Event Recaps

How Chevron Launched a Digital Asset Management Tool
Event Recaps November 21, 2019
Chevron offered an in-depth look at its robust digital asset management tool and the team that runs it.
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How Influencer Marketing Actually Works
Event Recaps November 21, 2019
Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.
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How to Build a World-Class Influencer Marketing Program
Event Recaps November 21, 2019
A business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.
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How Volvo Approaches Influencer Marketing
Event Recaps November 21, 2019
Volvo shared the tactical components of its influencer marketing strategy.
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Innovation with Influencers
Event Recaps November 21, 2019
Liquid-Plumr explained how to work with influencers to create original content that engages consumers.
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Insider Influencer Marketing at Mondelēz International
Event Recaps November 21, 2019
Yolanda Angulo, director of customer marketing, and Kelly Amatangelo, senior manager of social media, both at Mondelēz International, shared how the various Mondelēz brands identify social influencers for partnerships.
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JetBlue Humanized Its Brand by Using Influencers
Event Recaps November 21, 2019
JetBlue’s VP of marketing, Elizabeth Windram, discussed how the airline has become known for its culture and commitment to service, and has leveraged social influencers across multiple lines of business to reach new target audiences and spark awareness, engagement, and airline travel.
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Rebranding When Your Startup Goes Global
Event Recaps November 21, 2019
As part of its expansion into the global market and a rebranding initiative, car share startup Getaround launched a new campaign.
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Event Recaps November 20, 2019
An eMarketer senior analyst explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Event Recaps November 20, 2019
In this session, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Creating Experiential Activations with Immersive HBO Narratives
Event Recaps November 20, 2019
Trevor Guthrie, co-founder of Giant Spoon, shared what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like.
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Establishing Consumer Values to Determine Brand Identity
Event Recaps November 20, 2019
At the ANA’s Brand Management Committee Meeting in November 2019, experts from the United Nations and A+E shared tips and tricks on how to create noteworthy and powerful brands.
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Influencing Travel with Oneika Raymond
Event Recaps November 20, 2019
Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Event Recaps November 20, 2019
At the 2019 ANA National Influencer Marketing Conference, Kroll, a corporate investigations and risk consulting firm based in New York City, used real-world examples to show the range of influencer risks that brands face.
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More Than 20 Years of Sports, Entertainment, and More
Event Recaps November 20, 2019
The Nashville Predators/Bridgestone Arena team, along with other Nashville entertainment professionals, shared their expertise in creating powerful memories through innovative experiences.
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My Marilyn Moment
Event Recaps November 20, 2019
Sexy Hair shared a one-day branded experience that delivered big results, during which it recreated an iconic Marilyn Monroe moment.
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The Story of Nashville
Event Recaps November 20, 2019
Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.
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United Nations Branding and Communications Campaign
Event Recaps November 20, 2019
In this session, Peter Dawkins will explain the brand values of the UN and how it has developed a visual identity as part of this brand, particularly in the digital space. He will also describe the UN’s approach to communications campaigns, with a focus on the Sustainable Development Goals and Climate Action.
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Women Are Ambitious
Event Recaps November 20, 2019
At the ANA’s Brand Management Committee Meeting in November 2019, the Tory Burch Foundation shared tips and tricks on how to create a deep connection to consumers through its mission.
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Best Practices in "Going Green" from Major Brands
Event Recaps November 19, 2019
EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
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