Event Recaps
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The New Age of Digital Storytelling
Event Recaps September 26, 2019At a meeting of ANA’s Social and Digital Committee, experts from Pandora, BIC, and IBM shared insights about creating emotional, authentic storytelling on digital platforms and how to keep consumers interested and engaged.
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Developing a New Retainer Model for an In-House Agency
Event Recaps September 25, 2019MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.
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From Creators to Coolers
Event Recaps September 25, 2019This panel explored the continued move away from "reach" to engagement found when harnessing the passion points of highly targeted niche-communities with authentic creative content.
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Gallant Problem-Slaying in the Wayside World of Sports
Event Recaps September 25, 2019To promote its new film Hobbs & Shaw during the NBA playoffs, Universal Pictures partnered with ESPN, a division of The Walt Disney Co., for a cross-platform content campaign starring NBA draft prospects R.J. Barrett and Zion Williamson.
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In-House Like an Intrapreneurial Start-Up
Event Recaps September 25, 2019There are so many facets of advertising that can fall under the term "in-house," including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.
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Influences.com: Capturing a Content Moment with a TikTok Star
Event Recaps September 25, 2019Influences CEO Ariadna Jacob and social-media personality Brittany Tomlinson gave insights and advice on how marketers may best utilize digital platforms such as Instagram and TikTok for branded content campaigns.
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Six Reasons Organizations Discontinue In-House Agencies
Event Recaps September 25, 2019Deloitte’s Green Dot Agency identified a number of ways that in-house agencies disappoint their organizations and its own approaches to ensuring that its contributions remain valuable.
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Three Challenges to Surmount on the Way to In-House Agency Success
Event Recaps September 25, 2019As it developed an in-house agency, Coldwell-Banker sought to foster an environment that made room for creativity while enforcing brand standards.
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Bright Horizons Family Solutions: Next-Level Personalization
Event Recaps September 24, 2019Kristy Cunningham, Chief Marketing Officer and Senior Vice President Strategic Growth at Bright Horizons Family Solutions, shared their approach to B2C, B2B, and B2E (client employees) communications.
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Dell: Evolving from "Supplier" to Roster Management
Event Recaps September 24, 2019Dell Technologies relies on its agency partners to successfully compete in the global marketplace and support its ambitious marketing goals. Learn how Dell’s Agency Strategy & Management team has established an engagement process by which the marketing organization can more easily access its supplier and partner information, which results in a more effective matching of partner resources with its marketing objectives. Discover how the agency management and procurement teams at Dell have partnered together to realize this vision, promote better use of agency resources, drive cost efficiencies, reduce onboarding, and manage its roster by a more organized joint-team approach.
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The Future of Marketing Leadership
Event Recaps September 24, 2019Paul Magill, Managing Director at Deloitte Consulting LLP, shared recent thinking about the approaches that can help marketing leaders align across the C-suite and demonstrate marketing effectiveness in an increasingly complex landscape.
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Domino’s: From Bad Pizza to Machine Learning
Event Recaps September 19, 2019Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.
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Establishing a Focus for Your In-House Agency
Event Recaps September 19, 2019The capabilities of in-house agencies are growing. Bayer’s team focuses on programmatic media, and Unilever’s full-service agency has a dedicated area for managing and engaging online communities.
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Evolving Consumer Expectations
Event Recaps September 19, 2019Colle McVoy discussed some of the forces reshaping consumers’ expectations and how brands can respond.
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From a Bad Buzz to a Better One: Volkswagen North America
Event Recaps September 19, 2019Marketers discussed how VW worked to rebound from the damage that its emissions scandal did to its brand.
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Opportunities in Audio Marketing
Event Recaps September 19, 2019Pandora and Whirlpool shared advice for capitalizing on the advantages of audio advertising.
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Sports Marketing: Some Examples from the Chicago Cubs
Event Recaps September 19, 2019The Chicago Cubs described their approaches for creating young, new fans.
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Starbucks Nitro Cold Brew Case Study
Event Recaps September 19, 2019The agency Big Spaceship discussed three different marketing approaches that it undertook to support Starbucks’ new Nitro Cold Brew product.
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Shifting Marketing Priorities in Pursuit of Brand Awareness
Event Recaps September 18, 2019At an ANA Brand Management Committee meeting, representatives from CION Investments and Conning discussed how each financial organization shifted its marketing priorities and efforts to drive brand awareness.
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The Disruption of Direct-to-Consumer Brands
Event Recaps September 18, 2019Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
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