Event Recaps
-
Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Event Recaps November 5, 2019A panel of legal experts discussed the ins and outs of direct-to-consumer sales.
view -
State and Local AG Enforcement
Event Recaps November 5, 2019In this session, learn about trends in state and local law enforcement regarding consumer protection.
view -
Technology in Marketing and Advertising: This Year, It’s Personal
Event Recaps November 5, 2019The increasing intersection of advertising, marketing, and technology continues to fuel new ways for companies to engage with consumers. Presenters in this session shared real-world examples of key industry trends, challenges, opportunities, and things to come.
view -
“Natural” Advertising Claims: Lessons from Developments in Consumer Class Actions
Event Recaps November 4, 2019This session presented an update on “natural” claim litigation in consumer class actions, with a focus on the ways in which courts and the plaintiffs’ bar treat “natural” claims on personal care products and food and beverages differently.
view -
Antitrust Issues in Digital Advertising
Event Recaps November 4, 2019This panel of antitrust and advertising experts explored digital advertising disruption and provided guidance for both advertisers and their online partners.
view -
Basics of Promotion, Sweepstakes, Contests, and Gaming
Event Recaps November 4, 2019This session provided an introduction to sweepstakes and skill contests, and the key terms you will need to best understand the rest of the conference.
view -
California Proposition 65: Made in U.S.A. and Other Packaging and Labeling Conundrums!
Event Recaps November 4, 2019In this session, industry experts took a deep dive into issues surrounding California's Proposition 65.
view -
Cavalier Marketers and the Law: Advice for In-House Counsel
Event Recaps November 4, 2019A panel of experts offered advice to in-house counsel for how to deal with marketers whose efforts might pose legal risks to the organization.
view -
Crisis Management: #Metoo/Data and Other Areas
Event Recaps November 4, 2019In this session, learn how brands have managed various crises.
view -
Cross-Device Linking and the IOT
Event Recaps November 4, 2019Industry experts explored the rise of the Internet of Things and the consumer experience in a privacy-first world.
view -
Data Collection, Use, and Marketing: Targeting/Retargeting and Behavioral Control
Event Recaps November 4, 2019In this session, learn more about the history of ad tech and self-regulation in the U.S.
view -
Ethics for Lawyers
Event Recaps November 4, 2019Professor Jack P. Sahl discussed issues related to establishing the lawyer-client relationship with a music group.
view -
Food Marketing Claims
Event Recaps November 4, 2019In this session, get an update on food marketing claims including class actions, menu labeling, and allergen disclosures.
view -
Hot Issues in Canadian Marketing, Advertising, and Privacy
Event Recaps November 4, 2019In this session, industry experts discussed prominent issues from Canada including enforcement priorities, self-regulation, and cannabis.
view -
Licensing and Distribution Agreements
Event Recaps November 4, 2019In this session, learn about licensed content vs. produced content, content distribution, and common clauses.
view -
Navigating the Murky Waters of Ad Tech
Event Recaps November 4, 2019In this session, learn more about ad tech, programmatic transactions, and real-time bidding.
view -
Negotiating Celebrity Contracts
Event Recaps November 4, 2019Industry experts discussed trends in celebrity endorsements.
view -
Original Content Is King
Event Recaps November 4, 2019Learn about key issues in original content development and production from panelists across the industry.
view -
Pitfalls and Problems in User-Generated Content Across Multiple Platforms
Event Recaps November 4, 2019In this session, industry experts discussed guidelines for user-generated content and common problems brands have faced in this area.
view -
Privacy for America: A Bold New Paradigm for a National Law
Event Recaps November 4, 2019In this session, presenters discussed the changing expectations of consumers, businesses, and policymakers around data collection and use.
view