Event Recaps
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Xandr: A Media Case Study
Event Recaps May 2, 2019Xandr discussed some of the challenges marketers face today and best practices on how to reach customers effectively.
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Bringing America’s Beloved Cinnamon Rolls to Your Doorstep
Event Recaps May 1, 2019Megan Greene, director of marketing at Cinnabon, discussed how Cinnabon expanded its business through e-commerce.
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Diversifying the Supplier Ecosystem
Event Recaps May 1, 2019Supplier diversity strategies encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Moe’s CTO: Chief Taco Officer
Event Recaps May 1, 2019Lindsay Haynes, PR manager at Moe’s Southwest Grill, shared how the creation of a Chief Taco Officer “position” reinvigorated the brand.
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Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference
Event Recaps May 1, 2019To close out the 2019 ANA Advertising Financial Management Conference, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.
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Sold Out! How Carvel’s Iconic Ice Cream Cakes Turned into One of the Top 10 Ranked Beers in 2018
Event Recaps May 1, 2019Nicole DuBose, senior director of marketing at Carvel, discussed how Carvel reinvented an older brand through a unique partnership.
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The Amazing Heart Race
Event Recaps May 1, 2019Krystal Ritter, experiential marketing manager, and Bree Rizzo, senior manager of field marketing, both at GuideWell Connect, discussed how Florida Blue used a title sponsorship to promote heart health and reach a target demographic.
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The Rise of the Internal Agency at Revlon
Event Recaps May 1, 2019After creating a Digital Center of Excellence, Revlon underwent a year-long process to build an internal agency from scratch.
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Advancements in Marketing Procurement at Microsoft
Event Recaps April 30, 2019Microsoft is continuously working toward modernizing its procurement organization.
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An Optimized Approach to Implementing Production Trends
Event Recaps April 30, 2019Constellation Brands streamlined its production workflow to maximize the relationships between its procurement and marketing divisions and with its agency partners.
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Dell: Evolving from “Supplier” to Roster Management
Event Recaps April 30, 2019Learn how Dell’s Agency Strategy and Management team has established an engagement process by which the marketing organization can more easily access its supplier and partner information, which results in a more effective matching of partner resources with its marketing objectives.
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Fostering Partnerships Between Agencies, Clients, and Procurement
Event Recaps April 30, 2019Representatives of agencies, clients, and procurement offered tips for productive collaboration.
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How Boeing Optimizes Its In-House Creative Investment
Event Recaps April 30, 2019Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.
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Poly: Digital & Social Case Study
Event Recaps April 30, 2019Poly is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner's services. Their headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace. In this session, Poly will share insights on recent digital campaigns and the data-based strategies that made them successful.
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Procurement for Social Good
Event Recaps April 30, 2019Johnson & Johnson’s procurement organization is committed to using its spending power to make a positive impact on communities around the world.
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See's Candies: Influencer Marketing Case Study
Event Recaps April 30, 2019Delivering delicious candies since 1921, See's Candies happily continues to make candy the Mary See's way, using only the finest ingredients. Their American-made delicious chocolates and treats are crafted in their own candy kitchens. From decadent truffles and chocolate-covered nuts to lollypops and crunchy Peanut Brittle, it's quality you can taste in every piece. Headquartered in sunny California, they have over 240 retail shops across the country and an online shop that serves See's fans around the world. In this session, See's Candies will share insights around bringing the classic See's brand to new generations using influencer marketing to build a community of See's Candies partners.
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SOW: The Prenup for a Successful Relationship
Event Recaps April 30, 2019In this session, the magic of SOW generation, negotiation, and management were discussed, and you'll learn how to make SOWs the secret sauce of a successful relationship.
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The Basics of Navigating the Explosive Media Universe
Event Recaps April 30, 2019Active International explored ways brands can successfully navigate the increasingly fragmented media landscape.
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The Experience of the Experience Agency
Event Recaps April 30, 2019Accenture Interactive helps clients transform their businesses to deliver intentionally designed and wholly integrated customer experiences.
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The Mandate for Change
Event Recaps April 30, 2019Tom Morton, chief U.S. strategy officer at R/GA, explored the three mandates for change that all modern brands must navigate and provided real-world case studies of those successfully making the shift.
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