Event Recaps
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Influencers: Epic Reset and Refresh Moment
Event Recaps August 20, 2020In this session, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.
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Lions, Tigers, Trolls, and Movie Nights: How Social Listening Informs Influencer Campaigns
Event Recaps August 20, 2020In this session, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.
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CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES
Event Recaps August 19, 2020In this session, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.
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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Event Recaps August 19, 2020Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
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SurveyMonkey: A Consolidated Approach to Product Marketing
Event Recaps August 19, 2020Denis Scott, VP of growth marketing at SurveyMonkey, and Cassandra Jones, senior director of client strategy at PMG, discussed how SurveyMonkey successfully launched a new product at the start of the COVID-19 pandemic.
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Wyndham Hotels and Resorts: How a Hotel Company Is Handling the Largest Crisis in Industry History
Event Recaps August 19, 2020Lisa Checchio, CMO at Wyndham Hotels and Resort, discussed how Wyndham is reaching out to consumers during the COVID-19 pandemic.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Event Recaps August 13, 2020Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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John Hancock's In-House Capabilities
Event Recaps August 13, 2020John Hancock shared the organizational structure of its in-house agency as well as some examples of its work.
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The Importance of Owning It
Event Recaps August 13, 2020Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.
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The New Marketing Landscape: Post-COVID-19 and Beyond
Event Recaps August 13, 2020Merkle and AARP shared insights on a host of topics ranging from the values held by different age groups in the U.S. to the features that consumers most value in loyalty programs.
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"Have Happy on Hand” Case Study – Unlocking Incremental Growth Through A Portfolio Based, OMNI Centric Shopper Campaign
Event Recaps August 12, 2020Dreyers explained how it brought together five distinct brands across multiple channels and 10 different retailers to unlock incremental growth for the brands and the category.
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A MODERN TECH FRAMEWORK FOR OMNICHANNEL ADVERTISING
Event Recaps August 12, 2020Join Mediaocean’s Chief Revenue Officer, Ramsey McGrory to discuss a modern technology framework to simplify the landscape, tackle transformation, and execute omnichannel advertising in this new era.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Event Recaps August 12, 2020A leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.
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Can You Hear Me Now? – An Exploration of Audio + Voice as Part of a Marketer’s Mix
Event Recaps August 12, 2020Leaders from Pandora and General Mills discussed how marketers are navigating the COVID landscape by adding audio to their marketing mix to drive sales.
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CELEBRITIES & INFLUENCERS: WHO? WHAT COST? AND HOW TO ENGAGE
Event Recaps August 12, 2020This session focuses on various aspects of engaging celebrity and influencer personalities to promote brands.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Event Recaps August 12, 2020Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Event Recaps August 12, 2020This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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Inside Target Creative
Event Recaps August 12, 2020Target Creative, the in-house agency for the Target Corporation, shared three lessons that help guide its work.
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ONE TIP TO WD-40® YOUR CREATIVE OPERATIONS
Event Recaps August 12, 2020Simplify how work gets done by understanding the secret to frictionless workflow and precision compliance wherever creative plays. Don’t let mishaps in execution take anything away from the powerful brand stories you create every day.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Event Recaps August 12, 2020Hear how Sony strategically launched this new capability and where they plan to take it.
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