Case Studies
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Los Angeles LGBT Center
Multicultural Excellence Awards January 15, 2021On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.
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Love Calls Back
Multicultural Excellence Awards January 15, 2021Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.
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Mastercard
Multicultural Excellence Awards January 15, 2021For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.
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Molson Coors — Sol
Multicultural Excellence Awards January 15, 2021Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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Not a Gun/Not a Crime
Multicultural Excellence Awards January 15, 2021The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.
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OLAY: Elevate Voices
Multicultural Excellence Awards January 15, 2021OLAY donated two weeks of media budget to elevate the voices who fight for racial justice.
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Old Spice Fresher Collection
Multicultural Excellence Awards January 15, 2021Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.
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OREO
Multicultural Excellence Awards January 15, 2021In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.
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P&G: The Choice
Multicultural Excellence Awards January 15, 2021When racial inequality became a central focus of the U.S., P&G created "The Choice,” a campaign urging white Americans to use their power to enact change, and “Take On Race,” a curated site of resources for taking action.
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Pantene
Multicultural Excellence Awards January 15, 2021Pantene’s “Home for the Holidays” campaign brought awareness to the challenges many LGBTQ+ people face during the family-centric holiday season, while celebrating individuality, love, and true beauty.
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The 1619 Project
Multicultural Excellence Awards January 15, 2021The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.
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This Ad Celebrated a Black Girl's Dream
Multicultural Excellence Awards January 15, 2021American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.
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This Campaign Showcased the Black History Behind National Parks
Multicultural Excellence Awards January 15, 2021A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.
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Toyota Prius AWD
Multicultural Excellence Awards January 15, 2021Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.
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Why This Ad Celebrating Black Music Was So Successful
Multicultural Excellence Awards January 15, 2021To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.
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You Can’t Cancel Pride
Multicultural Excellence Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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"Make Tet Easy Again” with ViettelPay — Challenge Accepted!
Smarties Awards December 21, 2020ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.
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“Bring Good Home” Mobile Advertising Campaign
Smarties Awards December 21, 2020Goodwill used geo-targeted ads to increase store visitation.
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#BlackVoicesCreate
Smarties Awards December 21, 2020Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.
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#PlayApartTogether: Promoting Social Distancing
Smarties Awards December 21, 2020The gaming industry touted a campaign designed to promote compliance with measures that can help limit the spread of COVID-19.
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