Event Recaps

Real-Time Marketing 101
Event Recaps November 4, 2019
A panel of law experts discussed the intersection of real-time marketing and social media.
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Sports Marketing: League Player and Team Issues, Ambush Marketing, and Morals Clauses
Event Recaps November 4, 2019
This session covered the sports marketing areas of right of publicity, ambush marketing, the Olympics, and morals clauses.
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Technology in Marketing: Avoiding the Pitfalls of Biometrics and Related Technologies
Event Recaps November 4, 2019
Leading privacy and technology professionals discussed the rapidly changing technology landscape, including essential compliance considerations when using biometrics (facial scans, videos, fingerprints, voice recognition), AI, VR and AR, and integrated “smart” devices.
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The Maze of the Gambling, Gaming, Sports Betting, and Fantasy Sports Intersections
Event Recaps November 4, 2019
Learn more about the legal and regulatory structure of gambling in this presentation.
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The Rise in ADA Accessibility Problems
Event Recaps November 4, 2019
This session covered how the Americans with Disabilities Act is impacting businesses that interact with customers online and how companies can mitigate risk by creating inclusive web, mobile, and product experiences through digital accessibility testing.
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Third Party Rights
Event Recaps November 4, 2019
In this session, industry experts discussed third party rights and sponsorships, talent considerations, and content monetization.
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Unanticipated Trademark Copyright and IP Problems in Advertising
Event Recaps November 4, 2019
This session provided an overview of IP issues arising in advertising and marketing campaigns.
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What Your Marketing Executives Need to Know to Minimize Advertising Challenges
Event Recaps November 4, 2019
In this session, learn more about the most commonly mistaken assumptions and internal practices that get those who design advertising and marketing claims into trouble with regulators, courts, and competitors.
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Content with Purpose: Panera Bread’s Food Interrupted
Event Recaps October 30, 2019
Panera Bread discussed a content series that it created to promote positive change in the food system.
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Designing for "Client-Centricity": the Story of Edward Jones’s App
Event Recaps October 30, 2019
Edward Jones described the process it used to develop an app that catered to the needs of its financial services clients.
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Keeping a 50-Year-Old Toy Brand Relevant with Influencers
Event Recaps October 30, 2019
Hot Wheels shared lessons learned in the course of its work with influencers.
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OREO and 7-Eleven Product Launch Partnership
Event Recaps October 30, 2019
To help promote a slate of OREO products at 7-Elevens, Mondelēz created a new beverage for the convenience store chain: the OREO Mint Hot Chocolate.
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Tips for Direct-to-Consumer Marketing from ScottsMiracle-Gro
Event Recaps October 30, 2019
ScottsMiracle-Gro shared advice for direct-to-consumer marketing, including tips for improving the performance of one channel through the lessons learned on others.
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Using Data to Inform Consumer Journeys
Event Recaps October 30, 2019
All marketers need to produce clear, easy-to-understand data representations of complex advanced analytics for senior marketing leadership interpretation. Experts shared tips to help guide presentations.
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Accelerating New Brands Through E-Commerce
Event Recaps October 29, 2019
Hear from Oars & Alps co-founder and CEO Laura Cox on how this brand disrupted the wellness space with their innovative product line up targeted toward men and a relentless approach to natural skincare ingredients.
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For CPG, Small Innovations Are the Big Idea
Event Recaps October 29, 2019
This presentation showed examples of what CPG brands are doing to innovate and remain relevant, while also keeping the consumer/shopper at the center.
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Media Leadership in Technology, and Digital Marketing
Event Recaps October 29, 2019
At an ANA Media Leadership Committee meeting, representatives discussed how CTV affects advertising, combining marketing and advertising technologies, and how the California Consumer Protection Act will affect digital marketing.
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Preliminary Research on TV Advertising in a Connected World
Event Recaps October 29, 2019
Innovid and the ANA partnered on a research endeavor aimed at a deeper understanding of how CTV complements linear TV and uncovered key areas of importance for the emerging advertising vehicle.
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Retail Reimagined
Event Recaps October 29, 2019
While many articles are headlined that “Retail is dead,” this presentation showed why it is simply being “Reimagined” with a number of tools and brand strategies that will help all companies transform into direct-to-consumer platforms.
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The CCPA and Digital Advertising
Event Recaps October 29, 2019
The CCPA has had a significant impact on the digital advertising landscape. The privacy law grants new rights to California consumers, including the right to when consumer information can be collected, the right to deletion, and the limited right to sue if personal information is breached.
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