Event Recaps
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Privacy Issues for Advertisers: A Robust Conversation
Event Recaps November 12, 2020The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. A panel of legal experts discussed these challenges and ways to navigate them.
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Deceptive Advertising Practices: The Methods and Consequences
Event Recaps November 11, 2020Industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.
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Emerging Issues in Advertising Litigation
Event Recaps November 11, 2020This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Technology in 2020: Navigating the New Now from a Legal Standpoint
Event Recaps November 11, 2020Top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.
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The Conundrum of 2020 — A Marketing and Advertising Lawyer’s Tale
Event Recaps November 11, 2020In Ron Urbach’s annual presentation, uncover with him the latest legal developments, practice tips, key trends, and unique insights in marketing, advertising, privacy/data, and regulatory law.
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Year in Review: Sweepstakes, Contests, Privacy, Digital, and Social Media
Event Recaps November 11, 2020Masters of the arts give industry highlights of the year and share strategies/tactics and an insider’s look at how to deal with the key issues of the day.
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ADA Accessibility: The Clearly Missing Web Accessibility Law
Event Recaps November 10, 2020There is currently no federal law that mandates web accessibility for private entities, generally, in the United States. The good news for defendants in Americans with Disabilities Act (ADA) court cases is that best practices for digital accessibility have become quite clear despite the absence of regulation.
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Basic Advertising: Substantiation, Disclosures, and Social Media
Event Recaps November 10, 2020Gonzalo Mon, Partner at Kelley Drye & Warren, recently discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.
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Basics of Promotions, Sweepstakes, Skill Contests, and Gaming
Event Recaps November 10, 2020Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.
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Gaming, Gambling, and Fantasy Betting Labyrinth
Event Recaps November 10, 2020This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Hot Issues and New Problems in Trademark and Copyright Law
Event Recaps November 10, 2020This session will touch on legal developments in matters of trademark and copyright law over the past year.
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Influencing Revenue Through Data
Event Recaps November 10, 2020Leah Logan and Sarah Hughes revealed the new fundamentals of influencer marketing and actionable methods for measuring the success of your influencer campaigns.
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Legal and Strategic Considerations for Cause Marketing in the COVID-19 Era Economy
Event Recaps November 10, 2020Every crisis sparks charitable responses and COVID-19 is no exception. What methods and causes speak most to consumers and employees when businesses strive to stay relevant and connected? And what legal issues need to be considered? Legal experts addressed how to navigate these choppy waters.
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Legal Issues for AI, VR, and AR: Biometrics, Chatbots, and Best Practices
Event Recaps November 10, 2020Industry leaders discussed the opportunities offered by artificial intelligence, virtual reality, and augmented reality, and how best to approach the legal issues posed by the technology.
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Levelling Up: COVID-19 and Esports
Event Recaps November 10, 2020Learn how the COVID-19 pandemic has presented esports, one of the very few “live” sports made for social distancing, with both opportunities and challenges.
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Loyalty Programs
Event Recaps November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
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New FTC Guides for Negotiating and Monitoring Influencer Agreements
Event Recaps November 10, 2020Jim Dudukovich, of counsel at Barnes & Thornburg; Craig Moore, senior counsel at Wells Fargo; Leah Stupak, senior counsel at Google; and Jane Pollack, chief marketing and advertising counsel at Uber shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
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Original Content in Films and Other Deals
Event Recaps November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
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