Event Recaps
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Event Recaps December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Event Recaps December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Challenges Facing the Marketing Industry and Public Policy Solutions
Event Recaps December 9, 2020A group of lawyers from the Venable law firm surveyed threats that have emerged to confront marketers and examined potential solutions.
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Ford: Creating A Scalable Video Production Model
Event Recaps December 9, 2020Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.
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Frito-Lay And Quaker In-House Agency Case Study
Event Recaps December 9, 2020PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Event Recaps December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Event Recaps December 9, 2020Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Event Recaps December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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Uplevel the Reach and Power of Influencer Marketing
Event Recaps December 9, 2020Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
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Adapting to Conditions in the Pandemic
Event Recaps December 8, 2020Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.
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B2B Is Sexy: The Business of Storytelling
Event Recaps December 8, 2020Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
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Brand Activation Legal Committee: December 2020
Event Recaps December 8, 2020For December’s meeting, attorneys from Seyfarth Shaw provided updates on recent false advertising cases, FTC activity, and developments in privacy law.
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Cracking the Measurement Code for TV and Digital Media Investments
Event Recaps December 8, 2020In this session, learn more about how Georgia-Pacific underwent a successful pilot to measure the effectiveness of its digital and television advertising for its four leading brands.
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Creating the Special COVID-19 Interactive Edition of Mount Sinai Science & Medicine Magazine
Event Recaps December 8, 2020Elaine Lawson from Mount Sinai Health System discussed the COVID-19 interactive edition of the hospital’s magazine.
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Driving Engagement and Action from Developers and Technical Audiences
Event Recaps December 8, 2020IBM’s Call for Code initiative appealed to developers from around the world to devise technological approaches that would mitigate the effects of natural disasters.
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Five Keys to Connecting with Gen Z
Event Recaps December 8, 2020The head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.
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Hot Wheels Legends Tour: Extending The Success Of An Experiential Program With Digital Content In The Age Of COVID-19
Event Recaps December 8, 2020Launched in 1968, Hot Wheels has become a massive global powerhouse franchise with appeal across multiple generations. The brand has been a reflection of pop culture and car culture, and has influenced and continues to influence generations of car designers and automotive enthusiasts around the world. The Hot Wheels Legends tour was launched in 2018 as a nationwide search for a life-size custom car that would be turned into one of the next Hot Wheels 1:64 scale die-cast car. The program was a immediate success and expanded worldwide very quickly. The global pandemic disrupted massively many types of experiential activations but Hot Wheels saw the opportunity to pivot and turn the program into an engaging digital experience leveraging digital content which lead to even faster expansion and more fan participation.
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How Chipotle Has Been Cultivating Fans
Event Recaps December 8, 2020Chipotle shared some examples of the marketing it did in 2020 — both pre- and mid-pandemic — with a heavy emphasis on the use of TikTok.
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Marketing Tactics by White Castle
Event Recaps December 8, 2020White Castle shared some of the notable marketing tactics it has been using recently.
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