Event Recaps

How A Small Brand Dominated the Super Bowl Conversation
Event Recaps September 12, 2019
Join Avocados From Mexico’s Head of Digital Marketing for a dive into the digital and social experiences that have elevated the brand to trailblazer status in its category and beyond.
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How Data and Technology Can Keep Marketers Relevant
Event Recaps September 12, 2019
SAS Institute explained how marketing teams can and should use data and technology to make us more efficient while still maintaining authentic human connection.
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Media Case Study from JPMorgan Chase
Event Recaps September 12, 2019
JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.
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Three Tips for In-House Agencies
Event Recaps September 12, 2019
T-Mobile shared advice for in-house agencies.
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Three Tips for Talent Development
Event Recaps September 12, 2019
Microsoft offered marketers advice for what kind of talent they should be pursuing.
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Tips for Digital Media Efforts
Event Recaps September 12, 2019
Consumer packaged goods company RB offered advice for digital marketing.
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Uncovering the Inefficiencies with Programmatic Buying
Event Recaps September 12, 2019
Software company SAP discussed how it investigated the unsatisfactory performance of its programmatic media buys and the findings and solutions that resulted.
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From Insights to Marketing in a Nonprofit Environment
Event Recaps September 11, 2019
Seda Pazarbasi, VP of insights and analytics at the American Cancer Society, discussed how the nonprofit changed its messaging to increase donations.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Event Recaps September 11, 2019
Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.
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Privacy for America: An Update
Event Recaps September 11, 2019
Stu Ingis discussed how the industry has been working on developing legislative language and educating policymakers on Privacy for America, the industry’s major effort to push for federal privacy legislation.
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The Mandatory Disclosure Muddle and More
Event Recaps September 11, 2019
Dan Jaffe discussed ANA’s lawsuit against the Department of Health and Human Services regarding price disclosures in prescription drug ads, as well as developments in mandatory ad disclosure cases.
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Where the States Stand on Privacy
Event Recaps September 11, 2019
ANA’s Chris Oswald discussed what’s been going on in the states on the privacy issue.
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Advice for In-House Agencies
Event Recaps September 10, 2019
Best Buy, The Mayo Clinic, and McFadden Agency Consulting shared insights to help organizations guide the development and functioning of their in-house agencies.
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ANA Privacy Update
Event Recaps September 10, 2019
Privacy and data security are currently ANA’s number one government relations issue. ANA provided an update on the status of these issues and projection of likely further developments.
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Building an In-House Marketing Technology Stack
Event Recaps September 10, 2019
Direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
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How Coke Is Connecting Digitally with Its Offline Consumers
Event Recaps September 10, 2019
Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
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How Google and Discover Financial Services Measure for Growth
Event Recaps September 10, 2019
Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
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How to Build a Data Lake
Event Recaps September 10, 2019
Land O’Lakes realized the need for a data lake and knew it would be a big collaborative effort.
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Technology Elevates the Standard Experience
Event Recaps September 10, 2019
At the intersection of marketing and technology, magic can happen.
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The MRC Cross Media Standard — Completed, Now Moving to Implement
Event Recaps September 10, 2019
George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
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