Event Recaps

Brand Activation Legal Webinar: October 2019
Event Recaps October 8, 2019
In this webinar, Elizabeth Jin of Coca-Cola, presented on the health and wellness topic of burnout.
view
YouTube Advice from Purple
Event Recaps October 8, 2019
The mattress-maker Purple offered tips to marketers for optimizing their use of video.
view
Building a Brand: When Tech and Lifestyle Collide
Event Recaps October 5, 2019
Eric Edge, SVP of marketing and communications at Postmates, shared how Postmates uses brand building as a way to differentiate itself.
view
Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps October 5, 2019
Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
view
Leveraging Culture, Creativity, and Courage for Transformation and Growth
Event Recaps October 5, 2019
Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
view
Reinventing the Marketing Playbook
Event Recaps October 5, 2019
Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
view
A Futurist Prepares for the Future
Event Recaps October 4, 2019
Ford offered advice for forecasting and preparing for the future.
view
Chobani: Building an In-House Agency from Scratch
Event Recaps October 4, 2019
Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
view
Driving Business Results Through the Power of Music
Event Recaps October 4, 2019
Co-marketing campaigns with the music industry, including with major labels and individual artists and music channels such as Apple Music and SiriusXM, have helped Fiat Chrysler Automotive build enduring automotive brands.
view
Four Pillars for Growth
Event Recaps October 4, 2019
Joseph Jaffe invited marketers to reflect on the precarious existences of corporations and to consider four principles that could strengthen their positions.
view
Gary Vee on the Current State of Consumer Behavior
Event Recaps October 4, 2019
According to Gary Vaynerchuk, chairman of VaynerX, the only way to achieve growth is to be relevant to consumers.
view
How Humanizing a Brand Can Change the Game
Event Recaps October 4, 2019
Anheuser-Busch, the largest brewer in the world, is changing everything with one mission: to place people at the center of everything it does.
view
How to Let Go of Control
Event Recaps October 4, 2019
Dana Anderson, chief transformation officer at MediaLink, explored the benefits of letting go of control.
view
How to Remain Relevant in Transformational Times
Event Recaps October 4, 2019
Rishad Tobaccowala of Publicis Groupe shared three observations on the nature of the future for business and five recommendations for preparing for it.
view
Human Experiences Fuel Growth
Event Recaps October 4, 2019
Deloitte Digital created a framework to quantify and elevate the value of human experience.
view
Rediscovering the Sports-Bar Experience
Event Recaps October 4, 2019
Buffalo Wild Wings sought to eschew the tameness of a casual dining environment in favor of an ambiance that allowed patrons to “run wild with the herd.”
view
State of Media 2020 and the Trends to Watch
Event Recaps October 4, 2019
The Hershey Co. addressed the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.
view
The Reinvention of Brand-Building
Event Recaps October 4, 2019
P&G shared how it has established agility as a key growth driver.
view
Wow, No Cow: Bringing Oatly to the U.S.
Event Recaps October 4, 2019
Since its arrival in the U.S. in 2017, Swedish oatmilk brand Oatly has made a name for itself by bucking marketing norms and best practices and instead focusing on creating a personal connection with its customers.
view
Ally's CMO Shared Tips on How to Take Risks
Event Recaps October 3, 2019
Ally CMO Andrea Brimmer shared ways the brand stays relevant and disruptive.
view