Case Studies

IBM Advertising Accelerator with Watson
Smarties Awards December 21, 2020
IBM Watson Advertising used its AI technology to promote installations of IBM’s Storm Radar app.
view
InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Smarties Awards December 21, 2020
STIHL leveraged InMarket’s proprietary GeoLink location-based marketing platform and real-time Moments App Network to drive consumer awareness, consideration and purchase of STIHL products.
view
JBS AdapTable Meals 2020 Mobile Advertising Campaign
Smarties Awards December 21, 2020
JBS AdapTable Meals' ran a mixture of cross-device display, rich media, and video to raise awareness of AdapTable Meals and encourage visits to grocers selling them.
view
L.A. Rams AR Uniform Reveal
Smarties Awards December 21, 2020
The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.
view
L’Oréal Paris Infallible Hotpot Challenge
Smarties Awards December 21, 2020
With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.
view
Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020
Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
view
Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020
Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
view
Live-Streaming on E-Commerce Mini Program
Smarties Awards December 21, 2020
Sephora has prided itself on being on the leading edge of technology in China and as a result launched its own market place (MP) in 2018, to sit alongside its existing mobile interfaces. The objectives for this new channel in 2020 were to improve MP channel share and grow MP contribution to total sales in 2020 versus 2019.
view
Local Impact Initiative
Smarties Awards December 21, 2020
Bank of America created an online content campaign to showcase its philanthropic efforts during the COVID-19 pandemic.
view
Master Building the All-New Chevy Silverado
Smarties Awards December 21, 2020
Partnering with LEGO and Warner Brothers, Chevrolet’s goal was to reach a new audience in a way that could only work on social media.
view
Mobile-First and Hyper-Local: A Strategy for All Seasons
Smarties Awards December 21, 2020
OAK + FORT enacted a paid digital ad campaign to expand its audience.
view
More For Your Riverdale Thing 2.0
Smarties Awards December 21, 2020
In an effort to reach younger audiences, AT&T launched a mobile-based social media campaign connected to the popular teen series Riverdale.
view
Nescafe: From Tianyi with Love
Smarties Awards December 21, 2020
To revitalize young audiences’ love for Nescafe, the company needed to demonstrate Nescafe’s innovation and understanding of youth culture.
view
Nike Joyride: Getting Reluctant Runners Running
Smarties Awards December 21, 2020
By partnering with online games and using an embedded AR function, Nike was able to engage its target audience and create an impression that its sneaker, Joyride, makes running easier.
view
Nike NEXT%: Speed Is Your Currency
Smarties Awards December 21, 2020
Launching Nike’s fastest running shoe yet, the NEXT%, Nike needed to harness data to identify and engage the nation’s fastest and most dedicated runners.
view
Nivea #SentuhanIbu World of Imagination
Smarties Awards December 21, 2020
As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.
view
Overcoming Taboo Topics
Smarties Awards December 21, 2020
As a challenger brand, Kotex needed to break down stereotypes to break through to its target audience on Russia’s most popular social network.
view
Pond's Face Your Hesitations and #SeeWhatHappens
Smarties Awards December 21, 2020
With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.
view
Practicing the New Normal with Swag
Smarties Awards December 21, 2020
With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.
view
Pray for Kay
Smarties Awards December 21, 2020
As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.
view