Event Recaps
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The Social Movement Driving Brand Awareness
Event Recaps September 10, 2019At a meeting of ANA’s Social and Digital Committee, experts from the American Cancer Society, Vanity Fair Napkins, and Edible Arrangements shared insights about creating and managing partnerships, influencers, and a social media community to keep consumers interested and engaged.
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Building Trust and Speed Through In-Sourced Measurement Solutions
Event Recaps September 9, 2019Georgia-Pacific Consumer Products shared its experiences building in-house analytics and measurement capabilities, from creating a shared vision to building a team, all of which resulted in increased trust and speed in measurement outcomes.
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How Addressable TV Is Driving Business Outcomes for Brands Today
Event Recaps September 9, 2019TV is no longer exclusively a broadcast medium thanks to addressable TV.
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Use Unified Measurement to Stop Guessing and Get Growing
Event Recaps September 9, 2019Marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
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Leveraging Relationships to Better Reach Customers
Event Recaps September 4, 2019At an ANA Relationship Marketing Committee meeting, representatives from Sundial Brands, Popsicle, and Spartan discussed how user-generated content, an influential celebrity, and a strong sense of community can all be leveraged to better reach customers.
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Are You Paying Attention to Your Google Analytics?
Event Recaps August 28, 2019In this session, the presenters dove deeper into the data and measurement tools that Google has to offer that can help us understand attribution, paths to conversion, and the how the behavior of your audience can inform channel and messaging choices.
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Attribution Techniques for Fundraising
Event Recaps August 28, 2019PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
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Beyond Buzzwords: How Data Science Can Attract New Audiences
Event Recaps August 28, 2019In this session, NRDC shared how the organization is leveraging analytics to develop a data-driven outreach and engagement strategy.
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Diversify to Win: Balancing One Time and Monthly Giving
Event Recaps August 28, 2019Balancing one time and monthly giving strategies can be challenging as it often requires vigilance in balancing immediate and future outcomes. However, committing to investments in both programs will ultimately have the greatest long-term payoff for the organization.
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Does Your DM Need a Stick of Dynamite or a Kick in the Ask?
Event Recaps August 28, 2019A lot of newer organizations have their start-up and roots primarily in the digital space. Is there room for mail in their marketing program? And what should be the decision points that define parameters around your direct mail program?
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Gen X — The Forgotten Generation
Event Recaps August 28, 2019In the next 30 years, we will experience the biggest transfer of wealth from one generation to another — estimates range between $30-48 trillion dollars will be handed down to the generation that grew up on Sesame Street and saw the wall come down. Will you be ready?
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How to Get Sustainers Committed for the Long Haul
Event Recaps August 28, 2019At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.
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Is 2019 Too Late to Start a Direct Mail Program?
Event Recaps August 28, 2019A lot of newer organizations have their start-up and roots primarily in the digital space. Is there room for mail in their marketing program? And what should be the decision points that define parameters around your direct mail program?
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Making the Most of the Break-Up — How to Win Back Sustainers
Event Recaps August 28, 2019We looked at examples of sustainer programs that have set-up warning mechanisms to get ahead of attrition and have processes in place to win sustainers back.
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Maximizing Supporter Value Through Advanced Analytics
Event Recaps August 28, 2019Join Sierra Club and MarkeTeam to discover how Sierra Club utilizes data mining and long-term value (LTV) analyses to make strategic investment decisions that allow the organization to diversify its donor pool, grow its sustainer program, and better target its large activist file for conversion.
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Organizational Transformation: A Nonprofit Case Study
Event Recaps August 28, 2019The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.
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Peer-to-Peer Fundraisers: How to Maximize That Free Money
Event Recaps August 28, 2019In this session, learn from the experts at Anne Lewis Strategies and the USO about how some of the most successful nonprofits are leaning in and seizing this opportunity to maximize results — and how to bring skeptical teams from wary to wowed.
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Retaining Your Sustaining Donors
Event Recaps August 28, 2019Organizations showed how they are collecting retention data and using it to manage their fundraisers, change the donor experience, and get massive improvement in retention.
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Testing for Impact
Event Recaps August 28, 2019Tired of testing month after month with little to show for it? Looking to increase your bottom line impact and save costs? In this session, hear from organizations who are bucking the trend on testing by favoring smart testing over testing for testing’s sake.
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This Is How Direct Mail and Digital Can Really Play Together!
Event Recaps August 28, 2019In this session, presenters talked about the clear proof points your teams need to make investment changes, look at your file differently, and get online and offline channels working together to achieve shared goals.
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