Event Recaps
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps February 8, 2021Barefoot Wines discussed how the brand has taken a stance to expand diversity in the wine industry through community support and inclusion.
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Marching the March
Event Recaps February 8, 2021American Family Insurance discussed its award-winning campaigns (which won in some categories of ANA’s 2020 Multicultural Excellence Awards) — campaigns that included "Keep People Fearless."
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An Insurance Company Takes a Stand for Social Justice
Event Recaps February 5, 2021Root Insurance discussed its partnership with NASCAR Driver Bubba Wallace and its support for his stand against the confederate flag.
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Tips for Content Marketers from Meredith
Event Recaps February 5, 2021The Meredith Corporation shared recommendations for adapting one’s approach to content marketing, addressing issues such as how to meet the changing needs of consumers and finding new ways to undertake video production.
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Merrell: The Power of Being Outside
Event Recaps February 4, 2021In this session, we'll take a deep dive into the Merrell brand, the outdoor footwear and apparel subsidiary of Wolverine. We'll focus on how their brand's mission drives their marketing strategy, their response to the pandemic, and lessons learned along the way.
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VF Corporation: Using Google Trends and Other Search Data/Tools for Brand Health
Event Recaps February 4, 2021In this session, Brian Lange from the VF Corporation will lead a deep dive into the power of Google Trends and other search data/tools as an indicator of brand health, macro-trends, and standing versus your brand's primary and secondary competitors. We'll also hear about how these data sets have been employed across VF and its brands and across the industry.
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Brand Activation Legal Webinar: February 2021
Event Recaps February 2, 2021Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.
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Grey Goose: Bringing People into the Brand
Event Recaps February 2, 2021In this session, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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LOOKING FURTHER WITH FORD: A TRENDS REPORT
Event Recaps February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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Martech and Procurement
Event Recaps February 2, 2021As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
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New Approaches to Evaluating Procurement
Event Recaps February 2, 2021Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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Pinterest’s Predictions for New Consumer Trends
Event Recaps February 2, 2021Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Event Recaps February 2, 2021Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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Update On Privacy and Data Regulations
Event Recaps February 2, 2021Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.
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What's Truly IRL? A Conversation About Virtual Influencers
Event Recaps February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Bayer: Global Agency Management Case Study
Event Recaps January 28, 2021Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Event Recaps January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 increase increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Event Recaps January 28, 2021Based on new research released by The Winterberry Group, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Event Recaps January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Event Recaps January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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