Event Recaps
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Brand Activation Legal Committee: October 2020
Event Recaps October 22, 2020For October’s meeting, Dorsey & Whitney LLP’s presentation included an FTC regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD/NARB decisions, and privacy law developments.
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From Chaos to Creativity
Event Recaps October 22, 2020After walking into a Super Bowl-sized competitive attack on day one of the job and marketing through the pandemic and all that 2020 has had in store, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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Lessons Learned From Altering Marketing Due to COVID Times
Event Recaps October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
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Marketing Strategy in the COVID-19 Age (and Beyond)
Event Recaps October 22, 2020Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
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Marketing Through a Time of Change
Event Recaps October 22, 2020ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
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Marketing Through a Time of Change
Event Recaps October 22, 2020As one of the most recognizable brands in the world, Visa has a responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Event Recaps October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Then & Now: Brand Purpose at General Mills
Event Recaps October 22, 2020SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Event Recaps October 22, 2020Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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A New Era Of Purpose-Driven Brands
Event Recaps October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Event Recaps October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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Brands for Humans: For Greatness and for Growth
Event Recaps October 21, 2020Brand-building can inspire greatness and deliver growth when brand heritage and purpose are brought to life through acts (not just ads), are fueled by innovation and creativity, and are rich in craftsmanship and entrepreneurship.
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DIFFERENTIATING A COMMUNITY-BASED BRAND
Event Recaps October 21, 2020In this session, you will hear how Casey's General Store teamed up with Deloitte Digital to meet this challenge head-on – and thrive in an age of digital disruption – by implementing cutting-edge solutions to digitize their customer ordering system and creating a state-of-the-art website, mobile app and loyalty program.
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How Intel Reimagined and Improved Its Marketing Capabilities
Event Recaps October 21, 2020Intel’s SVP and CMO Karen Walker described how she is reimaging Intel’s marketing capabilities and improving the way the company and its partners approach the dynamic landscape of technology and solutions marketing.
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HOW PURPOSE HELPED LEGO NAVIGATE 2020
Event Recaps October 21, 2020The importance of such a strong, focused brand purpose has never been more apparent than during the events of 2020, when it helped guide the choices LEGO had to make in order to not only support its external audiences and employees globally, but to continue promoting child development and ensuring the next generation of leaders and problem-solvers have the skills they need to meet today’s global challenges head-on.
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It Pays to Be Positive
Event Recaps October 21, 2020In a conversation between Pinterest’s Chief Revenue Officer, John Kaplan, and CMO of Pernod Ricard, Pam Forbus, the topics of positivity and pivoting took center stage.
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Key Takeaways From The Global CMO Growth Council Summit On Marketing Leadership
Event Recaps October 21, 2020Raja Rajamannar, Mastercard’s chief marketing and communications officer and president of its health care business, will moderate a recap of the Summit that summarizes the key actions CMOs around the world have agreed to take together to drive the growth our industry needs and to transform marketing into “a force for good and a force for growth.”
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Let’s Work Together and Stop Online Hate
Event Recaps October 21, 2020Ann Mukherjee, Chairman and CEO, North America, at Pernod Ricard, shared plans for a new industry initiative to curb online hate speech.
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Society Is At Inflection Point, And So Is General Motors
Event Recaps October 21, 2020Deborah Wahl, global CMO at General Motors, will share how the company emerged stronger, more agile, and more determined to use its transformative size and scale to democratize a world that’s safer for all, from using the power of its technologies to quickly pivot toward ventilator production, to committing to becoming the most inclusive company in the world.
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