Event Recaps
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Event Recaps November 17, 2020Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Event Recaps November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Event Recaps November 17, 2020Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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Kellogg's Commitment To "Meeting The Moment"
Event Recaps November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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NESTLE’S PLAN FOR GROWTH IN THE HISPANIC MARKET
Event Recaps November 17, 2020She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.
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Representing America’s Voice
Event Recaps November 17, 2020Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Event Recaps November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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The New WFH Approach to Loyalty
Event Recaps November 17, 2020This session explored how loyalty programs are being shaped by COVID-19 and their impact on revenue generation, and provided best practice for implementation and integration across the customer journey.
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What Brands Can Learn From Social Movements
Event Recaps November 17, 2020This session will reveal what brands can learn from social movements.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Event Recaps November 12, 2020A panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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A Discussion of Selected Professional Responsibility Issues
Event Recaps November 12, 2020A law professor surveyed a variety of topics that bear on lawyers’ professional responsibilities.
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Advertising Direct-to-Consumer on TV: A Tovala Case Study
Event Recaps November 12, 2020Meal-kit company Tovala described how its advertising made the leap to a new medium.
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Attorney General Investigations
Event Recaps November 12, 2020A panel of lawyers discussed an array of topics related to AG investigations, including how to respond to them and why they sometimes go public.
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Government Relations Amid a Pandemic and Presidential Election
Event Recaps November 12, 2020ANA’s Dan Jaffe provided a year in review of ANA’s government relations efforts, detailing how the COVID-19 pandemic and presidential election have affected issues ranging from data privacy to advertising taxes.
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Henkel and Aki Technologies Share the Success of Phase 1 of Personalization at Scale (DCO++) and the Growth to Phase 3
Event Recaps November 12, 2020Learn how Henkel has embraced Personalization @ Scale with a successful partnership with Aki Technologies — taking slow and steady steps together to personalize video, mobile and adding screens to align to consumer behaviors and moments.
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Hot Topics in Children’s Advertising
Event Recaps November 12, 2020A panel offered helpful information on topics such as the Children's Online Privacy Protection Act (COPPA).
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Issues in Food Marketing
Event Recaps November 12, 2020A panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.
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Past, Present, and Future Walk into a Bar: What Does the New World Order Look Like in a Post-COVID-19 World, and What Will We Bring with Us from the Past?
Event Recaps November 12, 2020This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.
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Preview 2020-2021 State of Local Marketing Research
Event Recaps November 12, 2020Get a preview of findings from the 2020-2021 State of Local Marketing Report, including the framework and formula for assessing Local Marketing Maturity that is enabling some local partners to achieve 2x greater revenue growth than their peers.
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