Case Studies

Heineken — When You Drive Never Drink
Smarties Awards December 21, 2020
Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?
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Hindustan Unilever Limited
Smarties Awards December 21, 2020
Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.
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How Kotex Elevated Black Voices
Smarties Awards December 21, 2020
U by Kotex created a private marketplace for Black media outlets in order to elevate Black voices and Black artists.
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How McDonald’s Transformed Offline Sales During the Lunar New Year
Smarties Awards December 21, 2020
McDonald’s leveraged its partnerships with The Trade Desk and Gojek to better measure the effectiveness of its digital advertising efforts.
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IBM Advertising Accelerator with Watson
Smarties Awards December 21, 2020
IBM Watson Advertising used its AI technology to promote installations of IBM’s Storm Radar app.
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InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Smarties Awards December 21, 2020
STIHL leveraged InMarket’s proprietary GeoLink location-based marketing platform and real-time Moments App Network to drive consumer awareness, consideration and purchase of STIHL products.
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JBS AdapTable Meals 2020 Mobile Advertising Campaign
Smarties Awards December 21, 2020
JBS AdapTable Meals' ran a mixture of cross-device display, rich media, and video to raise awareness of AdapTable Meals and encourage visits to grocers selling them.
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L.A. Rams AR Uniform Reveal
Smarties Awards December 21, 2020
The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.
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L’Oréal Paris Infallible Hotpot Challenge
Smarties Awards December 21, 2020
With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.
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Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020
Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
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Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020
Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
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Live-Streaming on E-Commerce Mini Program
Smarties Awards December 21, 2020
Sephora has prided itself on being on the leading edge of technology in China and as a result launched its own market place (MP) in 2018, to sit alongside its existing mobile interfaces. The objectives for this new channel in 2020 were to improve MP channel share and grow MP contribution to total sales in 2020 versus 2019.
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Local Impact Initiative
Smarties Awards December 21, 2020
Bank of America created an online content campaign to showcase its philanthropic efforts during the COVID-19 pandemic.
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Master Building the All-New Chevy Silverado
Smarties Awards December 21, 2020
Partnering with LEGO and Warner Brothers, Chevrolet’s goal was to reach a new audience in a way that could only work on social media.
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Mobile-First and Hyper-Local: A Strategy for All Seasons
Smarties Awards December 21, 2020
OAK + FORT enacted a paid digital ad campaign to expand its audience.
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More For Your Riverdale Thing 2.0
Smarties Awards December 21, 2020
In an effort to reach younger audiences, AT&T launched a mobile-based social media campaign connected to the popular teen series Riverdale.
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Nescafe: From Tianyi with Love
Smarties Awards December 21, 2020
To revitalize young audiences’ love for Nescafe, the company needed to demonstrate Nescafe’s innovation and understanding of youth culture.
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Nike Joyride: Getting Reluctant Runners Running
Smarties Awards December 21, 2020
By partnering with online games and using an embedded AR function, Nike was able to engage its target audience and create an impression that its sneaker, Joyride, makes running easier.
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Nike NEXT%: Speed Is Your Currency
Smarties Awards December 21, 2020
Launching Nike’s fastest running shoe yet, the NEXT%, Nike needed to harness data to identify and engage the nation’s fastest and most dedicated runners.
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Nivea #SentuhanIbu World of Imagination
Smarties Awards December 21, 2020
As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.
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