Event Recaps

Learn how to take a more human approach to building brands even in your print efforts.

Todd Newman, VP of innovation at Keurig Dr Pepper, shared how the company fosters and boosts innovation.

Hilton launched a new ad campaign to promote the benefit of signing up for the Hilton Honors loyalty program and booking directly on Hilton.com.

Learn how to take a more human approach to building brands even in your print efforts.

Direct mail has been with us since before we were born. In this session, explore how brands are using data to ensure their creative and messaging engages their customers, what they are thinking as they develop their campaigns, what pitfalls they have experienced, and how they were able to adjust.

Chris Weldon, partner at Bonfire Labs, and Tom Magrino, Senior Manager of Brand and Creative at Salesforce.org, demonstrated how one brand has adopted techniques from documentary film and applied a Business to Human mindset.

gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

In this session, Jody Naragon from Kellogg and Steven Wales from Decideware will share the journey that Kellogg embarked on, over a year ago, to improve agency relationships and ultimately increase marketing effectiveness. Jody will discuss the internal change management, required communication planning, increased structure, and platform rollout that is driving increased transparency, improved agency/marketer communication, and helping to drive marketing strategy across the business.

The marketing landscape is changing by the day - or even by the minute. Marketing looks to have the flexibility to be relevant in the current marketplace. Procurement looks to provide the structure and processes that are best for the business and compliant. So how does procurement and marketing work together to win together? Our goal is ultimately the same. In this session Mark Hudson, cross-divisional marketing procurement at Walgreen Co., and Mercedes Ritchey, marketing operations director, U.S., at Walgreens Boots Alliance, will facilitate a discussion. Where is it working? Where are the gaps?

Learn how Mailchimp refreshed their brand identity to better serve their evolving product offering and underlying business.

Mower shared how business marketers can use organic social media to drive business outcomes.

LivePerson discussed how content marketing and sales enablement can join forces to create sticky narratives that take prospects on a journey from hesitant and complacent to excited and enthusiastic about transformative change.

As many brands have shifted their social approach (and social properties evolved their algorithms) to focus specifically on paid, awareness-driving activities, the opportunity to have real conversations with consumers is fading. In this session, Jim Beam will share how they leaned into Word of Mouth digital programming to drive buzz, conversation and engagement among fans to promote its summer cocktail, the #JimBeamHighball.

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in their stores, online at Kohls.com and on Kohl's mobile app. In this session, Kohl’s will share how they launched a digital takeover with a celebrity and mid-tier influencers to reveal their biggest new brand of 2019.

Ryan Berman, founder of Courageous Brands, shared a framework to help companies overcome the status quo and stand out from competitors through courage.

Jack in the Box shared how it enhance the speed, granularity, and actionability of its approach to data and analytics.

Target’s Data Sciences organization is working toward infusing a test-and-learn mindset throughout the enterprise.

Dorsey & Whitney LLP’s presentation included a federal regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD cases, TCPA updates, and CCPA privacy law developments.

After building a business case and determining the correct strategy, home appliance brand Electrolux brought its digital media in-house.

After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.