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Event Recaps

  • Travelers and Its ABM Pilot

     Event Recaps   June 4, 2020  

    Travelers described its successful account-based marketing pilot program.

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  • IBM's Multi-Touch Attribution Program

     Event Recaps   June 3, 2020  

    IBM will provide insight into their MTA framework, the optimization engine for marketing campaigns and improved consumer experiences.

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  • Taking The Lead In Creative Effectiveness With AI

     Event Recaps   June 3, 2020  

    As our world is shifting due to COVID it is more important now than ever before to get your messaging right. Advertisers need a quick and cost-effective solution for creative testing. One that easily allow them to test volumes of advertising and quickly understand what is/is not effective to accelerate go-to-marketing timing. Using AI and machine learning to drive the creative process not only saves time, but allows you to be more creative and effective, while driving media and cost efficiencies that optimize spend. This presentation, with client testimonials, will provide you an overview of this incomparable technology that is changing how creative is developed and effectiveness is measured – now and in the future.

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  • Advice on Data and Analytics from Wharton

     Event Recaps   June 2, 2020  

    Mary Purk of The Wharton School offered a host of tips to organizations hoping to practice analytics effectively.

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  • Crayola's 'At Home Creativity' During COVID-19

     Event Recaps   June 2, 2020  

    In the age of COVID-19 brands have stepped up to help consumers in as many ways as possible. With the launch of their At Home Creativity Hub, Facebook live broadcasts and weekly content emails, Crayola has been releasing content that’s compliant to social distancing rules. Join us to learn more about adapting to crisis and producing useful content for consumers that drives long term brand value and commerce.

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  • The 2020 Alcohol E-Commerce Playbook

     Event Recaps   June 2, 2020  

    Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across categories and online retailers.

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  • The Future of Measurement in a Cookieless World

     Event Recaps   June 2, 2020  

    Neustar sought to quell what it deemed to be exaggerated fears regarding the prospective demise of third-party cookies.

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  • Coldwell Banker’s COVID-19 Pivot

     Event Recaps   May 28, 2020  

    When the COVID-19 crisis hit, Coldwell Banker NRT’s in-house agency quickly pivoted to support its realtor network.

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  • COVID-19’s Impact on Creative, Marketing, and Digital Teams

     Event Recaps   May 28, 2020  

    Brendon Derr, VP of Strategic Solutions at Cella, shared results of Cella’s recent survey, “COVID-19 Impact Report,” which analyzed the impact of the COVID-19 pandemic on creative, marketing, and digital teams at brands around the country.

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  • Feeding Kids During a Pandemic

     Event Recaps   May 28, 2020  

    Responding to the COVID-19 crisis, No Kid Hungry’s in-house agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly changing landscape.

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  • Post Pandemic Predictions: ‘New Normal’ Opportunities for In-House Agencies

     Event Recaps   May 28, 2020  

    In this session, Maureen Boyle, senior director creative services and events for Nordstrom Trunk Club, covered five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

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  • The 411 on Navigating Experiential Contracts

     Event Recaps   May 27, 2020  

    Sponsorship and Experiential Marketing activations have become a tried and true staple for brands to directly and creatively interact with consumers. However, many events scheduled for 2020 have been left in the lurch amid the current climate. In this session, our lawyer from Reed Smith will address how brands, agencies and rightsholders can best interpret and navigate contract negotiations, understand insurance policy coverage, salvage sponsorships and events with creative makegoods, and more. Included will be updated insights to the legal guide Reed Smith created for ANA, The Impact of COVID-19 on Brand Advertising and Marketing.

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  • The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

     Event Recaps   May 27, 2020  

    We’re living in an unprecedented time of public gathering restrictions, canceled events and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, experts not only pose the questions that should be considered given the current state of affairs — but also equip others with the tools to create an actionable plan to shift from an IRL activation to a digital presence. Speakers: Yadira Harrison, Co-Founder - Verb. Shannon Jones, Co-Founder - Verb.

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  • Building an Inclusive Organizational Culture at R/GA

     Event Recaps   May 22, 2020  

    R/GA’s Carl Desir shared ways the agency has been working toward creating an equitable, diversified, and inclusive environment for its employees.

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  • How Multicultural Marketers are Navigating COVID-19

     Event Recaps   May 22, 2020  

    ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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  • How Toyota Targets Multicultural Consumers

     Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • TD Ameritrade: Using WeChat to Connect with Chinese-American Customers

     Event Recaps   May 22, 2020  

    TD Ameritrade developed campaigns targeted at Chinese-American consumers, namely through the use of the social networking app WeChat.

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  • Brand Activation Legal Committee: May 2020

     Event Recaps   May 21, 2020  

    For May’s meeting Perkins Coie LLP’s presentation will include a discussion of recent: (i) FTC developments; (ii) Lanham Act and class action false advertising updates; (iii) NAD/NARB updates; and (iv) privacy developments. Presenting from Perkins Coie LLP will be Partners Jason Howell, Amanda Beane and Nicola Menaldo, and Counsel Mark Goodrich.

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  • Brand Humanity In The Digital Age

     Event Recaps   May 21, 2020  

    Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

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  • Creativity Built On 5G

     Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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