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Event Recaps

  • Procurement Support for D&I Initiatives at Verizon

     Event Recaps   December 1, 2020  

    Verizon shared its approach to fostering diversity among its agencies.

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  • Using Data to Drive Influencer Marketing Effectiveness

     Event Recaps   December 1, 2020  

    Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.

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  • Behind The Lens: Free The Work Shines A Light On Diversity, Opportunity, And Representation

     Event Recaps   November 19, 2020  

    But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline. In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.

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  • Brand Activation Legal Committee: November 2020

     Event Recaps   November 19, 2020  

    For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.

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  • How Ford Put Young Female Creators Of Color In The Drivers Seat For Its 2020 Campaign

     Event Recaps   November 19, 2020  

    Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

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  • P&G Uses Its Voice As A Force For Good And For Growth.

    Event Recaps   November 19, 2020  

    Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

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  • Asian American Marketing Leadership In A Pandemic Environment

     Event Recaps   November 18, 2020  

    Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

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  • Culture As Your Compass For Authenticity, Truth, and Revenue

     Event Recaps   November 18, 2020  

    Executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

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  • Digital Advertising Alliance: Key Issues for Interest-Based Advertising and Related Topics

     Event Recaps   November 18, 2020  

    Lou Mastria, DAA Executive Director, discussed key issues for interest-based advertising and related topics.

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  • Doubling Down on Digital

     Event Recaps   November 18, 2020  

    Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.

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  • Emerging Challenges in the Use of Location Data

     Event Recaps   November 18, 2020  

    Location Sciences described some emergent challenges to marketers’ use of location data.

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  • Honda Levels Up Its Marketing: Reach A More Diversified Audience In Gaming

     Event Recaps   November 18, 2020  

    In an effort to continue driving business outcomes in the modern era, Honda launched an innovative marketing strategy to reach a new type of audience – the younger generation of next car buyers. The growth of esports and particularly, its growing online reach and inherent digital-first nature, presented a key opportunity to engage with an important consumer segment. In the last two years, Honda officially began making its mark by partnering with Team Liquid, a prominent global esports organization, and League of Legends Championship Series (LCS), a top-tier regional esports league run by game developer, Riot Games. The synergy among these two endemic partnerships along with other strategic platforms like Twitch played a pivotal role in their communication plan. In this session, you will learn: • Honda's overall strategy in gaming and esports • Insight into existing programs • Strategic roles of different elements in Honda's partnerships play

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  • Is B2B Failing at Digital Transformation?

     Event Recaps   November 18, 2020  

    Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.

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  • Let the Brand Be Your Guide in the Move to Digital

     Event Recaps   November 18, 2020  

    Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.

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  • Relevant and Effective Multicultural Communications During Times of Disruption

     Event Recaps   November 18, 2020  

    In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.

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  • The Three Minute Rule

     Event Recaps   November 18, 2020  

    Author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.

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  • This Bank's Commitment to Social Justice Strengthened Its Work Culture

     Event Recaps   November 18, 2020  

    This year, Eastern Bank has been an outspoken supporter of the Black Lives Matter movement — including in its advertising — and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

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  • What You (Really) Need to Know About B2B Intent Data

     Event Recaps   November 18, 2020  

    Experts discussed the changing B2B landscape.

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

     Event Recaps   November 17, 2020  

    In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • Are You There, America? The U.S Census and What It Takes To Count 328 Million

     Event Recaps   November 17, 2020  

    Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.

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