Event Recaps
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ANA NONPROFIT AWARDS AND RECOGNITION
Event Recaps February 17, 2021Join us as we recognize our outstanding Corporate Partners and celebrate the 2021 Rising Leader Award recipient Summer Gill and 2021 Max Hart Nonprofit Achievement Award recipient Angie Moore.
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AUDIENCE FIRST: RECALIBRATING YOUR FUNDRAISING PROGRAM TO MEET THE MOMENT
Event Recaps February 17, 2021The speakers will highlight the importance of audience research, cohesive data strategy, integrated media planning, and technology infrastructure, all in the context of a shared vision and goals. Could there be a better example than the lived experiences of Feeding America’s team over the past year?
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COFFEE WITH SIMIOCLOUD: DEATH TO BUCKETS!
Event Recaps February 17, 2021Moore's Chief Data Officer Doug Kaczmarek will outline the issues, illustrate the theory, and show you the path forward.
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Eight Insights into Donor Behavior for 2021 and Beyond
Event Recaps February 17, 2021Eric Johnson from TrueSense shared eight important findings, insights, and takeaways from new research to help guide your organization's fundraising and donor engagement strategies in 2021 and beyond.
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Expanding Authentically into Diverse Audiences
Event Recaps February 17, 2021GirlTrek and Anne Lewis Strategies discussed how GirlTrek quadrupled the organization's audience of Black women dedicated to self-care and daily walking in less than a year.
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IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Event Recaps February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
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The New Face of Face-to-Face Fundraising
Event Recaps February 17, 2021A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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Turning Negative Feedback into a Positive Donor Experience
Event Recaps February 17, 2021In this session, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Event Recaps February 17, 2021The World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Event Recaps February 17, 2021In this session, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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ANA Media Leadership Industry Update
Event Recaps February 11, 2021ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council
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Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting
Event Recaps February 11, 2021Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.
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Innovations in TV/Video Attribution: Opportunities and Challenges
Event Recaps February 11, 2021Speakers from Sequent Partners, Roku, and Walmart discussed the opportunities and challenges to improve TV execution from the advertiser, publisher, industry, and analyst point of view.
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Inside PUMA’s Influencer Partnership with Dua Lipa
Event Recaps February 11, 2021PUMA has tapped global pop star Dua Lipa as its new brand ambassador. PUMA discussed how the athletic brand is channeling the influential power of a celebrity to make an impact with consumers.
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The Diversity of Curls and Developing Authentic Multicultural Influencer Marketing
Event Recaps February 11, 2021Maui Moisture set out to show the world that curly hair comes in all shapes, sizes, and colors and not one level of moisture fits all with its “Diversity of Curls” campaign and the creation of the Maui Moisture Curl Squad.
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Climate Change: Measuring the Impact of Your Plate
Event Recaps February 10, 2021Launched in 2020 by World Resources Institute, Cool Food Meals at Panera help measure the impact of your plate but has also created a platform for meaningful consumer engagement.
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Creating Awesome Brand Experiences During COVID-19
Event Recaps February 10, 2021Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.
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Two Good: Becoming a Successful Vote with Your Dollar Brand
Event Recaps February 10, 2021Learn how Danone evolved/is evolving Two Good from a successful product launch into a true Vote with Your Dollar brand, through launching first-of-a-kind actions in the world of CPG.
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Mastercard: Automating Data Collection and Reporting Via AI Technology
Event Recaps February 9, 2021Mastercard shared how cloud-based AI platform Prodigy was implemented, and how aggregating global production data and analyzing for actionable strategic insights help deliver on corporate marketing efficiency initiatives.
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Shutterstock: The Future of Digital Creative Production
Event Recaps February 9, 2021Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.
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