Case Studies

The Forest
ECHO Awards April 15, 2021
Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.
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The Haunted QR Code
ECHO Awards April 15, 2021
Go Banana created a QR code-driven campaign to drive candy sales in Sweden during Halloween.
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The Other Cold
ECHO Awards April 15, 2021
Four nonprofits came together in Buenos Aires to combat homelessness and prison recidivism during the COVID-19 pandemic.
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There Are Surprises We Do Not Want to Receive this Christmas
ECHO Awards April 15, 2021
Two leading retailers in Peru partnered together to help reduce the risk of holiday electrical fires in this award-winning case study.
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TINDERBOOKS
ECHO Awards April 15, 2021
Colombia’s National Library created an innovative Tinder campaign to bring readers back to the library.
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Yo Soy — Dile Chau
ECHO Awards April 15, 2021
Peruvian building company Maestro rewrote the lyrics to a popular song to convey empathy with the social unrest being experienced by many in the country.
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#Liberty2Me
Multicultural Excellence Awards January 15, 2021
#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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#WashTheHate
Multicultural Excellence Awards January 15, 2021
#WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.
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2020 Census
Multicultural Excellence Awards January 15, 2021
The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.
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Alzheimer's Foundation of America
Multicultural Excellence Awards January 15, 2021
The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.
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American Family Insurance Recreates King's 1963 March on D.C.
Multicultural Excellence Awards January 15, 2021
American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.
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AT&T DIRECTV
Multicultural Excellence Awards January 15, 2021
AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.
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Big Brother Big Sister of Middle Tennessee
Multicultural Excellence Awards January 15, 2021
Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.
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Celebrating Mexican Heritage Through Music
Multicultural Excellence Awards January 15, 2021
Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.
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Crayola Colors of the World Skin Tone Crayons
Multicultural Excellence Awards January 15, 2021
Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.
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Dove
Multicultural Excellence Awards January 15, 2021
Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").
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Gillette
Multicultural Excellence Awards January 15, 2021
To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.
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Gillette Treo
Multicultural Excellence Awards January 15, 2021
Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.
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Google AI/Canadian Down Syndrome
Multicultural Excellence Awards January 15, 2021
To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.
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Let's #TalkAboutBias
Multicultural Excellence Awards January 15, 2021
Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.
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