Event Recaps
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From Emergencies to Long-term Growth: Retaining Crisis Donors
Event Recaps August 5, 2020Fundraising consultancy M+R shared strategies for how nonprofits can retain emergency donors after times of crisis.
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Keynote Panel: Diversity, Equity and Inclusion: An Honest Dialogue
Event Recaps August 5, 2020Join us for a honest dialogue that encourages our community members to reflect, listen to each other, and learn. Through this panel we can help find ways to embrace diversity, equity, and inclusion as fundamental values, This can ensure they are reflected in the activities of your nonprofit and reflected in your marketing and fundraising campaigns.
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Nonprofit Organization of the Year Award Celebration
Event Recaps August 5, 2020The Nonprofit Organization of the Year Award, presented annually at our summer conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.
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One Month, 317% ROI: How Predictive Analytics Can Supercharge Your List
Event Recaps August 5, 2020With year-end just around the corner and so many unknowns between now and then, there’s one question on everyone’s minds: How can I find, cultivate and convert new and lapsed donors leading up to and during a crucial EOY while breaking even?
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Q&A with USAFacts
Event Recaps August 5, 2020USAFacts introduced its audience to the free service it provides as a nonprofit, nonpartisan source of government data.
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Virtual Event Planning: Lessons Learned
Event Recaps August 5, 2020During the COVID-19 pandemic, Covenant House reimagined its Night of Broadway Stars gala into A Night of Covenant House Stars, a virtual event streamed on multiple digital platforms, including Amazon Prime.
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Account-Based Marketing: A Primer
Event Recaps July 29, 2020Danny Nail of SAP offered a helpful overview of account-based marketing.
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Improving Data and Creating Pandemic Personas
Event Recaps July 29, 2020Analytics IQ examined some of the causes and consequences of bad data and then moved on to identify four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Event Recaps July 29, 2020Cox Communications used natural language processing to analyze sales calls and investigate the causes of failed cable self-installs.
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New Innovations Delivering Audiences with Precision
Event Recaps July 29, 2020Xandr and WarnerMedia share how new technologies enable for the execution of linear TV campaigns with the precision of digital.
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The Domino’s Approach to Analytics
Event Recaps July 29, 2020Domino’s shared advice for cultivating an organizational expertise in data and analytics.
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The World Has Changed - Have Your Analytics?
Event Recaps July 29, 2020EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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Hot Wheels Legends Tour: Engaging Fans Virtually Around the World
Event Recaps July 28, 2020During the COVID-19 pandemic, Mattel turned its live Hot Wheels Legends Tour into a virtual car show.
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Rocking the Digital and Physical World
Event Recaps July 28, 2020In the midst of a pandemic, the Rock & Roll Hall of Fame quickly pivoted to find ways to bring music fanatics together in a world of social distancing.
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The (Near) Future of Experiences
Event Recaps July 28, 2020Nelson Kunkel, chief design officer at Deloitte Digital, and Ian Daly, head of brand strategy at Live Nation, discussed the convergence of digital and physical marketing opportunities, offering suggestions for how brands can create new blended experiences for customers.
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Bringing Brand Purpose to Life
Event Recaps July 27, 2020In this session, VP of Marketing, Tia Cummings, shared how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.
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Extraordinary Times Call for Extraordinary Thinking
Event Recaps July 27, 2020Carmen Graf, head of global brand advertising and media at Indeed, and Matthew Coleman, marketing director at State Farm, discussed the state of the TV upfronts with Alan Schanzer, SVP of agency and advertiser development at Pandora.
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How IBM Is Navigating 2020
Event Recaps July 27, 2020Chief Content Officer of IBM, George Hammer, shared the ways the brand has pivoted, adapted, and embraced change in wake of the COVID-19 pandemic.
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MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC
Event Recaps July 27, 2020Get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens
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