Event Recaps

Are You a Courageous Brand?
Event Recaps October 18, 2019
Ryan Berman, founder of Courageous Brands, shared a framework to help companies overcome the status quo and stand out from competitors through courage.
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How Jack in the Box Improved its Data and Analytics Approach
Event Recaps October 18, 2019
Jack in the Box shared how it enhance the speed, granularity, and actionability of its approach to data and analytics.
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Target Adopts a Test-and-Learn Culture
Event Recaps October 18, 2019
Target’s Data Sciences organization is working toward infusing a test-and-learn mindset throughout the enterprise.
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Brand Activation Legal Committee: October 2019
Event Recaps October 17, 2019
Dorsey & Whitney LLP’s presentation included a federal regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD cases, TCPA updates, and CCPA privacy law developments.
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Building a Case for In-House Media at Electrolux
Event Recaps October 16, 2019
After building a business case and determining the correct strategy, home appliance brand Electrolux brought its digital media in-house.
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Driving Digital Transformation at Spark44
Event Recaps October 16, 2019
After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.
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Managing the Business of Bringing Work In-House at Bank of America
Event Recaps October 16, 2019
Bank of America’s in-house agency, known as Enterprise Creative Solutions, uses a business model that aligns with the company’s overall purpose and brand strategy.
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Operating an In-House Agency at The Home Depot
Event Recaps October 16, 2019
The Home Depot established a hybrid in-house agency model that allows flexibility between internal stakeholders and external partners.
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The CBD Marketing Minefield
Event Recaps October 16, 2019
Cori Goldberg, a Partner at Reed Smith, presented an overview of current federal (FDA, USDA) and state regulations for CBD and CBD products and what that means for businesses.
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ANA Trust Summit Town Hall
Event Recaps October 15, 2019
A panel of experts suggested short- and long-term measures that can be taken in the advertising ecosystem to address the deficits of trust that exist between the parties involved in media buying and selling.
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Building Trust and Transparency in Data
Event Recaps October 15, 2019
Dave Morgan of Simulmedia shared his thoughts on the causes of ad fraud and opacity in the advertising industry as well as some steps that can be taken to combat the trends.
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Disruption Is the True Framework for Innovation
Event Recaps October 15, 2019
City of Hope, Topgolf, Club Pilates, Roku, Fullscreen, and pocket.watch shared insights on how to innovate and experiment.
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Fraud in The Digital Advertising Ecosystem
Event Recaps October 15, 2019
A panel of experts shared insights on the threat that ad fraud poses to advertisers and how to mitigate it.
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Issues That Contribute to the Breakdown of Trust
Event Recaps October 15, 2019
Learn more about the Trust Consortium, a brief survey that was conducted asking ANA members how various issues contribute to the breakdown of trust in advertising ecosystem.
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The Pursuit of a Clean Supply of Media
Event Recaps October 15, 2019
A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.
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Trust in Production Management
Event Recaps October 15, 2019
Industry experts shared their thoughts on how to promote trust between brands and agencies.
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Using Log Data to Achieve Transparency in Programmatic Media Buying
Event Recaps October 15, 2019
A panel discussed steps that programmatic media buyers can take to develop more informed strategies by capitalizing on log data.
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A+E Networks' TV Attribution Study Results
Event Recaps October 10, 2019
A+E Networks has seen terrific momentum around our PRECISION & PERFORMANCE units since we announced outcome-based guarantees. To ensure that we can keep up with marketplace demands, we are thrilled to share recent insights from completed campaigns that we believe will help marketers grow their business.
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How One Brand Maximized ROI & Delivered C-Level Insights with Attribution
Event Recaps October 10, 2019
During the 3-month tax season, TaxSlayer’s marketing team is tasked with delivering results in a short period of time. In this session, learn how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.
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New York Life Insurance Company Improving Marketing Results with A/B Testing
Event Recaps October 10, 2019
A/B testing is a must for determining the highest-performing creative content and improving digital marketing campaign results. Join James Horner, Senior Engagement Marketing Manager at New York Life to learn effective strategies for A/B testing with different marketing tactics that you can take back to the office today.
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