Event Recaps
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Society Is at Its Inflection Point and So Is General Motors
Event Recaps October 21, 2020Deborah Wahl, global CMO at General Motors, discussed how the COVID-19 pandemic and the racial protests of 2020 had a transformative impact on the company.
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Stepping Up as a Force for Good and a Force for Growth
Event Recaps October 21, 2020Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.
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Sustained Readiness: Transforming Your Brand to Prepare for What’s Next
Event Recaps October 21, 2020Marie Gulin-Merle, global VP of ads marketing at Google, discussed the need for industry action to fight racial injustice in a post-COVID-19 world.
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Today and Tomorrow in Tweets
Event Recaps October 21, 2020Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Turning Mayhem into Momentum
Event Recaps October 21, 2020Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Event Recaps October 21, 2020Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Event Recaps October 21, 2020Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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WHERE DOES IT HURT?
Event Recaps October 19, 2020By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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Business to Business? Think 'Brand' to 'Build'
Event Recaps October 15, 2020This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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Tips for Business Marketers from Visa
Event Recaps October 15, 2020Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Event Recaps October 15, 2020Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Event Recaps October 15, 2020In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Event Recaps October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Event Recaps October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Event Recaps October 14, 2020Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Event Recaps October 14, 2020Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Event Recaps October 14, 2020Purpose is on everyone’s lips in corporate America — but when they talk about purpose, too many leaders are talking to themselves. A recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Event Recaps October 14, 2020Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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