Event Recaps
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Tribeca Enterprises Elevates Branded Content
Event Recaps November 19, 2019Tribeca Enterprises is working with brands to empower diverse talent in the film industry.
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Five Tips to Elevate Marketing Team Performance
Event Recaps November 15, 2019Freshly CMO Mayur Gupta offered marketers five recommendations for elevating the performance of their teams.
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How Spotify Uses AI
Event Recaps November 15, 2019Spotify explained how it is using AI to develop more accurate music recommendations for users.
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Path to Lifetime Value
Event Recaps November 15, 2019IBM described its approach to using customer journey maps to maximize lifetime value.
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Think Outside the Brand
Event Recaps November 15, 2019PepsiCo described some of its marketing efforts around cultural moments that included the Super Bowl, summer, fall football, and the holidays.
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Binary Retail Experience Design: How Visionary Brands Are Driving Growth
Event Recaps November 14, 2019The session explored and showcased the seamless coupling of digital and physical brand experiences, purposefully designed to accelerate transaction and build sustained brand connections. We call this phenomenon “Binary Retail Experience Design.”
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Content Marketing Tips to Increase Brand Love and Purpose
Event Recaps November 14, 2019Experts shared success stories in content marketing, branded experiences, and digital marketing.
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Experiential at Equinox
Event Recaps November 14, 2019Equinox described its approach to experiential activations and how it is turning them into a revenue-generating component of its partnership team.
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Identifying Engaging Sponsorship Content Without Wasting Budget
Event Recaps November 14, 2019Hookit described its approach to calculating the value of sponsorship content to optimize decision-making.
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The Public Theater Approach to Partnerships
Event Recaps November 14, 2019The Public Theater, one of the nation's first nonprofit theaters, continues the work of its visionary founder Joe Papp as a civic institution engaging with some of the most important ideas and social issues of today through programming that includes one of New York City's most sought-after summer traditions - Free Shakespeare in the Park. In this session, learn about The Public's strategy around bespoke experiences with partners like Adobe and American Express among others.
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2019 ABM Trends Report
Event Recaps November 13, 2019Get a first look at the 2019 ABM Trends Report, which pulls together key things learned and outlines proven methods that can have an immediate impact to your business.
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A Super Bowl Case Study from Pringles
Event Recaps November 13, 2019The first Super Bowl commercial from Pringles aired in February 2018. The creative concept invited snackers to create their own unique flavor combinations by stacking chips. The TV commercial was supported by integrated messaging before and after the big game.
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Digital & Print: Dispelling the Myths - Embracing the Truth
Event Recaps November 13, 2019Marketing channel evaluation and selection has never been easy. It is even more complicated in today’s environment with the plethora of digital options that are now available to go along with traditional advertising and direct marketing vehicles. So what do you choose? Which do you eliminate? It doesn’t have to be an “either – or” choice. Digital and print has proven to be a DYNAMIC DUO for many successful advertisers. American Litho and the U.S. Postal Service team up to show you why combining print and digital makes sense. They will provide a compelling case study of a business that has found great success using this combination.
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How Brands Use Augmented Reality to Drive Experiences
Event Recaps November 13, 2019At an ANA Brand Activation Technology Committee meeting, representatives from brands and agencies shared how they use augmented reality to better personalize consumer experiences.
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Together We Chili’s
Event Recaps November 13, 2019A rebrand helped Chili’s turn around its sales and ignite internal enthusiasm for the restaurant.
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Creating Digital Experiences That Power Personalization and Drive Business
Event Recaps November 12, 2019This presentation focused on how service-based companies with sensitive customer intelligence can identify transformation opportunities, even amid a predominantly legacy culture.
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IFC: "Always On, Slightly Off" on Social Media
Event Recaps November 12, 2019Comedy TV channel IFC uses social media to capitalize on fans’ love of its offbeat programming with help from digital agency GLOW.
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Know Your Audience, Know Your Opportunity: The New Role of Marketing in a Customer-Centric World
Event Recaps November 12, 2019Winterberry Group’s Jonathan Margulies explained how evolving market conditions are presenting new opportunities for marketers to address the key business challenges facing their organizations.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Event Recaps November 8, 2019The Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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Ford Increases Relevance Among African-American Women
Event Recaps November 8, 2019Ford gave examples of how it connects with multicultural customer segments, especially African-American women.
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