Case Studies

CES 2019
B2 Awards September 1, 2020
To promote awareness of its expertise in smart technology, Deloitte established a robust presence at CES 2019.
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Cisco Created the First WiFi-Connected Golf Course
B2 Awards September 1, 2020
Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship, featuring secure, fast and reliable connectivity, real-time sharing and live video streaming capabilities.
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Cisco Retains Customers for Life
B2 Awards September 1, 2020
A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.
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Code and Response
B2 Awards September 1, 2020
IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.
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Code and Response: Call for Code
B2 Awards September 1, 2020
IBM connected with developers by challenging them to create technology-powered solutions for societal problems.
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Coldwell Banker Clients for Life
B2 Awards September 1, 2020
Coldwell Banker’s new program helped agents build and maintain relationships with clients, even if those clients were not in the market to buy or sell a home.
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Coldwell Banker Launched Its In-House Agency
B2 Awards September 1, 2020
Coldwell Banker launched “The Studio”, an in-house agency specifically equipped to accommodate the real-estate industry.
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Coldwell Banker Listing Concierge
B2 Awards September 1, 2020
Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.
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Content Marketing has an ROI Problem
B2 Awards September 1, 2020
inPowered uses AI to help brands optimize their content distribution strategies, improving upon traditional metrics resulting in better ROI.
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Corn Revolution Podcast
B2 Awards September 1, 2020
Seed brand Pioneer engaged and educated its sales reps via a podcast, the perfect channels for a workforce that spends many hours driving from farm site to farm site.
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Define Your More
B2 Awards September 1, 2020
This insights-driven campaign was designed to show the millennial workforce that Wisconsin is a great place to work and live.
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Dell Client Solutions Group at Dell Technologies World 2019
B2 Awards September 1, 2020
To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.
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Dell's Unforgettable Holiday Experience
B2 Awards September 1, 2020
Dell Technologies gave people with visual impairments an unforgettable holiday experience, leveraging visual technology that enabled them to enjoy a presentation of “The Nutcracker” like never before.
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Digital Marketing Transformation Framework
B2 Awards September 1, 2020
Stein IAS created a framework to help business marketers transform digitally, and a thought leadership campaign leveraged the framework as a lead generation tool.
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Digital Media Trends Survey, 13th Edition
B2 Awards September 1, 2020
Deloitte leveraged its annual digital media trends survey to achieve multiple objectives, including win new business and establish itself as a thought leader in entertainment and media.
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Disney “Dark Ride” Virtual Reality Experience
B2 Awards September 1, 2020
Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.
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DuPont Water Solutions Website Redesign
B2 Awards September 1, 2020
Dupont Water Solutions designed a website that would elevate the buyer experience, grow sales opportunities, and aid in the brand’s transition after a recent shift in the business.
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Empowering Business Insurance Field Teams to Employ Social Selling
B2 Awards September 1, 2020
Travelers empowered its business insurance field salespeople by rolling out a robust social selling training program.
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Empowering Experience
B2 Awards September 1, 2020
Danfoss created a trade show exhibit like no other, resulting in sales leads, key account engagement, and ample media coverage.
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Experiential Marketing with the Cubs at Wrigley Field
B2 Awards September 1, 2020
Ideal Industries created a non-traditional B2B showcase to deliver long-ball reach. After its products were vetted for inclusion in the ballpark, Ideal Industries worked with the Cubs to turn Wrigley Field into a real-time case study that potential customers could experience live – establishing awareness, credibility, and consideration in one play.
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