth that Matters
Event Recaps October 3, 2019Google's Kirk Perry discussed how marketing can champion your organization through today’s disruption to deliver exponential growth.
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The Reawakening of Chipotle
Event Recaps October 3, 2019Chipotle turned around sales and public opinion of the brand by focusing on its commitment to being “for real.”
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Turning Purpose into Action with Experience Management
Event Recaps October 3, 2019Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.
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What’s New at Disney?
Event Recaps October 3, 2019Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.
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It’s About Time: How Consumers Connect with Content
Event Recaps October 2, 2019Jill Siegel, AVP of business intelligence at Xandr, shared original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiments on advertising, and how brands and marketers can tap into new consumption patterns to make their messages stand out.
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New Marketing Realities: The Intersection of Technology and Culture, Part 2
Event Recaps October 2, 2019A panel of marketing experts and academics shared their thoughts on culture, technology, and the rise of artificial intelligence.
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Constellation Brands: Not Matching Not Sorry- How Coordinating Content Resonates Across Consumer Touchpoints
Event Recaps September 27, 2019Constellation Brands’ mission is “Building Brands That People Love.” That mission has been translated into industry-leading growth through a strategic focus on leadership of the high-end category segment across Beer, Wine & Spirits, including iconic brands like Corona, Modelo, Robert Mondavi, and more. In this session, Sara Master will share a Corona Case Study which illustrates how multiple communication partners can come together to create an integrated message that resonates with the consumer at multiple touchpoints, breaking the “matching luggage” philosophy in favor of a coordinated approach.
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How Maker’s Mark Is Staying Relevant
Event Recaps September 27, 2019Maker’s Mark revealed how to create a successful, relevant, and fun brand experience.
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Let Me Tell You a Story...
Event Recaps September 27, 2019RXBAR shared insights and lessons learned regarding creating authentic and compelling content that is people-first and demographically targeted.
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Be a Winning Brand on the Field, Course, or Track
Event Recaps September 26, 2019Chicago Fire, UL, and Blue Moon shared insight into how they incorporate sports sponsorships into their marketing mixes.
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The New Age of Digital Storytelling
Event Recaps September 26, 2019At a meeting of ANA’s Social and Digital Committee, experts from Pandora, BIC, and IBM shared insights about creating emotional, authentic storytelling on digital platforms and how to keep consumers interested and engaged.
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Developing a New Retainer Model for an In-House Agency
Event Recaps September 25, 2019MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.
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From Creators to Coolers
Event Recaps September 25, 2019This panel explored the continued move away from "reach" to engagement found when harnessing the passion points of highly targeted niche-communities with authentic creative content.
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Gallant Problem-Slaying in the Wayside World of Sports
Event Recaps September 25, 2019To promote its new film Hobbs & Shaw during the NBA playoffs, Universal Pictures partnered with ESPN, a division of The Walt Disney Co., for a cross-platform content campaign starring NBA draft prospects R.J. Barrett and Zion Williamson.
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In-House Like an Intrapreneurial Start-Up
Event Recaps September 25, 2019There are so many facets of advertising that can fall under the term "in-house," including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.
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Influences.com: Capturing a Content Moment with a TikTok Star
Event Recaps September 25, 2019Influences CEO Ariadna Jacob and social-media personality Brittany Tomlinson gave insights and advice on how marketers may best utilize digital platforms such as Instagram and TikTok for branded content campaigns.
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Six Reasons Organizations Discontinue In-House Agencies
Event Recaps September 25, 2019Deloitte’s Green Dot Agency identified a number of ways that in-house agencies disappoint their organizations and its own approaches to ensuring that its contributions remain valuable.
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Three Challenges to Surmount on the Way to In-House Agency Success
Event Recaps September 25, 2019As it developed an in-house agency, Coldwell-Banker sought to foster an environment that made room for creativity while enforcing brand standards.
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