Event Recaps
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Account-Based Marketing: New Insights and Best Practices
Event Recaps October 14, 2020Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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FROM START TO SCALE: WHY MEASUREMENT IS KEY TO ABM’S SUCCESS
Event Recaps October 14, 2020n this insights-packed 40 minutes, three ABM evangelists share stories and actionable takeaways for how they are measuring the impact of their programs. Attendees will gain: Proven attribution models and how to get buy in for everything from establishing a pilot to scaling ABM Examples of and ideas for benchmarking to demonstrating outcomes and choosing the right measures of success Lessons from test and learn scenarios of panelists to avoid similar pitfalls and shorten the path to victory
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Google Illuminates the B2B Landscape
Event Recaps October 14, 2020Google shared insights from its recent research to shed light on the role that digital channels can play in the success of business-to-business companies.
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How Technology Can Create an Emotional Connection
Event Recaps October 14, 2020Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.
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Marketing as an Architect for Growth
Event Recaps October 14, 2020Purpose is on everyone’s lips in corporate America — but when they talk about purpose, too many leaders are talking to themselves. A recent PwC survey showed that companies’ customers and their own employees often don’t believe what senior management is saying about purpose and values.
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Marketing at Microsoft: A Digital Transformation
Event Recaps October 14, 2020Microsoft shared how culture, capabilities, and technology have played key roles in the marketing organization’s digital transformation. Plus, it shared how the brand successfully pivoted to virtual events in light of the COVID-19 pandemic.
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Marketing Trends for 2021
Event Recaps October 14, 2020The committee chairs of ANA's Business Marketing Practice, Linda Brunner, Kellie Krug and Kathy Seegebrecht, together with B2B agency leader Tom Stein, discussed 2020 learnings and 2021 imperatives.
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THE ANA MARKETING FUTURES PODCAST PRESENTS: MARKETING THE U.S. PRESIDENCY
Event Recaps October 14, 2020Don’t miss this timely opportunity to learn from other brands, whether local, national, big or small, and no matter the industry.
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The Future of B2B Marketing
Event Recaps October 14, 2020Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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The Transformation of B2B Marketing
Event Recaps October 14, 2020The CMO of BNY Mellon identified three key trends shaping the future of business-to-business marketing and shared ways marketers can adapt and win.
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Why B2B Advertising Doesn’t Have to Suck: Insights and Learnings from ServiceNow
Event Recaps October 14, 2020B2B software company ServiceNow has transformed its marketing and communications approach over time to become more human, more personal, and more relevant.
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Brand Activation Legal Webinar: October 2020
Event Recaps October 13, 2020Marc Roth, Partner at Cobalt LLP, provided an overview of the laws and rules governing all channels of consumer outreach, including telemarketing, SMS marketing, e-mailing, direct mail, chat, and facsimile marketing.
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Connected TV Research Update
Event Recaps October 13, 2020The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.
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Driving Action To Fuel Change
Event Recaps October 13, 2020Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.
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Global Business Trends to Watch
Event Recaps October 7, 2020This session will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Lessons Brands Can Learn From Politics
Event Recaps October 7, 2020In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Programmatic Media; Improving Your Bottom Line
Event Recaps October 7, 2020This session, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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The Business Case for Client/Agency Relationship Management
Event Recaps October 7, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Cost of Losing Creativity
Event Recaps October 7, 2020Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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