Event Recaps

Price and Sales Advertising: Case Studies and Workshop
Event Recaps November 10, 2020
This session will cover recent enforcements and actions in the areas of sale and price advertising and best practices for compliance and risk mitigation.
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Real-Time Marketing
Event Recaps November 10, 2020
This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
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Regulated Industries: Alcohol and CBD Marketing Issues
Event Recaps November 10, 2020
This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
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What’s Truly IRL? A Conversation About Virtual Influencers
Event Recaps November 10, 2020
Senior digital marketing manager from Avocados From Mexico Jorge Almeida discussed virtual influencers and how they can be used to tell brand stories.
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Creativity As A Source of Competitive Advantage
Event Recaps November 6, 2020
Fernando Machado, global chief marketing officer at Restaurant Brands International, discussed the evolution of the Chief Marketing Officer (CMO) in organizations.
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Develop Innovation and KPIs to Solve Consumer Challenges
Event Recaps November 6, 2020
Emily Culp, CEO of Cover FX Skincare, talked about how her company used creative solutions and insights to address the challenges of the COVID-19 pandemic.
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It’s Not Business, It’s Personal
Event Recaps November 6, 2020
Ann Mukherjee, Chairman and CEO, North America of Pernod Ricard North America, shared her thoughts on the future of marketing.
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The Importance of Team Agility in Uncertain Times
Event Recaps November 6, 2020
Karen Wish, vice president and CMO of Mount Sinai Health System, discussed the importance of team agility during the COVID-19 pandemic.
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91 Virtual B2B Events Powered by ABM — What We've Learned
Event Recaps November 5, 2020
As founder of Business Development Institute (BDI), an ABM (account-based marketing) event marketing agency specializing in producing data-driven prospect roadshows for B2B companies, Steve Etzler shared key takeaways from 91 virtual events BDI produced for clients since March 2020.
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CHANGE CREATES CHOICE
Event Recaps November 5, 2020
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CHANGE CREATES CHOICE
Event Recaps November 5, 2020
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Collaborate or Forever Remain in the Silo
Event Recaps November 5, 2020
Matt Ryan, senior director of donor experience quality and operations at ALSAC/St. Jude Children's Research Hospital shared insights about the ins and outs along with the dos and don'ts of true data-driven omnichannel direct marketing.
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CREATING FROM THE INSIDE OUT
Event Recaps November 5, 2020
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How IBM Rethought Think Gov
Event Recaps November 5, 2020
Adrienne Hunter, VP of marketing, U.S. federal and public markets, at IBM, and Ish Benhalim, senior director of content creation at George P. Johnson, discussed how IBM pulled off a benchmark event in a limited amount of time.
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How to Nail Virtual Events: A Conversation with a Xerox Top Marketer
Event Recaps November 5, 2020
Chris Schmicker, Xerox’s VP Global Brand & Strategy, spoke with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit.
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Lessons Learned from Going Virtual
Event Recaps November 5, 2020
Kerri Vogel, VP for global campaigns at Ellucian, and Minaz Tejani, client services director at Twogether, discussed how Ellucian transitioned a major in-person event to a virtual experience.
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Navigating the Winds of Change: Virtual Events at Deloitte
Event Recaps November 5, 2020
Fleming Longino, experiential event producer at Deloitte, shared tips for moving in-person events online.
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Advertising and the Courts
Event Recaps November 4, 2020
A veteran lawyer offered an overview of case law relating to commercial speech jurisprudence while also reviewing a number of other legal issues relevant to marketers.
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Developments in Self-Regulation at the National Advertising Division
Event Recaps November 4, 2020
Lawyers from Reed Smith discussed some new processes that have been established for bringing challenges to misleading advertisements through the National Advertising Division.
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How Technology Moves Us Beyond the Ordinary
Event Recaps November 4, 2020
Working with their agency-partners Freeman and Helios Interactive, Dell’s goal was to create a human-centric, self-paced unique digital experience during the pandemic that moved beyond your typical virtual event.
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