Event Recaps
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Rebranding During a Pandemic
Event Recaps December 8, 2020National Instruments explained how it adapted a brand campaign on the fly in response to the COVID-19 pandemic.
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Reese’s Peanut Butter Cups: Engaging Fans with Our Robotic Halloween Door
Event Recaps December 8, 2020To encourage the celebration of Halloween during the COVID-19 pandemic, Reese’s created a campaign featuring a robotic door that allowed for hands-free, socially distanced trick-or-treating.
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Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19
Event Recaps December 8, 2020Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.
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Rind-Blowing Marketing From Wisconsin Cheese
Event Recaps December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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The Value of Brand Strategy
Event Recaps December 8, 2020A panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.
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Warner Bros. Evolved — Here’s How
Event Recaps December 8, 2020Josh Hackbarth discussed how Warner Bros. evolved over the years and kept fans engaged and excited about Bugs Bunny and the rest of the Looney Tunes through elevated and innovative approaches to content, experiences, product collaborations, and influencer partnerships.
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A Community Conversation: Diversity, Equity, and Inclusion
Event Recaps December 3, 2020Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.
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Alumni Giving
Event Recaps December 3, 2020Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.
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Election Download
Event Recaps December 3, 2020The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. What does this all mean for nonprofits in the here and now and in the future?
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How AI Can Create Inclusivity and Boost ROI
Event Recaps December 3, 2020The inaugural ANA Futures UNLOCKED Summit showcased how AI has transformed the marketing function, particularly along the customer journey. In addition to driving efficiencies that save businesses millions, AI is helping brands understand customers better than ever before and delivering hyper-relevant content and offers that increase sales and ultimately business growth.
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Sweet Content Marketing Lessons from Mars Wrigley
Event Recaps December 2, 2020Michael Italia, head of Mars Wrigley’s in-house social media and digital content studio The Digital Hive, discussed how brands like M&M’S and SKITTLES have leveraged the digital space to build fan engagement and relevancy in a rapidly changing climate.
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Think Like a Brand
Event Recaps December 2, 2020The newly appointed head of The Washington Post Creative Group, which includes WP BrandStudio, brand strategy, design and program management, Scott Weisenthal, discussed his brand experience and how that translates to being a better business and creative partner to CMOs and their teams.
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A Deep-Dive Supplier Diversity Discussion
Event Recaps December 1, 2020Several women- and minority-owned businesses offered recommendations to companies trying to diversify the suppliers and service providers that they work with.
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Building a Globally Consistent Brand with Local Relevance
Event Recaps December 1, 2020April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps December 1, 2020Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Event Recaps December 1, 2020Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Event Recaps December 1, 2020Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Optimizing Agency Relationships for Brand Growth
Event Recaps December 1, 2020Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.
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