Case Studies

Clear Men Swipes All: Hijacking League of Legends
Smarties Awards December 21, 2020
Clear Men leveraged esports to inspire a new generation of Vietnamese men striving for success.
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Coke Energy — This Energy Is For You
Smarties Awards December 21, 2020
Coke Energy strayed from the stereotypes of its category to connect with its target audiences across a variety of media channels.
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COVID-19: How Vietnam Beat Rest of the World
Smarties Awards December 21, 2020
To help prevent the spread of COVID-19 in Vietnam, Lifebuoy built hand sanitizing stations and promoted proper handwashing technique in a viral TikTok video.
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DIMES Milkshake Launch
Smarties Awards December 21, 2020
To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.
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Doritos x Illegal Civ
Smarties Awards December 21, 2020
To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.
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Dove #ShowUs Russia
Smarties Awards December 21, 2020
Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
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Dove Deo Dry Serum Mobile Campaign
Smarties Awards December 21, 2020
For the release of its new and innovative deodorant product, Dove created an interactive mobile ad campaign targeted at hip, urban women.
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Dunkin' x Waze Going Gold
Smarties Awards December 21, 2020
To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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Dunkin'/Waze "Going Gold"
Smarties Awards December 21, 2020
To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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Durex — Safety Inside Out
Smarties Awards December 21, 2020
Durex helped customers stay safe in more ways than one in a mobile-first campaign it ran during the COVID-19 pandemic.
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Durex Extreme Launch Campaign
Smarties Awards December 21, 2020
Durex leveraged a combination of addressable TV and a media partnership to promote the launch of its new product.
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El Dragón: Promoting a Telenovela with a Gamified Ad
Smarties Awards December 21, 2020
Univision strove to convert men aged 18 to 34 into telenovela fans.
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Emergen-C “Emerge Your Best” Campaign
Smarties Awards December 21, 2020
Emergen-C undertook to generate awareness of its usefulness as an aid to everyday wellness, not just as a medicine to take when ill.
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Emergen-C: Emerge Our Best Campaign
Smarties Awards December 21, 2020
Emergen-C sought to aid the response to COVID-19 and promote brand awareness with efforts that included a donation to Americares and the creation of a film that acted as a love letter to the normalcy people craved and the future they looked forward to welcoming.
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Excedrin Take Two
Smarties Awards December 21, 2020
Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.
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Fanta Music Is Ours
Smarties Awards December 21, 2020
Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.
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Fundraising Initiative for Meals in India
Smarties Awards December 21, 2020
Pepsi launched a fundraising initiative to provide meals to restaurant workers affected by the circumstances of the COVID-19 pandemic.
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Game Better with Butterfinger
Smarties Awards December 21, 2020
Butterfinger promoted itself to fans of the video game Final Fantasy VII with downloadable content that aided their performance in the game.
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Google Shopping Answers Made Easy
Smarties Awards December 21, 2020
Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.
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Hand Hygiene Delivered
Smarties Awards December 21, 2020
Lifebuoy hand wash set out to change hand washing norms in India, a change which became increasingly important in wake of COVID-19.
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